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ZERO BUDGET MARKETING FOR STARTUPS 12th October, 2014
Hi, I’m Vidarth Co-Founder @ Stribr 10/12/2014 Vidarth Jaikrishnan, Stribr
8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
2 Very Broad Terms in this presentation 10/12/2014 Vidarth Jaikrishnan, Stribr
MARKETING 10/12/2014 Vidarth Jaikrishnan, Stribr
START-UP 10/12/2014 Vidarth Jaikrishnan, Stribr
THIS PRESENTATION IS SPECIFICALLY FOR 10/12/2014 Vidarth Jaikrishnan, Stribr
Tech Product Companies (Leaning B2B) 10/12/2014 Vidarth Jaikrishnan, Stribr
How to get your first ‘X’ customers. 10/12/2014 Vidarth Jaikrishnan, Stribr
Based on what I’ve learnt the hard way 10/12/2014 Vidarth Jaikrishnan, Stribr
Hard way = 10/12/2014 Vidarth Jaikrishnan, Stribr
Couldn’t get customers Changed our Product after 3 months of trying. Spent another 3 months trying to get our first custom...
10/12/2014 Vidarth Jaikrishnan, Stribr
All this while having lunch at Amma-Canteen….almost Every Day 10/12/2014 Vidarth Jaikrishnan, Stribr
I know a bit about Marketing I know a LOT about Zero Budget 10/12/2014 Vidarth Jaikrishnan, Stribr
LET’S GET STARTED 10/12/2014 Vidarth Jaikrishnan, Stribr
TEAM PRODUCT MARKET 10/12/2014 Vidarth Jaikrishnan, Stribr
TEAM 10/12/2014 Vidarth Jaikrishnan, Stribr
PRODUCT 10/12/2014 Vidarth Jaikrishnan, Stribr
PRODUCT DEVELOPMENT CUSTOMER DEVELOPMENT 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
GETTING YOUR FIRST ‘X’ CUSTOMERS X = 10 – 50 for a B2B Startup X = 1000 – 10,000 for a B2C Startup 10/12/2014 Vidarth ...
How to calculate ‘X’ 10/12/2014 Vidarth Jaikrishnan, Stribr
START-UP MARKETING 101 10/12/2014 Vidarth Jaikrishnan, Stribr
MARKETING ≠ SOCIAL MEDIA 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
MARKETING = Everything you do communicate your value proposition to your potential customer 10/12/2014 Vidarth Jaikrishn...
The difference between a great marketer and a lousy one is the ability to understand WHO to market to. -Anonymous 10/12/...
WHO is my customer? 10/12/2014 Vidarth Jaikrishnan, Stribr
How do I reach him/her ? 10/12/2014 Vidarth Jaikrishnan, Stribr
How to acquire customer #1 10/12/2014 Vidarth Jaikrishnan, Stribr
Make a list of all the working professionals you know. 10/12/2014 Vidarth Jaikrishnan, Stribr
Talk to all of them about your idea/product. Ask them for intros to potential customers. 10/12/2014 Vidarth Jaikrishnan,...
You’ll be surprised at how many leads you get. 10/12/2014 Vidarth Jaikrishnan, Stribr
Go Out and Convert One of these Leads 10/12/2014 Vidarth Jaikrishnan, Stribr
This is the hard bit. There is a lot of luck involved 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
MAKE IT HAPPEN 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
Get this first customer to use your product - consistently STEP 2 10/12/2014 Vidarth Jaikrishnan, Stribr
THIS IS EVEN HARDER. Trust me 10/12/2014 Vidarth Jaikrishnan, Stribr
Your Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
YOU 10/12/2014 Vidarth Jaikrishnan, Stribr
Once again…you’ve gotta make it happen. 10/12/2014 Vidarth Jaikrishnan, Stribr
If they are not using your product regularly you have to find out why. This is the true test of your value proposition. 1...
YOUR #1 Priority MAKE CUSTOMER #1 HAPPY 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
STEP 3 GET CUSTOMER #1 TO PAY 10/12/2014 Vidarth Jaikrishnan, Stribr
Okay! Sure… Next week Then. 10/12/2014 Vidarth Jaikrishnan, Stribr
Go back to your old list of contacts. 10/12/2014 Vidarth Jaikrishnan, Stribr
Try to convert as many leads as possible. 10/12/2014 Vidarth Jaikrishnan, Stribr
Photo Credits: Adarsh Balak on Facebook 10/12/2014 Vidarth Jaikrishnan, Stribr
Get referrals from customer #1 . 10/12/2014 Vidarth Jaikrishnan, Stribr
These are the easiest leads to convert IF Customer #1 is happy 10/12/2014 Vidarth Jaikrishnan, Stribr
Target 10-15 paying customers 10/12/2014 Vidarth Jaikrishnan, Stribr
On the way to target 15 10/12/2014 Vidarth Jaikrishnan, Stribr
Start Blogging 10/12/2014 Vidarth Jaikrishnan, Stribr
Open Social Media Pages to promote your blog. 10/12/2014 Vidarth Jaikrishnan, Stribr
Choose the right Social Networks. You are NOT going to advertise. 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
Inbound Marketing + SEO Takes time. Start now. Be Patient. 10/12/2014 Vidarth Jaikrishnan, Stribr
On the way to target 15…here’s what the non tech founder does every day. All day. 10/12/2014 Vidarth Jaikrishnan, Stribr
10/12/2014 Vidarth Jaikrishnan, Stribr
Write Blog Post 10/12/2014 Vidarth Jaikrishnan, Stribr
Write Blog Post Talk To Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
Write Blog Post Talk To Customer Product Feedback 10/12/2014 Vidarth Jaikrishnan, Stribr
Write Blog Post Talk To Customer Product Feedback Get Money 10/12/2014 Vidarth Jaikrishnan, Stribr
Write Blog Post Talk To Customer Product Feedback Register the company Get Money 10/12/2014 Vidarth Jaikrishnan, Stribr
Write Blog Post Talk To Customer Product Feedback Get Money Register the company Acquire New Customer 10/12/2014 Vidarth...
When you finally get to #15 10/12/2014 Vidarth Jaikrishnan, Stribr
This method of acquiring customers will not scale beyond this. 10/12/2014 Vidarth Jaikrishnan, Stribr
Your Company Continue to bootstrap. Move from Zero budget to Other Marketing Methods. Raise $$$ Try to Scale Rapidly. ...
This is where most startups are Image Credit : @stinsondesign on Twitter 10/12/2014 Vidarth Jaikrishnan, Stribr
This is where we are Image Credit : @stinsondesign on Twitter 10/12/2014 Vidarth Jaikrishnan, Stribr
This Deck Is Uploaded on Slideshare @vidarth91 10/12/2014 Vidarth Jaikrishnan, Stribr www.stribr.com/blog
My Co-Founders are more interesting than I am… 10/12/2014 Vidarth Jaikrishnan, Stribr
On Twitter @rohitp @chingucha 10/12/2014 Vidarth Jaikrishnan, Stribr
Questions 10/12/2014 Vidarth Jaikrishnan, Stribr
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Zero budget marketing

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Zero Budget Marketing for a Bootstrapped SaaS Startup in India.

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Zero budget marketing

  1. ZERO BUDGET MARKETING FOR STARTUPS 12th October, 2014
  2. Hi, I’m Vidarth Co-Founder @ Stribr 10/12/2014 Vidarth Jaikrishnan, Stribr
  3. 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
  4. 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
  5. 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
  6. 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
  7. 2 Very Broad Terms in this presentation 10/12/2014 Vidarth Jaikrishnan, Stribr
  8. MARKETING 10/12/2014 Vidarth Jaikrishnan, Stribr
  9. START-UP 10/12/2014 Vidarth Jaikrishnan, Stribr
  10. THIS PRESENTATION IS SPECIFICALLY FOR 10/12/2014 Vidarth Jaikrishnan, Stribr
  11. Tech Product Companies (Leaning B2B) 10/12/2014 Vidarth Jaikrishnan, Stribr
  12. How to get your first ‘X’ customers. 10/12/2014 Vidarth Jaikrishnan, Stribr
  13. Based on what I’ve learnt the hard way 10/12/2014 Vidarth Jaikrishnan, Stribr
  14. Hard way = 10/12/2014 Vidarth Jaikrishnan, Stribr
  15. Couldn’t get customers Changed our Product after 3 months of trying. Spent another 3 months trying to get our first customer to use the product. Struggled to expand to more customers. Struggling to get payments on time. Co-Founder is broke. Laptop display broke (Rs. 5000 to repair) . 10/12/2014 Vidarth Jaikrishnan, Stribr
  16. 10/12/2014 Vidarth Jaikrishnan, Stribr
  17. All this while having lunch at Amma-Canteen….almost Every Day 10/12/2014 Vidarth Jaikrishnan, Stribr
  18. I know a bit about Marketing I know a LOT about Zero Budget 10/12/2014 Vidarth Jaikrishnan, Stribr
  19. LET’S GET STARTED 10/12/2014 Vidarth Jaikrishnan, Stribr
  20. TEAM PRODUCT MARKET 10/12/2014 Vidarth Jaikrishnan, Stribr
  21. TEAM 10/12/2014 Vidarth Jaikrishnan, Stribr
  22. PRODUCT 10/12/2014 Vidarth Jaikrishnan, Stribr
  23. PRODUCT DEVELOPMENT CUSTOMER DEVELOPMENT 10/12/2014 Vidarth Jaikrishnan, Stribr
  24. 10/12/2014 Vidarth Jaikrishnan, Stribr
  25. GETTING YOUR FIRST ‘X’ CUSTOMERS X = 10 – 50 for a B2B Startup X = 1000 – 10,000 for a B2C Startup 10/12/2014 Vidarth Jaikrishnan, Stribr
  26. How to calculate ‘X’ 10/12/2014 Vidarth Jaikrishnan, Stribr
  27. START-UP MARKETING 101 10/12/2014 Vidarth Jaikrishnan, Stribr
  28. MARKETING ≠ SOCIAL MEDIA 10/12/2014 Vidarth Jaikrishnan, Stribr
  29. 10/12/2014 Vidarth Jaikrishnan, Stribr
  30. MARKETING = Everything you do communicate your value proposition to your potential customer 10/12/2014 Vidarth Jaikrishnan, Stribr
  31. The difference between a great marketer and a lousy one is the ability to understand WHO to market to. -Anonymous 10/12/2014 Vidarth Jaikrishnan, Stribr
  32. WHO is my customer? 10/12/2014 Vidarth Jaikrishnan, Stribr
  33. How do I reach him/her ? 10/12/2014 Vidarth Jaikrishnan, Stribr
  34. How to acquire customer #1 10/12/2014 Vidarth Jaikrishnan, Stribr
  35. Make a list of all the working professionals you know. 10/12/2014 Vidarth Jaikrishnan, Stribr
  36. Talk to all of them about your idea/product. Ask them for intros to potential customers. 10/12/2014 Vidarth Jaikrishnan, Stribr
  37. You’ll be surprised at how many leads you get. 10/12/2014 Vidarth Jaikrishnan, Stribr
  38. Go Out and Convert One of these Leads 10/12/2014 Vidarth Jaikrishnan, Stribr
  39. This is the hard bit. There is a lot of luck involved 10/12/2014 Vidarth Jaikrishnan, Stribr
  40. 10/12/2014 Vidarth Jaikrishnan, Stribr
  41. MAKE IT HAPPEN 10/12/2014 Vidarth Jaikrishnan, Stribr
  42. 10/12/2014 Vidarth Jaikrishnan, Stribr
  43. Get this first customer to use your product - consistently STEP 2 10/12/2014 Vidarth Jaikrishnan, Stribr
  44. THIS IS EVEN HARDER. Trust me 10/12/2014 Vidarth Jaikrishnan, Stribr
  45. Your Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
  46. YOU 10/12/2014 Vidarth Jaikrishnan, Stribr
  47. Once again…you’ve gotta make it happen. 10/12/2014 Vidarth Jaikrishnan, Stribr
  48. If they are not using your product regularly you have to find out why. This is the true test of your value proposition. 10/12/2014 Vidarth Jaikrishnan, Stribr
  49. YOUR #1 Priority MAKE CUSTOMER #1 HAPPY 10/12/2014 Vidarth Jaikrishnan, Stribr
  50. 10/12/2014 Vidarth Jaikrishnan, Stribr
  51. STEP 3 GET CUSTOMER #1 TO PAY 10/12/2014 Vidarth Jaikrishnan, Stribr
  52. Okay! Sure… Next week Then. 10/12/2014 Vidarth Jaikrishnan, Stribr
  53. Go back to your old list of contacts. 10/12/2014 Vidarth Jaikrishnan, Stribr
  54. Try to convert as many leads as possible. 10/12/2014 Vidarth Jaikrishnan, Stribr
  55. Photo Credits: Adarsh Balak on Facebook 10/12/2014 Vidarth Jaikrishnan, Stribr
  56. Get referrals from customer #1 . 10/12/2014 Vidarth Jaikrishnan, Stribr
  57. These are the easiest leads to convert IF Customer #1 is happy 10/12/2014 Vidarth Jaikrishnan, Stribr
  58. Target 10-15 paying customers 10/12/2014 Vidarth Jaikrishnan, Stribr
  59. On the way to target 15 10/12/2014 Vidarth Jaikrishnan, Stribr
  60. Start Blogging 10/12/2014 Vidarth Jaikrishnan, Stribr
  61. Open Social Media Pages to promote your blog. 10/12/2014 Vidarth Jaikrishnan, Stribr
  62. Choose the right Social Networks. You are NOT going to advertise. 10/12/2014 Vidarth Jaikrishnan, Stribr
  63. 10/12/2014 Vidarth Jaikrishnan, Stribr
  64. Inbound Marketing + SEO Takes time. Start now. Be Patient. 10/12/2014 Vidarth Jaikrishnan, Stribr
  65. On the way to target 15…here’s what the non tech founder does every day. All day. 10/12/2014 Vidarth Jaikrishnan, Stribr
  66. 10/12/2014 Vidarth Jaikrishnan, Stribr
  67. Write Blog Post 10/12/2014 Vidarth Jaikrishnan, Stribr
  68. Write Blog Post Talk To Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
  69. Write Blog Post Talk To Customer Product Feedback 10/12/2014 Vidarth Jaikrishnan, Stribr
  70. Write Blog Post Talk To Customer Product Feedback Get Money 10/12/2014 Vidarth Jaikrishnan, Stribr
  71. Write Blog Post Talk To Customer Product Feedback Register the company Get Money 10/12/2014 Vidarth Jaikrishnan, Stribr
  72. Write Blog Post Talk To Customer Product Feedback Get Money Register the company Acquire New Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
  73. When you finally get to #15 10/12/2014 Vidarth Jaikrishnan, Stribr
  74. This method of acquiring customers will not scale beyond this. 10/12/2014 Vidarth Jaikrishnan, Stribr
  75. Your Company Continue to bootstrap. Move from Zero budget to Other Marketing Methods. Raise $$$ Try to Scale Rapidly. Hire team. Invest $ in advertising. 10/12/2014 Vidarth Jaikrishnan, Stribr
  76. This is where most startups are Image Credit : @stinsondesign on Twitter 10/12/2014 Vidarth Jaikrishnan, Stribr
  77. This is where we are Image Credit : @stinsondesign on Twitter 10/12/2014 Vidarth Jaikrishnan, Stribr
  78. This Deck Is Uploaded on Slideshare @vidarth91 10/12/2014 Vidarth Jaikrishnan, Stribr www.stribr.com/blog
  79. My Co-Founders are more interesting than I am… 10/12/2014 Vidarth Jaikrishnan, Stribr
  80. On Twitter @rohitp @chingucha 10/12/2014 Vidarth Jaikrishnan, Stribr
  81. Questions 10/12/2014 Vidarth Jaikrishnan, Stribr

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