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Zero budget marketing
- ZERO BUDGET MARKETING FOR STARTUPS 12th October, 2014
- Hi, I’m Vidarth Co-Founder @ Stribr 10/12/2014 Vidarth Jaikrishnan, Stribr
- 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
- 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
- 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
- 8 Month old Bootstrapped Company Product Paying Customers Stribr = 10/12/2014 Vidarth Jaikrishnan, Stribr
- 2 Very Broad Terms in this presentation 10/12/2014 Vidarth Jaikrishnan, Stribr
- MARKETING 10/12/2014 Vidarth Jaikrishnan, Stribr
- START-UP 10/12/2014 Vidarth Jaikrishnan, Stribr
- THIS PRESENTATION IS SPECIFICALLY FOR 10/12/2014 Vidarth Jaikrishnan, Stribr
- Tech Product Companies (Leaning B2B) 10/12/2014 Vidarth Jaikrishnan, Stribr
- How to get your first ‘X’ customers. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Based on what I’ve learnt the hard way 10/12/2014 Vidarth Jaikrishnan, Stribr
- Hard way = 10/12/2014 Vidarth Jaikrishnan, Stribr
- Couldn’t get customers Changed our Product after 3 months of trying. Spent another 3 months trying to get our first customer to use the product. Struggled to expand to more customers. Struggling to get payments on time. Co-Founder is broke. Laptop display broke (Rs. 5000 to repair) . 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- All this while having lunch at Amma-Canteen….almost Every Day 10/12/2014 Vidarth Jaikrishnan, Stribr
- I know a bit about Marketing I know a LOT about Zero Budget 10/12/2014 Vidarth Jaikrishnan, Stribr
- LET’S GET STARTED 10/12/2014 Vidarth Jaikrishnan, Stribr
- TEAM PRODUCT MARKET 10/12/2014 Vidarth Jaikrishnan, Stribr
- TEAM 10/12/2014 Vidarth Jaikrishnan, Stribr
- PRODUCT 10/12/2014 Vidarth Jaikrishnan, Stribr
- PRODUCT DEVELOPMENT CUSTOMER DEVELOPMENT 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- GETTING YOUR FIRST ‘X’ CUSTOMERS X = 10 – 50 for a B2B Startup X = 1000 – 10,000 for a B2C Startup 10/12/2014 Vidarth Jaikrishnan, Stribr
- How to calculate ‘X’ 10/12/2014 Vidarth Jaikrishnan, Stribr
- START-UP MARKETING 101 10/12/2014 Vidarth Jaikrishnan, Stribr
- MARKETING ≠ SOCIAL MEDIA 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- MARKETING = Everything you do communicate your value proposition to your potential customer 10/12/2014 Vidarth Jaikrishnan, Stribr
- The difference between a great marketer and a lousy one is the ability to understand WHO to market to. -Anonymous 10/12/2014 Vidarth Jaikrishnan, Stribr
- WHO is my customer? 10/12/2014 Vidarth Jaikrishnan, Stribr
- How do I reach him/her ? 10/12/2014 Vidarth Jaikrishnan, Stribr
- How to acquire customer #1 10/12/2014 Vidarth Jaikrishnan, Stribr
- Make a list of all the working professionals you know. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Talk to all of them about your idea/product. Ask them for intros to potential customers. 10/12/2014 Vidarth Jaikrishnan, Stribr
- You’ll be surprised at how many leads you get. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Go Out and Convert One of these Leads 10/12/2014 Vidarth Jaikrishnan, Stribr
- This is the hard bit. There is a lot of luck involved 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- MAKE IT HAPPEN 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- Get this first customer to use your product - consistently STEP 2 10/12/2014 Vidarth Jaikrishnan, Stribr
- THIS IS EVEN HARDER. Trust me 10/12/2014 Vidarth Jaikrishnan, Stribr
- Your Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
- YOU 10/12/2014 Vidarth Jaikrishnan, Stribr
- Once again…you’ve gotta make it happen. 10/12/2014 Vidarth Jaikrishnan, Stribr
- If they are not using your product regularly you have to find out why. This is the true test of your value proposition. 10/12/2014 Vidarth Jaikrishnan, Stribr
- YOUR #1 Priority MAKE CUSTOMER #1 HAPPY 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- STEP 3 GET CUSTOMER #1 TO PAY 10/12/2014 Vidarth Jaikrishnan, Stribr
- Okay! Sure… Next week Then. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Go back to your old list of contacts. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Try to convert as many leads as possible. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Photo Credits: Adarsh Balak on Facebook 10/12/2014 Vidarth Jaikrishnan, Stribr
- Get referrals from customer #1 . 10/12/2014 Vidarth Jaikrishnan, Stribr
- These are the easiest leads to convert IF Customer #1 is happy 10/12/2014 Vidarth Jaikrishnan, Stribr
- Target 10-15 paying customers 10/12/2014 Vidarth Jaikrishnan, Stribr
- On the way to target 15 10/12/2014 Vidarth Jaikrishnan, Stribr
- Start Blogging 10/12/2014 Vidarth Jaikrishnan, Stribr
- Open Social Media Pages to promote your blog. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Choose the right Social Networks. You are NOT going to advertise. 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- Inbound Marketing + SEO Takes time. Start now. Be Patient. 10/12/2014 Vidarth Jaikrishnan, Stribr
- On the way to target 15…here’s what the non tech founder does every day. All day. 10/12/2014 Vidarth Jaikrishnan, Stribr
- 10/12/2014 Vidarth Jaikrishnan, Stribr
- Write Blog Post 10/12/2014 Vidarth Jaikrishnan, Stribr
- Write Blog Post Talk To Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
- Write Blog Post Talk To Customer Product Feedback 10/12/2014 Vidarth Jaikrishnan, Stribr
- Write Blog Post Talk To Customer Product Feedback Get Money 10/12/2014 Vidarth Jaikrishnan, Stribr
- Write Blog Post Talk To Customer Product Feedback Register the company Get Money 10/12/2014 Vidarth Jaikrishnan, Stribr
- Write Blog Post Talk To Customer Product Feedback Get Money Register the company Acquire New Customer 10/12/2014 Vidarth Jaikrishnan, Stribr
- When you finally get to #15 10/12/2014 Vidarth Jaikrishnan, Stribr
- This method of acquiring customers will not scale beyond this. 10/12/2014 Vidarth Jaikrishnan, Stribr
- Your Company Continue to bootstrap. Move from Zero budget to Other Marketing Methods. Raise $$$ Try to Scale Rapidly. Hire team. Invest $ in advertising. 10/12/2014 Vidarth Jaikrishnan, Stribr
- This is where most startups are Image Credit : @stinsondesign on Twitter 10/12/2014 Vidarth Jaikrishnan, Stribr
- This is where we are Image Credit : @stinsondesign on Twitter 10/12/2014 Vidarth Jaikrishnan, Stribr
- This Deck Is Uploaded on Slideshare @vidarth91 10/12/2014 Vidarth Jaikrishnan, Stribr www.stribr.com/blog
- My Co-Founders are more interesting than I am… 10/12/2014 Vidarth Jaikrishnan, Stribr
- On Twitter @rohitp @chingucha 10/12/2014 Vidarth Jaikrishnan, Stribr
- Questions 10/12/2014 Vidarth Jaikrishnan, Stribr