Internet markets in Baltics.  Similarities and differences between Baltic countries Egidijus Sirvydis   Director Adnet Lit...
<ul><li>Internet markets in Baltics in numbers: </li></ul><ul><ul><ul><li>Internet users </li></ul></ul></ul><ul><ul><ul><...
Internet markets in Baltics in numbers Internet users                                               
Internet users in Baltics ( %) Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallu...
Internet users in Baltics (number of users) Estonia-  users in age group 6-74; Lithuania, Latvia- users in age group 15-74...
Penetration is 47%   (from total 5.6 Mio inhabitants 15-74 y.o. in Baltics) ‘  In  Baltics  for young people Internet has ...
<ul><li>Similarities: </li></ul><ul><ul><ul><li>Fast growth of internet users </li></ul></ul></ul><ul><ul><ul><li>Similar ...
Internet markets in Baltics in numbers Money                                               
Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup...
Growth of internet expenditures neto in EUR Advertising market in Baltics Total internet advertising market in Baltics wil...
Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup...
Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup
<ul><li>Similarities: </li></ul><ul><ul><ul><li>Internet – fastest growing media in all Baltic markets </li></ul></ul></ul...
Internet markets in Baltics in numbers Websites                                               
Biggest websites according visiting - september <ul><li>No united measurement system in the market </li></ul><ul><li>No re...
Biggest websites according visiting - september <ul><li>No united measurement system in the market </li></ul><ul><li>No re...
Biggest websites according visiting - september <ul><li>Gemius audience counts almost all most popular websites in Lithuan...
<ul><li>Similarities: </li></ul><ul><ul><ul><li>In all markets no reliable data about international websites visiting (goo...
Internet advertising go mobile.
<ul><li>Admobi places advertising banners into carefully selected Lithuanian mobile internet (WAP) sites </li></ul><ul><li...
How looks advertising in
Statistics in Number of impressions growing every month.  September has over 108 million impressions Chart shows number of...
Conclusions
<ul><li>Baltic internet advertising markets develops very fast </li></ul><ul><li>In all countries, internet is fastest gro...
Thank you! [email_address]
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Pietele De Internet Zona Baltica, Ad Net,Egidijus Sirvydis, Varsovia 2007

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Pietele De Internet Zona Baltica, Ad Net,Egidijus Sirvydis, Varsovia 2007

  1. 1. Internet markets in Baltics. Similarities and differences between Baltic countries Egidijus Sirvydis Director Adnet Lithuania                                               
  2. 2. <ul><li>Internet markets in Baltics in numbers: </li></ul><ul><ul><ul><li>Internet users </li></ul></ul></ul><ul><ul><ul><li>Money </li></ul></ul></ul><ul><ul><ul><li>Websites </li></ul></ul></ul><ul><li>Internet advertising go mobile. </li></ul>Agenda                                               
  3. 3. Internet markets in Baltics in numbers Internet users                                               
  4. 4. Internet users in Baltics ( %) Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
  5. 5. Internet users in Baltics (number of users) Estonia- users in age group 6-74; Lithuania, Latvia- users in age group 15-74 Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
  6. 6. Penetration is 47% (from total 5.6 Mio inhabitants 15-74 y.o. in Baltics) ‘ In Baltics for young people Internet has become an essential part of daily routine – practically all people aged 10-24 are using Internet and every second person in this age-group is a daily Internet user. Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Internet users in Baltics ( %)                                               
  7. 7. <ul><li>Similarities: </li></ul><ul><ul><ul><li>Fast growth of internet users </li></ul></ul></ul><ul><ul><ul><li>Similar user profile </li></ul></ul></ul><ul><ul><ul><li>Huge (> 90%) penetration of internet between youth </li></ul></ul></ul>Internet users <ul><li>Differences </li></ul><ul><ul><ul><li>Very big penetration and usage of internet in Estonia (more than 60 % in general audience) </li></ul></ul></ul>                                              
  8. 8. Internet markets in Baltics in numbers Money                                               
  9. 9. Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Baltic total advertising market– 319,5 million EUR in 2006
  10. 10. Growth of internet expenditures neto in EUR Advertising market in Baltics Total internet advertising market in Baltics will be ~20 mln. EUR in 2007 Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
  11. 11. Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Growth of internet advertising market in 2007 1 st half vs. 2006 1 st half                                                                                                                                                                                                                                      
  12. 12. Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup
  13. 13. <ul><li>Similarities: </li></ul><ul><ul><ul><li>Internet – fastest growing media in all Baltic markets </li></ul></ul></ul>Money <ul><li>Differences </li></ul><ul><ul><ul><li>Estonia 2007 1 st half– internet advertising, with 8 % of market , has bigger share of the market than radio and outdoor! </li></ul></ul></ul><ul><ul><ul><li>Biggest share of market has TV in Lithuania and Latvia. But in Estonia biggest share has newspapers. </li></ul></ul></ul>                                              
  14. 14. Internet markets in Baltics in numbers Websites                                               
  15. 15. Biggest websites according visiting - september <ul><li>No united measurement system in the market </li></ul><ul><li>No reliable data about international websites visiting (google.com, youtube.com, etc.) </li></ul><ul><li>Dominated pricing model – Flat Fee. </li></ul><ul><li>No possibilities to measure real effect of campaigns in delfi.ee, postimees.ee, because they don’t accept third part technologies </li></ul>Estonia Gemius audience 2007 09 Prognosis according TNS-metrix week 38
  16. 16. Biggest websites according visiting - september <ul><li>No united measurement system in the market </li></ul><ul><li>No reliable data about international websites visiting (google.com, youtube.com, etc.) </li></ul><ul><li>Dominated pricing model – Flat Fee. </li></ul><ul><li>No possibilities to measure real effect of campaigns in draugiem.lv, delfi.lv, one.lv, tvnet.lv, because they don’t accept third part technologies </li></ul>Gemius audience 2007 09 Prognosis Latvia
  17. 17. Biggest websites according visiting - september <ul><li>Gemius audience counts almost all most popular websites in Lithuania </li></ul><ul><li>But no reliable data about international websites visiting (google.com, youtube.com, etc.) </li></ul><ul><li>Mostly used pricing model CPM. Except delfi.lt and one.lt, which use Flat Fee. Also CPC available in some websites in some positions </li></ul><ul><li>Almost all websites, except delfi.lt, accept third part technologies </li></ul>Gemius audience 2007 09 Lithuania
  18. 18. <ul><li>Similarities: </li></ul><ul><ul><ul><li>In all markets no reliable data about international websites visiting (google.com, youtube.com) </li></ul></ul></ul><ul><ul><ul><li>No possibilities for clients to get whole, united statistic of campaigns effectiveness, because main websites don’t accept third part technologies </li></ul></ul></ul><ul><ul><ul><li>In all countries structure of most popular websites more less the same – social networks, news websites, classifieds </li></ul></ul></ul>Websites <ul><li>Differences </li></ul><ul><ul><ul><li>Only in Lithuania one internet research (Gemius audience) data about almost all main players in the market. In Estonia and Latvia still no whole view </li></ul></ul></ul><ul><ul><ul><li>In Estonia leading search engine is local neti.ee, not google.com </li></ul></ul></ul>                                              
  19. 19. Internet advertising go mobile.
  20. 20. <ul><li>Admobi places advertising banners into carefully selected Lithuanian mobile internet (WAP) sites </li></ul><ul><li>In Lithuania there are more than 1,2 million subscribers of mobile internet </li></ul><ul><li>In Admobi.lt network there are 6 categories of sites (including 38 sites and still growing): </li></ul><ul><ul><li>Sites of mobile operators </li></ul></ul><ul><ul><li>News, information, business </li></ul></ul><ul><ul><li>Communication, communities </li></ul></ul><ul><ul><li>Entertainment, leisure </li></ul></ul>                                               Internet advertising go mobile.
  21. 21. How looks advertising in
  22. 22. Statistics in Number of impressions growing every month. September has over 108 million impressions Chart shows number of clicks per month
  23. 23. Conclusions
  24. 24. <ul><li>Baltic internet advertising markets develops very fast </li></ul><ul><li>In all countries, internet is fastest growing media </li></ul><ul><li>In all countries structure of most popular websites more less the same – social networks, news websites, classifieds </li></ul><ul><li>In Lithuania launched project of mobile ads – </li></ul>Conclusions                                               
  25. 25. Thank you! [email_address]

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