for alumni engagement
&
prospect research
`
ICAA Conference
July, 2013

Brent Grinna (@brentgrinna)
Founder & CEO, EverTrue
Board Member, Brown Alumni Association

Facebook User Growth

*Credit: LinkedIn Marketing
0
75
150
225
300
Q4’10 Q4’11 Q4’12 Q4’13E
Members (mn)
LinkedIn Growth

Why Bring Advancement to ?

Global Reach
LinkedIn’s user base of 200M represents 200 countries.
*Credit: Amodiovalerio Verde
Members by Country*

An Influential Bunch
Accounts for executives from all Fortune 500 Companies.
*Credit: LinkedIn Marketing
4 in 5 LinkedIn users drive business decisions.
42% of members make over $100,000 a year in salary.
39% are Managers, Directors, Owners, Chief Officers or VPs.
93% more likely to be college graduates than the average adult online.

Using Groups for Alumni
Best Practice:

The Group Manager

Have One Group

Lock It Up
Keeping your group locked keeps out spammers. It allows
you to personally welcome members into the community.
Bottom-line: you don’t want random people in your group
and neither do your alumni.
Example: Otterbein - http://linkd.in/18EUUR1

Group Analytics

Peer Benchmarking
Based on search of school’s alumni on LinkedIn vs. in official LinkedIn alumni group
http://www.evertrue.com/grader/
0%#
10%#
20%#
30%#
40%#
50%#
Dickinson#
College#
DePauw#
University#
Denison#
University#
College#of#
Wooster#
Kenyon#College# Oberlin#College# University#of#
Dayton#
Case#Western#
Reserve#
University#
John#Carroll#
University#
LinkedIn(Group(Adop/on(

Grow Your Group by 5pm Today
Example: HB - 60% Growth in One Month
http://bit.ly/Y84pSY

Top 5 Industries
1. Financial Services
2. Marketing
3. Hospital & Health Care
4. Higher Ed
5. Education Management
Top 5 Employers
Alums byTop Cities
Top 5 Industries Top 5 Employers
1. Marketing
2. Education Management
3. Hospital & Health Care
4. Financial Services
5. Law
1. Ohio Wesleyan
2. J.P. Morgan
3. Ohio State U
4. Nationwide
5. Deloitte
1. Cleveland Clinic
2. Hathaway Brown
3. Mass. Gen. Hospital
4. Edelman
5. Case Western
Ohio Wesleyan Hathaway Brown
70%
4%
5%
8%
13%Columbus
NYC
Cleveland
DC
Other
Alums byTop Cities
62%
5%
5%
8%
20%
Cleveland
NYC
Boston
Chicago
Other

Prospect Research
on

Advanced Search

Saving Your Search

LinkedIn for Alumni

Being a Professional Resource to
Alumni and Donors on

Profile Photo: Smile!
Bad
Bad
<-- 50-70%
more inquiries

Be Fun to Talk To
Create a Captivating Headline & Summary
Customize your link
Give and Get: Recommendations & Endorsements

CardMunch!

2 people join LinkedIn every second
Summary:
1) Group Manager - Grow your Group by 5pm
2) Prospect research - simple targeting & saved searches
3) Enhance your own profile
4) CardMunch - a great tool for fundraisers
5) Students - don’t let them graduate without LinkedIn
Good Luck!
brent@evertrue.com
Build -> Analyze -> Engage