DAN GILL - CO-FOUNDER/CEO HUDDLER.COM        MAKE IT PERSONAL        Fostering a more personal Internet experience through...
3 USERS WALK INTO A BAR        FOSTERING A MORE PERSONAL INTERNET EXPERIENCE   18M unique visitors per month   6.5M ongoin...
LURKER                                    LOGGED-IN POWER USER        FOSTERING A MORE PERSONAL INTERNET EXPERIENCE   18M ...
WHAT IS PERSONALIZATION?      THE DESIRE FOR      PERSONALIZATION                                                         ...
WHAT DO I PUT IN THE BIG, EMPTY BOX?!?!        FOSTERING A MORE PERSONAL INTERNET EXPERIENCE   18M unique visitors per mon...
INDIRECT FEEDBACK                           FIND CONTENT INSPIRATION IN                              FORUM ROOT (10 SECOND...
INSPIRATION IN 10 SECONDS        CHECK YOUR        FORUM ROOT        FOSTERING A MORE PERSONAL INTERNET EXPERIENCE   18M u...
Monday, October 3, 2011                                                                                                   ...
VIDEO CONTENT, GEAR, THREADS, AND MORE        RELATE YOUR        CONTENT        FOSTERING A MORE PERSONAL INTERNET EXPERIE...
DIRECT FEEDBACK                             LET USERS TELL YOU                               WHAT THEY WANT               ...
ASKING YOUR USERS        WHAT DO        THEY WANT?        Ask.        FOSTERING A MORE PERSONAL INTERNET EXPERIENCE   18M ...
CONTEXTUAL RELEVANCE       RELEVANT EMAIL       UPDATES        FOSTERING A MORE PERSONAL INTERNET EXPERIENCE   18M unique ...
LET THE USERS BRING IT TO YOU                                                               THE CONTENT                   ...
CREATING A WIN-WIN        PERSONALIZATION        IN MONETIZATION        Understand your users’ motivations and create a wi...
POWER   USERS  Arguably, don’t  monetize them - let  them participate with  as little friction as  possible.  Alternativel...
MODERATE   USERS/REGULARS       Leverage the site’s brand in       your sponsorship.       Be as relevant as possible.    ...
SEARCH   VISITORS    Target campaigns based on    content to improve    performance and justify    premium pricing.    Lea...
SOMETIMES YOUR FRIENDS DON’T                    HAVE ALL THE ANSWERS                          QUESTIONS?Monday, October 3,...
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3 Users Walk Into a Bar

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Dan Gill, Founder & CEO of Huddler, shares best practices for fostering a more personal internet experience. This presentation was given at ForumCon Chicago on September 27, 2011.

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3 Users Walk Into a Bar

  1. 1. DAN GILL - CO-FOUNDER/CEO HUDDLER.COM MAKE IT PERSONAL Fostering a more personal Internet experience through advanced user preferences, relevant advertising, and unique browsing experiences based on content and expressed user interests. Make it personal. FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  2. 2. 3 USERS WALK INTO A BAR FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  3. 3. LURKER LOGGED-IN POWER USER FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  4. 4. WHAT IS PERSONALIZATION? THE DESIRE FOR PERSONALIZATION Yahoo serves 6 MILLION versions of its homepage daily. IS NOT NEW, BUT Facebook’s personalized activity feed is the most popular page THE INTERNET in the history of the Internet. LETS IT SCALE We can find, write, or curate great personalized content to grow our communities and stimulate our users. FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  5. 5. WHAT DO I PUT IN THE BIG, EMPTY BOX?!?! FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  6. 6. INDIRECT FEEDBACK FIND CONTENT INSPIRATION IN FORUM ROOT (10 SECONDS) LEVERAGING GOOGLE ANALYTICS LET THE CONTENT OF THE PAGE BE YOUR GUIDEMonday, October 3, 2011
  7. 7. INSPIRATION IN 10 SECONDS CHECK YOUR FORUM ROOT FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  8. 8. Monday, October 3, 2011 Th 50000 0 100000 150000 200000 250000 300000 350000 e Du Ar ch mp iv ste Kid es r( sS Ge tti F tu ng Th ree ff To e B Stu ge u f th Ge g R f) er ne ep , G Cla ra or at ss l S t he ifi po rin ed rt WT gs a Arc s B h an nd L ive WT d P et FH SA s G Ho fo o us Pa r G Ge e tro ea ne of r ra Hu Fo l Sha l S m od ck no ou & Sn Sp wb r a Dr ow ec oa nd ink sp Sn ial rd Sp Di iri FOSTERING A MORE PERSONAL INTERNET EXPERIENCE or ow Dea sc ts ts bo ls us Vid ar for sio eo dI ,P ns Epic Eur ns ho tru Sk oz to ct i M on gr ion e e ap & mbe hy Te rs Ra ,S c Co cin Ge oftw Beg hni mm g a ar ar inn que un nd Swa e a er ity Big p nd Zo An M - B Gr ne no ou uy ap un nta & hic ce in Se s me C ll G Ba nt om ea s & pe r ck Fo titio co ru ns un m try Ne Sk an iI d C C ws Sn nst ow ru ros yclin bo ctio s C g a n o Fa rd G & C untr mi ea oa y ly r D ch Sk is iin cu ing Fit g ss ne 18M unique visitors per month As Disc ions ss k Re , In the ussi so jur o rts y, Boo ns , C an t G Tu ond d Re uys ni it c Ge ng a ions over ne nd & y ra T l S Mai rav Me n kii nte el mb g D nan er isc ce Sk Gea ussi i G r R on ea ev r D ie isc ws us 6.5M ongoing conversations sio n 0 50 100 150 200 250 300 350 400 450 500 Threads ANALYTICS - WHERE IS YOUR ACTIVITY? Entrances 8.1M members and growing
  9. 9. VIDEO CONTENT, GEAR, THREADS, AND MORE RELATE YOUR CONTENT FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  10. 10. DIRECT FEEDBACK LET USERS TELL YOU WHAT THEY WANT ENABLE THEM TO REQUEST MORE WHILE BROWSING LEVERAGE INCENTIVESMonday, October 3, 2011
  11. 11. ASKING YOUR USERS WHAT DO THEY WANT? Ask. FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  12. 12. CONTEXTUAL RELEVANCE RELEVANT EMAIL UPDATES FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  13. 13. LET THE USERS BRING IT TO YOU THE CONTENT THEY WANT Reputations systems at their best. Users are incentivized to not just contribute, but to contribute content to get others to participate. Structure around formatting and quality of news submissions. Users want to be the first to post interesting content. FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  14. 14. CREATING A WIN-WIN PERSONALIZATION IN MONETIZATION Understand your users’ motivations and create a win for both users and advertisers. FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growingMonday, October 3, 2011
  15. 15. POWER USERS Arguably, don’t monetize them - let them participate with as little friction as possible. Alternatively: Premium Memberships Gear & SchwagMonday, October 3, 2011
  16. 16. MODERATE USERS/REGULARS Leverage the site’s brand in your sponsorship. Be as relevant as possible. Focus on engagement.Monday, October 3, 2011
  17. 17. SEARCH VISITORS Target campaigns based on content to improve performance and justify premium pricing. Lead generation/Affiliate MarketingMonday, October 3, 2011
  18. 18. SOMETIMES YOUR FRIENDS DON’T HAVE ALL THE ANSWERS QUESTIONS?Monday, October 3, 2011
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