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Al Jazirah Plus: Interactive Web and Tablet App

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  • 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Cross-media Publishing TrendsTitle: Al Jazirah Plus: Interactive Web and Tablet AppSpeaker: Aspen Aman, Director – International Markets
  • 2. Al  Jazirah  Plus:   The  First  Interac5ve    Web  and  Tablet  Applica5on  for   Arabic  Newspapers   Aspen  Aman,  Director  –  Interna5onal  Markets   IFRA  Media  Port     12  October  2011,  Vienna  
  • 3. 2  
  • 4. Innova5on  in  New  Media  •  Al-­‐Jazirah  newspaper  has  a  proven  track   record  of  quality  journalism  and  innova=on  for   over  52  years  •  Al-­‐Jazirah  Corpora=on  con=nues  to  bring   innova=on  to  Saudi  media  through  :   –  Digital  plaEorms  for  Al  Jazirah  newspaper   –  First  women’s  digital  newspaper  in  KSA   3  
  • 5. Our  Growing  Media  Group  •  Al  Jazirah  newspaper    -­‐-­‐    52  years  in  print      •  Al  Jazirah  website  –  launched  1997  •  Al  Jazirah  customized  mobile  applica=ons   –  JazPing  for  Blackberry  –  launched  2010   –  Al  Jazirah  Plus  for  iPAD  –  9  October  2011    •  AWJ  –  Arabian  Woman’s  Journal  -­‐-­‐    launched            27  September  2011     4  
  • 6. Introducing  Al  Jazirah  Plus  •  Al-­‐Jazirah  Plus  is  the  Kingdom’s  first   interac/ve  iPad  newspaper  applica=on    •  Full  interac=vity  including:   –  Automa=c  updates  to  stories   –  Mul=media  func=onality   –  Sharing  content  and  reader  feedback  •  Other  Saudi  papers  have  launched  iPad  apps   previously,  but  these  are  sta=c  PDF  files   5  
  • 7. Al-­‐Jazirah  Plus–  iPAD  applica5on  Features  •  Automa=c  content  update  •  Engagement  –  Readers  can  post  and  read   comments  from  all  plaEorms  •  Add  videos/audio  to  editorial  ar=cles  •  Addi=onal  photos  than  print  edi=on  story  •  Page  jumping  within  edi=on  to/from  any  page   6  
  • 8. Al  Jazirah  Plus   We  will  now  demonstrate    some  of  the  features  of  the  new    Al  Jazirah  Plus  iPAD  applica5on  .   7  
  • 9. Media  Consump5on  Data  –    A  Rarity  in  the  Saudi  Context   8  
  • 10. Tablet  Usage  Sta5s5cs  in     KSA  Market  Difficult  to  Get      •  Extrapolate  future  tablet  usage  in  KSA  market   through  other  data  and  trends:   –  iPad  is  rapidly  becoming  most  popular  mobile   device,  per  doxtop.com   –  91%  of  iPad  users  have  downloaded  apps  and  44%   regularly  access  newspapers,  per  Nielsen   –  iPad  users  3x  more  likely  to  read  newspaper/ magazine  content  than  other  e-­‐reader  devices   (ChangeWave  Research,  May  2010)   9  
  • 11. Anecdotal  Mobile  Usage  –  KSA    •  100x  increase  in  mobile  access  to  search      Nov  2010  –  March  2011  in  Saudi  Arabia,  per   Google  stats  •  When  King  Abdullah  recently  announced  salary   increases  for  Saudi  ci=zens,  huge  spike  in  search   stats  showed    that  most  Saudis  accessed  news  on   mobile  plaEorms  •  Anecdotal  data  shows  iPad  and  iPhone  purchase   to  be  #1  technology  purchase  with  addi=onal   cash  to  Saudi  families  from  government  grants     10  
  • 12. What    IS     our  audience    in  Saudi  Arabia?   11  
  • 13. Saudi  Arabia:    Some  Stats    •  26,131,700                                    Total  popula=on  (2010)  •  11,400,000                                      Internet  users  (Dec  2010)  •  43.6%                      KSA  Internet  penetra=on    •   15.7  %                                KSA  share  of  regional  internet                                                                                                          penetra=on    •  170%                        Annual  increase  in  IOS  usage  in                                                                                                          KSA     Sources:    Internetworldstats.com   Saudimac.com   CIA  World  Fact  Book  2011   12  
  • 14. Saudi  Society  is  YOUNG    •  Median  age  in  KSA:      25.3  years    •  Male  median  age:      26.4  years  •  Female  median  age:                          23.9  years      Source:    CIA  World  Fact  Book  2011   13  
  • 15. Reaching  Saudi  Digital  Na5ves  •  Popula=on  under  35  =  Digital  Na=ve  •  Popula=on  over  35  =  Digital  Immigrant   Through  Al-­‐Jazirah  Plus,  we  bring  newspaper   content  to  a  Saudi  audience  which  prefers  to   interact  with  media  through  digital  and  mobile   channels.   14  
  • 16. Connec5ng  to  KSA’s  Digital  Na5ves   “Through  your  iPad  applica5on,    Al-­‐Jazirah  is  making  the  news  exci5ng  and   engaging  to  Saudi  Arabia’s  youth  who  are   digital  na5ves.”    Jasem  Al  Mutawa   President,  Gartner    Research  Middle  East   15  
  • 17. Making  Al-­‐Jazirah  Plus   A  Reality  in  the  Saudi  Media  Context   16  
  • 18. Al-­‐Jazirah  Plus  Implementa5on    •  August  2011  Al-­‐Jazirah  ini=ated  project    •  September  One  Vision  implementa=on  •  9  October                Official  launch  of  the  app   17  
  • 19. Special  Challenges  in  KSA  Market    •  Development  of  Arabic  language  and   naviga=on  support     –  Produc=on  side   –  User  side  •  Handling  mul=-­‐edi=on  versions  of  the  paper   –  3  edi=ons  of  the  daily  paper  •  Simultaneous  crea=on  of  iPad,  Android  and   web  versions   18  
  • 20. Snapshot  of  Al-­‐Jazirah  Plus     Ini5al  Downloads  •  1860+  downloads  of  Al-­‐Jazirah  Plus  newspaper   edi=on  on  11  October  •  While  KSA  users  were  majority  of  downloads,   users  in  many  other  countries  also  accessed   11  October  edi=on  of  paper  via  tablet   –  All  over  North  America,  Europe,  Middle  East   –  Japan,  New  Zealand  among  others   Source:    Mirado  traffic  staIsIcs  11  October  2011  ediIon   19  
  • 21. Any  ques5ons?   Thank  you   20