Tips for motivating and retaining the Millennial generation


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American authors William Strauss and Neil Howe are widely credited for coining the term ‘Millennials’ in their 1991 book Generations. The term, which describes the generation of Americans born roughly between 1980 and 2000, has since been popularised on a global scale. Within a year from now the Millennials will make up 50 percent of the UK’s workforce.

In terms of retention, it’s a worrying statistic when you consider that Millennials are the most likely of all generations to say they will leave their company in the next 12 months if and when the job market improves.

In order to increase retention among Millennials and make your workplace one which gets the best of your workforce, it’s worth considering the following tips:

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Tips for motivating and retaining the Millennial generation

  1. 1. Tips for motivating and retaining the Millennial generation Ben Quarless
  2. 2. Who are the Millenials? • Born between 1980 and 20000 • ‘New Boomers’ • Largest generation to date • Soon to make up 50% of UK workforce • Optimistic, engaged, team players • Technology driven • Expected to hold more jobs than any other generation
  3. 3. Strategies to motivate, engage and retain your millenial employees…
  4. 4. Provide professional development opportunities A perceived lack of development opportunities is a major contributor for the low levels of retention among Millennials. According to research by PWC, Millennials place a higher value on professional development than their non-Millennial colleagues and pay close attention to whether perspective employers offer this type of opportunity.
  5. 5. Be open about the company’s vision and values Studies have also revealed the Millennial generation to be the least engaged generational group, but creating a shared sense of purpose unifies the workforce and gives meaning to each employee, in turn boosting employee engagement.
  6. 6. Give constant feedback This is a critical ingredient in millennial job performance and satisfaction. Occasional performance appraisals might have been enough for the baby boomers, but this younger generation, raised in a culture of high expectations, is hungry for praise.
  7. 7. Create a technology-led mobile workplace Today’s technology-saturated world might be daunting to past generations, but Millennials have grown up in it. A recent by ComptTIA found that 75 percent of Millennials look at how tech-savvy a prospective employer is before deciding where to work.
  8. 8. Read the post in full - FREE Millenial webinar 03.10.13 - FIND OUT MORE….
  9. 9. CONTACT Kate Marston WTG Webinars +44 (0) 20 7202 7705