VRA 2012, Visual Literacy Case Studies, Adventures in Seeing
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VRA 2012, Visual Literacy Case Studies, Adventures in Seeing



Presented by Stephanie Beene at the Annual Conference of the Visual Resources Association, April 18th - April 21st, 2012, in Albuquerque, New Mexico. ...

Presented by Stephanie Beene at the Annual Conference of the Visual Resources Association, April 18th - April 21st, 2012, in Albuquerque, New Mexico.
Session: Visual Literacy Case Studies

The term “visual literacy” was first coined in 1969 by Jack Debes of Kodak, co-founder of the International Visual Literacy Association. According to the Association of College and Research Libraries “Visual Literacy Competency Standards for Higher Education,” visual literacy “is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture.”
The three case studies in this session will explore (1) implementing visual literacy standards and guidelines at Lewis & Clark College, (2) visual literacy among library and information science students at Wayne State University, and (3) curating and building a collection of image-based art history exam questions at Michigan State University.

MODERATOR: John Taormina, Duke University

• Joan Beaudoin, Wayne State University
“A Case Study of Visual Literacy Among Library and Information Science Students.”
• Stephanie Beene, Lewis & Clark College
“Implementing Visual Literacy Standards and Guidelines at Lewis & Clark.”
• Alex Nichols, Michigan State University
“Curating Questions: Building a Collection of Image-Based Art History Exam Questions.”



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    VRA 2012, Visual Literacy Case Studies, Adventures in Seeing VRA 2012, Visual Literacy Case Studies, Adventures in Seeing Presentation Transcript

    • Adventures in Seeing:Critical Engagement with ImagesImplementing Visual Literacy Standards & Guidelines @ Lewis & Clark Stephanie Beene Visual Resources Coordinator Lewis & Clark College Portland, OR
    • “Viewing… is a process of searching out and understanding aparticular logic and structure, and discerning whatever it isthat makes [an object] unique.”– Adrian Piper, “Performance and the Fetishism of the Art Object,”Vanguard 10 (December 1981/January 1982), 16-19.
    • Visual Literacy: Beginning & Premise
    • Involvement with ACRL IRIG VL AG● The Image Research Interest Group (IRIG) formed around Sept 2009● Task Force formed between Dec 2009- March 2010 to define Visual Literacy and begin work on Standards & Guidelines● Advisory Group formed in April 2010, of which I became a part. Our primary role was to provide feedback to the Task Force through the various drafts● Kickoff meeting for the Task Force was at ALA, April 2010
    • Involvement with ACRL IRIG VL AG● Timeline of draft development: ○ Sept 2010: Working definition of VL sent out to the Advisory Group, no Standards yet ○ Jan 2011: Advisory Group & Task Force review a draft of the Standards, discuss @ ALA Midwinter virtual meeting ○ Feb 2011: 2nd, revised draft; several virtual meetings followed to solicit feedback. 3rd draft issued in mid-Feb after feedback gathered. Public, virtual meeting held in late Feb. 2011 ○ May 2011: 4th draft and ALA that April● The ACRL Board approved the 9/19/2011 version of the Standards
    • Visual Literacy Competency Standards for Higher Education Working GroupsTask Force - Duties: Conduct research, conceptualize the VL standards, write the standardsdocument, support adoption of the standardsDenise Hattwig (Chair), University of Washington Kaila Bussert, Cornell UniversityJoanna Burgess, Reed College Ann Medaille, University of Nevada, RenoAdvisory Group- Duties: Guide development of the standards, provide interdisciplinaryperspective and expertise, gather community input, test use of the standards, and makerecommendationsStephanie Beene, Lewis and Clark College Ellen Petraits, Rhode Island School of DesignKimberly Bugg, Atlanta University Center Shilpa Rele, University of MiamiNicolette Bromberg, University of Washington Phyllis Robarts, University of MiamiTom Caswell, University of Florida Gilda Santana, University of MiamiPatricia Kosco Cossard, University of Maryland Sharon Simes, North Seattle Community CollegeRichard Graham, University of Nebraska-Lincoln Loanne Snavely, Pennsylvania State UniversityTrudy Jacoby, Princeton University Tony White, Indiana UniversityKathleen Lonbom, Illinois State University Alessia Zanin-Yost, Western Carolina UniversityAmelia Nelson, Delaware College of Art and Design Sean Connin, NITLE Jason Lee, OCLCInformation Literacy Consultant: Jill Gremmels, Davidson College
    • The Definition
    • Information Literacy & Visual Literacy@ Lewis & Clark College● Watzek Library "Decade in Review" Report, March 2010 ○ Research & Instruction Services, focus on IL ○ Visual Resources Center, VL & VR● Memo from the Library Director to Research Services re: Information Literacy @ Lewis & Clark, May 2011● Watzek Agenda, 2011-2012 (Oct. 2011)● Information Literacy: The Lewis & Clark Perspective (Nov. 2011)● Instruction Team formation & implementation of assessment and outcome goals
    • Workshops @ Lewis & Clark● Faculty Technology Institute, May 2011: Focus on Teaching Track: "Do you see what I see? Helping Students Critically Engage with Images" ○ ** Another VL session is planned at this years FTI (May 2012)**● E&D Faculty Workshop, Watzek Library: With Instruction Services Coordinator, Kate Rubick, & Faculty Outreach Librarian, Dan Kelley (Dec 2011) ○ ** A follow-up workshop is planned for May 2012**● FTI activity on VL adapted for upper-level course, "Gender & Aesthetic Expression"(March & April 2012)
    • Activity #1: Look at this picturefor a full minute. Jot down yourfirst impressions to the followingquestions.What do you see?What do you think is happening?Name everything you see in theimage, then look again andname the underlying emotion,communications, contexts.Write a brief narrative captionbased on these impressions.
    • Activity #2: Compare your initialimpressions to the captionbelow:1976 Pulitzer, Spot News.Boston Fire, photographed byStanley J. Forman. July 22,1975, Boston, MA. Nikon f/8 at1/250 second, 135 mm lens,Kodak Tri-X film.Discussion: How does thischange your impression of thephoto? Do you see anything thatyou initially did not?
    • Activity #3: Further context:Photographer Foremanremembers “a roaring, roaringinferno… heavy smoke. Heavyfire. It was like a firestorm.”Foreman ran to the back of thebuilding. “Then I spotted them. Awoman, a child and they’restanding there on the fireescape, 10 feet from the fireitself. And they’re looking forhelp…. All of a sudden, boom! Itjust crashes. Everything is fallingand I’m thinking, ‘Just keepshooting.’… Then a bell went offin my head. I didn’t want to seethem hit.” Foreman turned away.The 19-year-old woman died.Her 3-year-old niece survived.
    • Discussion & Brainstorm● Questions: ○ How did your opinion or reaction of the photograph change as the context deepened? ○ How does evaluating an image compare or contrast with evaluating a text? ○ What sort of context or information might you need in order to make an argument with an image?● Brainstorm: The CRAP Analysis Currency Reliability Accuracy Perspective * Not just for IL
    • Beyond Images: Remix Culturehttp://www.youtube.com/watch?v=JImcvtJzIK8
    • Ongoing & iterative instruction● VL in day-to-day work ○ Consultations with students, faculty, and staff ○ @ the Reference Desk ○ Meetings with the Research Services Dept. ○ Meetings with the Instruction Team● VL within Depts on campus● "Visual Literacy in a Nutshell" - presentation and handout to Librarians Group @ Watzek● Addressing the question: VL with IL ○ How do they work together? ○ How are they different?
    • Information Literacy & Visual Literacy"The Visual Literacy Standards were developed in the context of theInformation Literacy Competency Standards for Higher Education, and areintended to complement the Information Literacy Standards...Images often function as information, but they are also aesthetic and creativeobjects that require additional levels of interpretation and analysis. Findingvisual materials in text-based environments requires specific types of researchskills. The use, sharing, and reproduction of visual materials also raiseparticular ethical and legal considerations.The Standards address these distinct characteristics of images and visual mediaand challenge students to develop a combination of abilities related toinformation literacy, visual communication, interpretation, and technology anddigital media use." - ACRL Visual Literacy Competency Standards for Higher Education, http: //www.ala.org/acrl/standards/visualliteracy
    • Acknowledgments, Credits & Further ReadingLewis & Clark CollegeMark Dahl, Acting Director, Aubrey R. Watzek LibraryDan Kelley, Faculty Outreach LibrarianKate Rubick, Instruction Services LibrarianMiranda Carney-Morris, IT Consultant and Planner-Extraordinaire of the FTIImage for VL Exercise:Boston Fire, photographed by Stanley J. Forman. Spot News, July 22, 1975, Boston, MA.© Stanley J. Forman reproducedwith permission in Capture The Moment: The Pulitzer Prize Photographs, Updated Edition, eds. Cyma Rubin and EricNewton, Newseum Exh. cat. (2003: W.W. Norton), pp. 94-95.Chart on Information Literacy Proficiencies:Creative Commons License Attribution-Non-Commerical:http://lemonsky.files.wordpress.com/2008/11/ilproficienciesposter.pdfYouTube Remixed Video"Where Has the Rum Gone?"-Remix, by DaJuggling Fool: http://www.youtube.com/watch?v=JImcvtJzIK8Further Reading:ACRL Visual Literacy Competency Standards & Guidelines:(History of development) http://acrlvislitstandards.wordpress.com/(Actual Standards & Guidelines): http://www.ala.org/acrl/standards/visualliteracyRemix Culture:Lawrence Lessig, Blog: http://www.lessig.org/blog/Lawrence Lessig on TED Talks: http://www.ted.com/speakers/larry_lessig.html