1. 10 – 12 October 2011, Vienna, Reed Messe Wien
Media Port
Session: Cross-media Publishing Trends
Title: Al Jazirah Plus: Interactive Web and Tablet App
Speaker: Aspen Aman, Director – International Markets

2. Al
Jazirah
Plus:
The
First
Interac5ve
Web
and
Tablet
Applica5on
for
Arabic
Newspapers
Aspen
Aman,
Director
–
Interna5onal
Markets
IFRA
Media
Port
12
October
2011,
Vienna

3. 2

4. Innova5on
in
New
Media
• Al-­‐Jazirah
newspaper
has
a
proven
track
record
of
quality
journalism
and
innova=on
for
over
52
years
• Al-­‐Jazirah
Corpora=on
con=nues
to
bring
innova=on
to
Saudi
media
through
:
– Digital
plaEorms
for
Al
Jazirah
newspaper
– First
women’s
digital
newspaper
in
KSA
3

5. Our
Growing
Media
Group
• Al
Jazirah
newspaper
-­‐-­‐
52
years
in
print
• Al
Jazirah
website
–
launched
1997
• Al
Jazirah
customized
mobile
applica=ons
– JazPing
for
Blackberry
–
launched
2010
– Al
Jazirah
Plus
for
iPAD
–
9
October
2011
• AWJ
–
Arabian
Woman’s
Journal
-­‐-­‐
launched
27
September
2011
4

6. Introducing
Al
Jazirah
Plus
• Al-­‐Jazirah
Plus
is
the
Kingdom’s
first
interac/ve
iPad
newspaper
applica=on
• Full
interac=vity
including:
– Automa=c
updates
to
stories
– Mul=media
func=onality
– Sharing
content
and
reader
feedback
• Other
Saudi
papers
have
launched
iPad
apps
previously,
but
these
are
sta=c
PDF
files
5

7. Al-­‐Jazirah
Plus–
iPAD
applica5on
Features
• Automa=c
content
update
• Engagement
–
Readers
can
post
and
read
comments
from
all
plaEorms
• Add
videos/audio
to
editorial
ar=cles
• Addi=onal
photos
than
print
edi=on
story
• Page
jumping
within
edi=on
to/from
any
page
6

8. Al
Jazirah
Plus
We
will
now
demonstrate
some
of
the
features
of
the
new
Al
Jazirah
Plus
iPAD
applica5on
.
7

9. Media
Consump5on
Data
–
A
Rarity
in
the
Saudi
Context
8

10. Tablet
Usage
Sta5s5cs
in
KSA
Market
Difficult
to
Get
• Extrapolate
future
tablet
usage
in
KSA
market
through
other
data
and
trends:
– iPad
is
rapidly
becoming
most
popular
mobile
device,
per
doxtop.com
– 91%
of
iPad
users
have
downloaded
apps
and
44%
regularly
access
newspapers,
per
Nielsen
– iPad
users
3x
more
likely
to
read
newspaper/
magazine
content
than
other
e-­‐reader
devices
(ChangeWave
Research,
May
2010)
9

11. Anecdotal
Mobile
Usage
–
KSA
• 100x
increase
in
mobile
access
to
search
Nov
2010
–
March
2011
in
Saudi
Arabia,
per
Google
stats
• When
King
Abdullah
recently
announced
salary
increases
for
Saudi
ci=zens,
huge
spike
in
search
stats
showed
that
most
Saudis
accessed
news
on
mobile
plaEorms
• Anecdotal
data
shows
iPad
and
iPhone
purchase
to
be
#1
technology
purchase
with
addi=onal
cash
to
Saudi
families
from
government
grants
10

12. What
IS
our
audience
in
Saudi
Arabia?
11

13. Saudi
Arabia:
Some
Stats
• 26,131,700
Total
popula=on
(2010)
• 11,400,000
Internet
users
(Dec
2010)
• 43.6%
KSA
Internet
penetra=on
•
15.7
%
KSA
share
of
regional
internet
penetra=on
• 170%
Annual
increase
in
IOS
usage
in
KSA
Sources:
Internetworldstats.com
Saudimac.com
CIA
World
Fact
Book
2011
12

14. Saudi
Society
is
YOUNG
• Median
age
in
KSA:
25.3
years
• Male
median
age:
26.4
years
• Female
median
age:
23.9
years
Source:
CIA
World
Fact
Book
2011
13

15. Reaching
Saudi
Digital
Na5ves
• Popula=on
under
35
=
Digital
Na=ve
• Popula=on
over
35
=
Digital
Immigrant
Through
Al-­‐Jazirah
Plus,
we
bring
newspaper
content
to
a
Saudi
audience
which
prefers
to
interact
with
media
through
digital
and
mobile
channels.
14

16. Connec5ng
to
KSA’s
Digital
Na5ves
“Through
your
iPad
applica5on,
Al-­‐Jazirah
is
making
the
news
exci5ng
and
engaging
to
Saudi
Arabia’s
youth
who
are
digital
na5ves.”
Jasem
Al
Mutawa
President,
Gartner
Research
Middle
East
15

17. Making
Al-­‐Jazirah
Plus
A
Reality
in
the
Saudi
Media
Context
16

18. Al-­‐Jazirah
Plus
Implementa5on
• August
2011
Al-­‐Jazirah
ini=ated
project
• September
One
Vision
implementa=on
• 9
October
Official
launch
of
the
app
17

19. Special
Challenges
in
KSA
Market
• Development
of
Arabic
language
and
naviga=on
support
– Produc=on
side
– User
side
• Handling
mul=-­‐edi=on
versions
of
the
paper
– 3
edi=ons
of
the
daily
paper
• Simultaneous
crea=on
of
iPad,
Android
and
web
versions
18

20. Snapshot
of
Al-­‐Jazirah
Plus
Ini5al
Downloads
• 1860+
downloads
of
Al-­‐Jazirah
Plus
newspaper
edi=on
on
11
October
• While
KSA
users
were
majority
of
downloads,
users
in
many
other
countries
also
accessed
11
October
edi=on
of
paper
via
tablet
– All
over
North
America,
Europe,
Middle
East
– Japan,
New
Zealand
among
others
Source:
Mirado
traffic
staIsIcs
11
October
2011
ediIon
19

21. Any
ques5ons?
Thank
you
20