2. ● Connects patients searching for a cure with life-saving bone marrow donors
● Largest and most diverse marrow registry in the world
● Operated by the National Marrow Donor Program (NMDP)
3. The ProblemMisconceptions and lack of awareness about bone marrow donations hinder the amount
of registrants for Be The Match at USF
4. The Goal:
Establish what Be The Match needs to do
to gain more awareness on campus.
Objectives:
1. Inform USF students of Be The
Match
2. Motivate USF students to register
with Be The Match
3. Inspire USF students to become
“committed” donors
6. Big QuestionHow can philanthropic students potentially aid Be The Match in increasing awareness at
USF?
7. Research Procedure
Prepared 12 questions that aim to provide an answer to the “Big Question”
Created a survey through Google Forms
Could be accessed easily through USF Email
Automatically updated info into Google Sheets
Searched for all service organizations at USF through CSI
Sent personalized emails to the president of 67 service organizations asking them to
8. Research Procedure Cont.
The survey remained open for three weeks
56 students responded from over 20 organizations
Analyzed the frequencies of answers on each question
Performed crosstab analytics to interpret the relation between a student’s commitment
to their organization and their willingness to participate in Be The Match
10. Students from 24 organizations
participated
14 organizations only had one
respondent
Two organizations (Chi Omega and
Alpha Omicron Pi) made up
37.6 percent of the survey
findings
Question 1: Which organization are you a part of?
11. 69.7%
of respondents say that on the Likert Scale, they are committed to their organization on a
6 or 7 level
Overwhelmingly,
12. Multiple choice, 8 options, with
examples
40.4% of respondents answered
medical
22.8% answered youth
Both of these answers can relate to
Be The Match
Question 3: What type of service is most important to
you?
13. Question 4: What makes you
interested in these types of
service?
14. Unsurprisingly, 64.9% of
respondents say they use social
media
Barely anyone uses The Oracle
Other:
Question 5: What is the most effective promotion
vehicle your organization has used to promote its
service events?
15. Question 6: How do you normally hear about service
events on campus?
● Check all that apply
● 5 options or other with a
textbox
● Other:
○ Note-A-Bull News
emails (14)
○ Bull Sync (1)
○ Bull Market (1)
16. Question 7: In approximately how many
philanthropic or service events do you participate
in during a semester?
17. Question 8: Have you heard of bone marrow
transplants?
93% of respondents said yes
Question 9: Are you aware that over 70
diseases are potentially curable by bone
marrow transplants?
● Only 29.8% said yes
18. Question 10 : Have you
heard of the National Bone
Marrow Registry?
Question 11: Have you
heard of Be The Match?
19. 80.4%
of respondents answered yes when they were asked if their organization would be
willing to assist Be The Match in registering potential bone marrow donors.
Lastly,
20. Important Information:
Out of the 12 survey questions, we
focused on cross-analyzing the results of
three in particular.
1. Question 2: How important is commitment to
your organization?
2. Question 3: What type of service is most
important to you?
3. Question 12: Would your organization be
interested in learning how to register
students with Be The Match?
21. Out of the 18 respondents who
answered 6 to their level of
commitment:
16 said they were willing to
assist BTM
Out of the 22 respondents who
answered 7 to their level of
commitment:
16 said they were willing to
Commitment * Willingness
Crosstabulation
22. We will focus specifically on Medical and
Youth since they relate to BTM
23 students said they were interested in
medical service. Of those 23:
20 said they were willing to assist
BTM
13 students said they were interested in
youth service. Of those 13:
12 said they were willing to assist
OrgInterests * Willingness
Crosstabulation
23. The correlation between these
answers was harder to find
than the other two
This is more of a personal question.
The only solid evidence we found
here is that every person who
said they were interested in
environmental service, said
they were a 6 on the
commitment scale.
Commitment * OrgInterests
Crosstabulation
25. Big AnswerBe The Match can reach out to committed service organizations on campus, who focus
specifically on medical or youth services, and work with them to increase awareness on
campus.
26. Team up with orgs that are already
interested in medical and youth
service.
Can be promoted through:
Associated organization members
Word of Mouth
Chalking & Signage
#1
Team up with Committed Service Orgs
27. #2
Be The Match already has several social
media accounts
Make one specifically for USF
Create a schoolwide hashtag
Create Twitter Account
28. #3
Graphics, videos & brochures with
information about the process
Include cured diseases and cases of
cured diseases
Promote the importance of commitment
Donor/recipient stories
Host a contest
Ask people to follow you
Launch a Social Media Campaign
29. Event Proposition
Greek Targeted
Bring Your Match
Twin Fashion Show
Find your match with bracelets
Swab stations set up around room
Goal is to raise money, awareness, and donors
General Students
Giant game of “memory” card game
Must swab to get ticket for food
Winners of Card game get “Be The Match” t-shirt
Have scrolling statistics about the organization
Goal is to raise awareness and donors
Therlandia, Jordan, Ciara, Dani, Danielle
30. Conclusion
We did not ask our respondents any personal questions including name, age, gender,
race or major.
However, sororities were the leading participants in the survey. (58%)
We are unsure if the information on BullSync is accurate because we did not receive
responses from 55 of the organizations we sent a survey to
We feel that we could have worded question 12 differently
Editor's Notes
We chose to target philanthropic students at USF as our participant demographic.
We picked this demographic under the assumption that philanthropic students typically are more aware of campus philanthropic efforts, and more willing to participate.
Therefore, targeting who we feel is the audience for philanthropic efforts will give us the most insight into Be The Match’s campus outreach as well as how to better raise awareness for Be The Match on campus.
To target specific student groups, we defined philanthropic students as members of Greek life, the Center for Leadership and Civic Engagement, student organizations focused on community service, and Student Government (which adopts at least one philanthropy initiative each year, this semester it was Share Your Spare).
We surveyed this target audience to answer one question:
How can philanthropic students potentially aid Be The Match in increasing awareness at USF?
Out of the 24 organizations, 14 only had one respondent, 4 had 2, 3 had 3, one had 4,
27 people answered 3-4
Of the other 21 students who took the survey, 14 said they were willing to assist and 7 said they werent!
philanthropic students have heard of bone marrow transplants, but not as many have heard of you. 80% are willing to work with you. Definitely push for giving the public lots of information
promoting bone marrow transplants/donations, and promote the benefits it includes; from the info gathered this audience mostly getes their news from social media
