There are some very compelling reasons to hold a webinar which is probably why EVERYONE seems to be doing them. Now while it is easy to gather the component parts of a webinar. Content, marketing, presentation, reminders, and so on. What’s not quite so easy is to get it right. And, in the increasingly noisy webinar market place getting it right is going to make the difference between being heard and well, not. This presentation takes you through the core components of webinar best practice.

1. The one about Webinar best
practice
Kate Marston
Head of Webinar Marketing
WTG Webinars
www.wtgwebinars.com

2. Well... You might as well do it right.
www.wtgwebinars.com

3. Everyone seems to be doing them
Easy to put together
• Platform
• Content
• Marketing
• Presentation
• Reminders
• Audience
www.wtgwebinars.com

4. If you’re going to
do something...
www.wtgwebinars.com
do it RIGHT!

5. Purpose
• Who do you want to engage?
• What are their pain points
• Try to please everyone and you’ll please no
one
• Write for the people that will be listening
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6. Educational
• Don’t sell sell sell... Offer value
• Leverage your internal expertise
• How do you make people’s lives better/easier
• Research your market and build your event round
that
• BRING IT!
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7. Death by POWERPOINT
• Think Apple – design and function working
together
• People attending to LISTEN not READ
• Image led slides more engaging
• Release content heavy information rich slides
post event
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8. Remind and Follow Up
• People forget things... We all do it.
• Send final reminder from your OutLook and
collate out of office responses
• Follow up...! Your leads will go cold quickly
• Have valid reason to contact people
again, event slides eBook
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9. WE LOVE WEBINARS
So much we made a webinar about... WEBINARS
Watch it here:
http://www.wtg-ondemand.com/detail_webinar.asp?spcomp=303
www.wtgwebinars.com

10. www.wtgwebinars.com
We want to webinar with you!
Kate Marston
Head of Webinar Marketing and Operations
WTG Webinars
Kate.marston@wtgevents.com
+44 (0) 20 7202 7544