The Creative spark
 
 
 
 
 
 
 
Even the domain names… <ul><li>Graphic Arts Exchange  </li></ul><ul><li>Speed of Art  </li></ul><ul><li>Italian Power Gene...
Your WIIFM from today <ul><li>Flexible/creative thinking is fundamental   </li></ul><ul><li>A new expanded toolbox </li></...
The Andy Green Museum Gallery  Level 1 Flexible and creative thinking skills   Communications: Propaganda (PR), memes/word...
Flexible thinking around  beautiful questions  to add value Creativity a definition
‘ Public  Relations’
#1 The fundamental of communications
The Wensleydale Creamery #2  Be alert to new opportunities
#3 Have creative heroes
2. Tactical Detail <ul><li>Strategic </li></ul><ul><li>Big Picture </li></ul># 4 Hierarchy of responses
#5  You are a master of ‘Spin’
#6 You communicate through brands
Brand element - Icons
Brand element  - Values
Brand element - Information <ul><li>Forget your ‘Elevator’ speech </li></ul>
# 7 You communicate through memes
Your w-o-m actions <ul><li>How ‘sticky’/meme-friendly are your messages? </li></ul><ul><li>Create memes –  ‘Your 12 point ...
#8 Every negative is a positive opportunity
 
# 9 Believe in your success
#9 ½  …and close the gate
Be Magnificent!
 
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Thecreativespark

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Adding sparkle and life to your PR campaign.

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Thecreativespark

  1. 1. The Creative spark
  2. 9. Even the domain names… <ul><li>Graphic Arts Exchange </li></ul><ul><li>Speed of Art </li></ul><ul><li>Italian Power Generator </li></ul><ul><li>www.graphicartsexchange.com </li></ul><ul><li>www.speedofart.com </li></ul><ul><li>www.powergenitalia.com </li></ul>
  3. 10. Your WIIFM from today <ul><li>Flexible/creative thinking is fundamental </li></ul><ul><li>A new expanded toolbox </li></ul><ul><li>How to creatively ‘spin’ </li></ul><ul><li>Creativity at strategic/tactical level </li></ul><ul><li>Seizing opportunities to reveal and transform your brand. </li></ul>
  4. 11. The Andy Green Museum Gallery Level 1 Flexible and creative thinking skills Communications: Propaganda (PR), memes/word of mouth, Brands and Personal brandcasting Gallery Level 2 <ul><li>East London childhood </li></ul><ul><li>Yorkshire adulthood </li></ul><ul><li>Wales 2 nd childhood </li></ul><ul><li>Values: </li></ul><ul><li>#1 Less waste world </li></ul><ul><li>resources </li></ul><ul><li>talent </li></ul><ul><li>potential </li></ul><ul><li>Opportunities / ideas </li></ul>
  5. 12. Flexible thinking around beautiful questions to add value Creativity a definition
  6. 13. ‘ Public Relations’
  7. 14. #1 The fundamental of communications
  8. 15. The Wensleydale Creamery #2 Be alert to new opportunities
  9. 16. #3 Have creative heroes
  10. 17. 2. Tactical Detail <ul><li>Strategic </li></ul><ul><li>Big Picture </li></ul># 4 Hierarchy of responses
  11. 18. #5 You are a master of ‘Spin’
  12. 19. #6 You communicate through brands
  13. 20. Brand element - Icons
  14. 21. Brand element - Values
  15. 22. Brand element - Information <ul><li>Forget your ‘Elevator’ speech </li></ul>
  16. 23. # 7 You communicate through memes
  17. 24. Your w-o-m actions <ul><li>How ‘sticky’/meme-friendly are your messages? </li></ul><ul><li>Create memes – ‘Your 12 point Plan’ </li></ul><ul><li>What sticky messages is ‘No’ on ‘Yes’ saying </li></ul><ul><li>How can you neutralise/turn to your advantage </li></ul>
  18. 25. #8 Every negative is a positive opportunity
  19. 27. # 9 Believe in your success
  20. 28. #9 ½ …and close the gate
  21. 29. Be Magnificent!

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