Building Successful Wireless Broadband Services with WiMAX


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Building Successful Wireless Broadband Services with WiMAX

  1. 1. “ Building Successful Wireless Broadband Services with WiMAX” Sriram T V April 23, 2010
  2. 2. Contents
  3. 3. Story So far… <ul><li>Broadband Policy 2004 </li></ul>Broadband is still in its nascent stage of growth Year Ending Broadband users 2005 3 Mn 2007 9 Mn 2010 20 Mn
  4. 4. Blueprint for Broadband Acceleration Customer Value Proposition Acceleration of current & new technologies Maximizing utilization of current assets Coverage Regulation Policy Environment Govt. Intervention Value Added Services Education Impact Affordability
  5. 5. Opportunities
  6. 6. Business Models for WiMAX Wireless DSL services WiFi Backhaul, Mobile Internet Fixed Broadband services Leased Line Applications Mobile Broadband services Multimedia applications Retail & Biz applications Converged Applications
  7. 7. Business Model - Considerations Different approaches for Different players
  8. 8. WiMAX Deployment Scenario High Mobility Mobile Operator (1) Mobile Internet (1) ADSL Complementary (3) ADSL complementary (3) 4G (3) 3G Complement Wireless DSL Nomadic Access Full Mobility (2) Mobile Internet Fixed Operator Fixed / No Mobility <ul><li>Fixed operator </li></ul><ul><li>2G operator </li></ul><ul><li>3G operator </li></ul>Personal Broadband Broadband Connectivity
  9. 9. <ul><li>Urban market </li></ul><ul><ul><li>Wireless DSL for High Speed Internet (HSI) : Fixed, Portable / Nomadic </li></ul></ul><ul><ul><li>Cyber Café </li></ul></ul><ul><ul><li>Backhaul applications : Wi Fi hot spots, Base Stations (GSM, CDMA) </li></ul></ul><ul><ul><li>Enterprise / Business users : MPLS VPN, Internet Leased Line </li></ul></ul><ul><li>Rural market </li></ul><ul><ul><li>Basic connectivity on VoIP </li></ul></ul><ul><ul><li>Community applications : e-Chaupals </li></ul></ul><ul><ul><li>Government offices (Police network, Land records data etc) </li></ul></ul><ul><ul><li>Tele medicine </li></ul></ul><ul><ul><li>Remote banking / ATM </li></ul></ul><ul><li>WiMAX will play a critical role in narrowing the “DIGITAL DIVIDE” </li></ul>Market Segments & Services Portfolio
  10. 10. Next Generation Users PC Cell Laptop PDA Sensors IP phone Multiple Devices per connection demand higher bandwidths 0 2000 2002 2004 2006 2008 2010 PC Cell Laptop PDA PC Cell Laptop PDA Sensors IP phone Gaming Security cameras iPhone PC Cell Laptop PDA Sensors IP Phone Gaming Security cameras iPhone Smart buildings Home networks . . . PC Cell PDA PC Cell Broadband subscribers
  11. 11. Growing Demands across segments <ul><li>CONSUMERS - Lifestyle Driven </li></ul><ul><li>Application Downloads </li></ul><ul><li>Messaging & Chat </li></ul><ul><li>Games </li></ul><ul><li>Entertainment: Movie Clips, Sports </li></ul><ul><li>m-Commerce </li></ul><ul><li>BUSINESS - Productivity Enhancement Oriented </li></ul><ul><li>Connectivity : Emails, Intranet </li></ul><ul><li>Group Communication : Multimedia Conferencing </li></ul><ul><li>Corporate Applications: CRM, RFP, Sales Force Automation </li></ul>INDUSTRY - Vertical specific applications for Mobile Workforce <ul><li>Energy / Utilities </li></ul><ul><li>Financial Services </li></ul><ul><li>Healthcare </li></ul><ul><li>Manufacturing </li></ul><ul><li>Retail </li></ul><ul><li>Transportation </li></ul><ul><li>Field Service Automation </li></ul><ul><li>Sales Force Automation </li></ul><ul><li>Remote Order Processing </li></ul><ul><li>Inventory Tracking </li></ul>With > 9% GDP growth rate the demand for affordable BB is exploding
  12. 12. WiMAX <> Rural India fit Connecting India to Bharat Reach & Bandwidth Kiosk Model – Mobility is not a must Last Mile Access & Backhaul VoIP & HSI from same infrastructure
  13. 13. Services Landscape Enabler for new ecosystem of Multi Media consumer electronic devices (For eg., In-Vehicle Entertainment, Portable DVD, video chat devices etc) Cell site Backhaul WiMAX Base Station Base Station Rural connectivity Hot Spot Backhaul Broadband Access Mobility Hot Zone Backhaul Enterprise Residential
  14. 14. Key Challenges <ul><li>RoI </li></ul><ul><ul><li>Commoditization trend </li></ul></ul><ul><ul><li>Realizing Reasonable returns </li></ul></ul><ul><li>Arriving at the Right Business Model </li></ul><ul><ul><li>Innovative model protecting interests of all stakeholders </li></ul></ul><ul><li>Performance </li></ul><ul><ul><li>Coverage Vs Capacity trade off </li></ul></ul><ul><ul><li>User uptake & revenues </li></ul></ul><ul><li>Customer Experience </li></ul><ul><ul><li>Managing expectations </li></ul></ul><ul><ul><li>Sustaining superior user experience </li></ul></ul>
  15. 15. Customer Expectations Compelling services will increase propensity to pay
  16. 16. Summary
  17. 17. [email_address]
  18. 18. Contents <ul><li>10:30– Panel discussion: Challenges & Opportunities in upcoming markets - What are the successful strategies to face the future challenges & opportunities in Wimax in India - Analyzing the changing business environment for Wimax India - Analyzing pricing plans to boost consumer usage for Wimax - How WiMAX can create profitable new opportunities for new entrants Moderator: Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum Panellists: TV Sriram, Vice President Technology, Airtel Deval Parikh, Chief officer Handsets, VAS & Procurement, Virgin Mobile Vivek Vasishtha, Director, CMAI, Director, Intel Rajesh Chharia, President, ISPAI (Internet Service Providers Association of India) T.R. Dua, Senior Director, COAI (Cellular Operators Association of India) (TBC) </li></ul><ul><li>Customer Needs & Choice of WiMAX </li></ul><ul><li>Biz case for WiMAX </li></ul><ul><li>Creating a successful WiMAX experience for users </li></ul><ul><li>Biz Opportunities for Mobile BB thru WiMAX </li></ul>Telefocus 2010 - Februrary 5, 2010