Journalists,PRand Professionalism

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An examination of the roles and relationship between PR and journalism.

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Journalists,PRand Professionalism

  1. 2. <ul><ul><ul><li>Anya Richards </li></ul></ul></ul><ul><ul><ul><li>Senior Communications Manager </li></ul></ul></ul><ul><ul><ul><li>Powys County Council </li></ul></ul></ul><ul><ul><ul><li>Journalism, PR and Professionalism </li></ul></ul></ul>
  2. 3. <ul><ul><ul><li>Symbiotic Relationship </li></ul></ul></ul>
  3. 4. <ul><ul><ul><li>Journalism </li></ul></ul></ul><ul><ul><ul><li>“ [The Press] is like a beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision ” </li></ul></ul></ul><ul><ul><ul><li>Walter Lippmann 1920s </li></ul></ul></ul>
  4. 5. <ul><ul><ul><li>PR </li></ul></ul></ul><ul><ul><ul><li>“ the requirement, for those people in power, to shape the attitudes of the general population ” </li></ul></ul></ul><ul><ul><ul><li>Edward Bernays </li></ul></ul></ul><ul><ul><ul><li>“ an industry designed to alter perception, reshape reality and manufacture consent ” </li></ul></ul></ul><ul><ul><ul><li>Stauber & Rampton (Toxic Sludge is Good for You, Lies Damn Lies and the Public Relations Industry) </li></ul></ul></ul><ul><ul><ul><li>“ truth has been destroyed by public relations executives, or ‘ scum ’ as we like to call them ” Bryan Appleyard </li></ul></ul></ul>
  5. 6. <ul><ul><ul><li>What ’ s the problem, why don ’ t you like us? </li></ul></ul></ul><ul><ul><ul><li>• Don ’ t trust them </li></ul></ul></ul><ul><ul><ul><li>• It ’ s all about spin </li></ul></ul></ul><ul><ul><ul><li>• They don ’ t tell the truth </li></ul></ul></ul><ul><ul><ul><li>• Specialists in subjectivity </li></ul></ul></ul><ul><ul><ul><li>• Morally bankrupt </li></ul></ul></ul>
  6. 7. 60% of the UKs national newspapers comprised entirely of wire service or PR material, <ul><ul><ul><li>with a further 20% containing at least some of these </li></ul></ul></ul><ul><ul><ul><li>Only 12% of UK press articles are independently sourced </li></ul></ul></ul><ul><ul><ul><li>(The Quality and Independence of British Journalism – Tracking the changes over 20 years, Cardiff University, Journalism and Public Interest Project, 2008) </li></ul></ul></ul>
  7. 8. <ul><ul><ul><li>Arms Race </li></ul></ul></ul>
  8. 9. <ul><ul><ul><li>What do you think PR is? </li></ul></ul></ul><ul><ul><ul><li>J + A = PRO </li></ul></ul></ul>
  9. 11. <ul><ul><ul><li>PR goes legit </li></ul></ul></ul><ul><ul><ul><li>2005 PR gains chartered status </li></ul></ul></ul><ul><ul><ul><li>PR recognised as a discrete occupation, with its own set of skills seen to operate to the public good </li></ul></ul></ul>

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