12. How to get your first ‘X’ customers.
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13. Based on what I’ve learnt the hard way
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14. Hard way =
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15. Couldn’t get customers Changed our Product after 3 months of trying. Spent another 3 months trying to get our first customer to use the product. Struggled to expand to more customers. Struggling to get payments on time. Co-Founder is broke. Laptop display broke (Rs. 5000 to repair) .
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30. MARKETING = Everything you do communicate your value proposition to your potential customer
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31. The difference between a great marketer and a lousy one is the ability to understand WHO to market to.
-Anonymous
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32. WHO is my customer?
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33. How do I reach him/her ?
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34. How to acquire customer #1
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35. Make a list of all the working professionals you know.
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36. Talk to all of them about your idea/product. Ask them for intros to potential customers.
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37. You’ll be surprised at how many leads you get.
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38. Go Out and Convert One of these Leads
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39. This is the hard bit. There is a lot of luck involved
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48. If they are not using your product regularly you have to find out why. This is the true test of your value proposition.
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49. YOUR #1 Priority
MAKE CUSTOMER #1 HAPPY
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68. Write Blog Post Talk To Customer
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69. Write Blog Post Talk To Customer Product Feedback
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70. Write Blog Post Talk To Customer Product Feedback Get Money
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71. Write Blog Post Talk To Customer Product Feedback Register the company Get Money
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72. Write Blog Post Talk To Customer Product Feedback Get Money Register the company Acquire New Customer
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73. When you finally get to #15
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74. This method of acquiring customers will not scale beyond this.
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75. Your Company
Continue to bootstrap.
Move from Zero budget to Other Marketing Methods.
Raise $$$
Try to Scale Rapidly. Hire team. Invest $ in advertising.
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76. This is where most startups are
Image Credit : @stinsondesign on Twitter
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77. This is where we are
Image Credit : @stinsondesign on Twitter
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78. This Deck Is Uploaded on Slideshare
@vidarth91
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www.stribr.com/blog
79. My Co-Founders are more interesting than I am…
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Vidarth Jaikrishnan, Stribr