2. Welcome
Planning Process
Collaboration: Real Change & UW Bothell
Data Collection
Key Survey Results
Class Structure
Data Collection
Class Application
Reflection
Pros & Cons
3. Real Change
Real Change is an award-
winning weekly
newspaper that provides
immediate employment
opportunity and takes
action for economic,
social, and racial justice.
Alan Preston,
Managing Director
With nearly 5,000
students and 40
undergraduate and
graduate degree
programs, the University
of Washington is the
fastest-growing 4-year
public university in the
state of Washington.
Charlie Collins, Ph.D.,
Assistant Professor
UW Bothell
4. Planning Process
Collaboration: Dr. Charlie Collins and his
Understanding Statistics class worked with Real
Change to conduct a readers survey.
Back Story
How did UW Bothell get involved with Real
Change?
5. Collection of Data
Key Survey Results:
Reader Demographics
Why do readers buy Real Change?
How do readers prefer to get Real Change?
6. Collection of Data - Demographics
Key demographics include: gender, race, income, &
education
The highest proportion of survey participants were
women (60%), racially identified as White (82%), and
reported an average household income of $54,769.64
(median = $60,000; min = $0), max = $1M).
Additionally, most respondents reported a 4-year
college (40%) or post-graduate education (38%).
7. Collection of Data – Reasons for Purchase
Why do readers buy Real Change?
Real Change supporters purchase the newspaper for
a variety of reasons. A majority of respondents buy
Real Change to support individual vendors and/or to
support Real Change.
8. Collection of Data – Readers’ Preference
How do readers prefer to get their news?
Most Real Change survey respondents (47.29%)
prefer getting their news in print (newspapers,
magazines, etc.) While the second largest proportion
(30.84%) of respondents prefer reading their news
from a desktop or laptop computer.
10. Class Structure: Data Collection
Data Collection
Conducted a public online questionnaire
The survey was open for one month (April 22nd to May
22nd) with a one day contingency, ending the survey
on May 23rd
11. Class Structure: Class Application
Class Application
Structure of Class
7 Committees (Point persons)
Methods
Survey questions
Analyze every question
12. Reflection
What Went Well
Students’ Perspective
Dr. Collins’ Perspective
What Could Be Improved
Students’ Perspective
Dr. Collins’ Perspective
13. Reflection – What Went Well
Students’ Perspective
Learning experience of working with real data
Constructing/reviewing each survey question, then seeing
the data after
Working with an organization with a great mission was
inspiring
Dr. Collins’ Perspective
14. Reflection – What Could Be Improved
Students’ Perspective
Better communication/collaboration between the different
groups
More time to work with the data after the survey closed
More individual responsibility within each group to removed
the temptation for some to not participate
Dr. Collins’ Perspective
16. Class Committees
Data Download and Cleaning Committee
Descriptive Statistics Committee
Graphs and Charts Committee
Inferential Statistics Committee
Online Survey Construction
Presentation Committee
Report Committee
17. Survey Logistics
Recruitment Strategies
1181 readers responded
59% of respondents found out about the survey through an
announcement card by a vender
Cases Removed
81 cases removed
37 cases were removed for completing the survey in less than 2
minutes
37 cases were removed for completing less than 50% of the
quantitative data
1 case was removed for being a duplicate entry
6 cases were removed for providing duplicate email addresses
21. Age
The average age of Real Change readers is
approximately 54 years old
1,026 responses
Income
The average income of Real Change readers is
$54,769
751 responses
29. Why do readers buy Real Change?
#1. To support the individual vendor (967 responses)
#2. To support Real Change, the organization (494 responses)
967
494
36
470
56
33. Opinions on Real Change
77% of readers feel that Real Change covers issues that are
important to them
(1,073 responses)
45% of readers feel that Real Change stays objective and
covers both sides of an issue
(1,047 responses)
89% of readers feel that the Real Change paper supports Real
Change’s mission statement
(1,067 responses)
34. Overall Quality of Real Change
75% of readers rated Real Change “very
good” or “excellent”
