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UserZoom Webinar: How to Conduct Web Customer Experience Benchmarking

by on Feb 26, 2010

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You can't manage what you can't measure, so... How do you actually measure user experience? ...

You can't manage what you can't measure, so... How do you actually measure user experience?

In this webinar we covered what, why, and how to conduct website user experience & usability benchmarking. We discussed how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing."

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UserZoom Webinar: How to Conduct Web Customer Experience Benchmarking UserZoom Webinar: How to Conduct Web Customer Experience Benchmarking Presentation Transcript