Comert Electronic In Rusia, Softkey, Tatiana Tsvetkova, Varsovia 2007


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Comert Electronic In Rusia, Softkey, Tatiana Tsvetkova, Varsovia 2007

  1. 1. Internet in Russian Tatyana Tsvetkova Chief of the marketing department
  2. 2. Russian Internet 44 30 29 12 22 19 26 Nielsen/NetRating and FOM About 36 millions of Internet users to 2011
  3. 3. Access points Data: TNS GallupMedia
  4. 4. .ru zone – How many domains are in Russia ? <ul><li>September, 17 2007 г. 1,000,000 domains </li></ul><ul><li>Growth > 60% </li></ul>Data:
  5. 5. What Search portals are used in Russia ?
  6. 6. Blogs <ul><li>5,000,000 blogs are registered in Runet </li></ul><ul><li>700 000 blogs are renovated monthly </li></ul><ul><li>Daily users add : </li></ul><ul><ul><li>250 000 posts </li></ul></ul><ul><ul><li>1,000,000 comments </li></ul></ul>
  7. 7. On-line advertising in Russia USD, mln.
  8. 8. On-line advertising in 2007 Total: ~$430 millions
  9. 9. E-commerce market in Russia and USA, Softkey Russian e-commerce < 0,5% of the total retail market USA e-commerce 5,6% of the total retail market Forrester Research
  10. 10. Potential of Russian e-commerce market During 2007 -2011 retail market will grow on 76,4% to 750 USD billions
  11. 11. What influences Russian E-commerce <ul><li>Quantity of Internet users </li></ul><ul><li>Payment systems </li></ul><ul><li>Laws and rules </li></ul><ul><li>C onfidence and Brands </li></ul><ul><li>Delivery </li></ul><ul><li>Investments </li></ul>
  12. 12. Payment systems <ul><li>Varity of payments </li></ul><ul><li>Cash is more preferable for private person </li></ul><ul><li>Share of credit cards payments grows but it’s still small </li></ul>Softkey statistics
  13. 13. Laws and rules <ul><li>Russia has no special laws for e-commerce </li></ul><ul><li>For private person : </li></ul><ul><li>Rules of remote trade (October, 2007) </li></ul><ul><li>The law on Consumers rights protection </li></ul><ul><li>For legal person : </li></ul><ul><li>The law on the digital signature is passed but does not operate </li></ul>
  14. 14. C onfidence and Brands <ul><li>43 % of buyers consider online-purchase risky (Gemius) </li></ul><ul><li>C auses of a dissatisfaction with Internet-shops use: long expectation of delivery (37 %), a false information about the goods (23 %), problems with a guarantee, return of the damaged goods (22 %) and lack of the important information for decision-making on purchase (22 %). (Gemius) </li></ul><ul><li>Many stores but not enough brands </li></ul>
  15. 15. Investments <ul><li>Not too many public investments : </li></ul><ul><li>Cisco acquired (books, music, DVD) </li></ul><ul><li>Softkey (software) entered in IBS Group </li></ul><ul><li>CTS Eventim bought and (theatre, cinema tickets) </li></ul><ul><li>The reason : on-line business is not transparent </li></ul>
  16. 16. What is Softkey? <ul><li>Softkey project was created in 2001. </li></ul><ul><li>Today Softkey company works in three directions : </li></ul><ul><ul><ul><li>On-line trade </li></ul></ul></ul><ul><ul><ul><li>Internet distribution and building sales channels </li></ul></ul></ul><ul><ul><ul><li>Order processing and payment handling </li></ul></ul></ul>
  17. 17. On-line trade <ul><li>Online software catalogue which includes more then 13,000 programs from more then 1,500 software vendors all over the world </li></ul><ul><li>400,000 clients (private and legal persons) </li></ul><ul><li>The daily attendance is more then 60,000 users </li></ul><ul><li>More then 20 ways of payment (from bank wire transfer to mobile) </li></ul><ul><li>Turnover in 2006 - $11 millions </li></ul><ul><li>Growth in 2007 – more then 200% </li></ul>
  18. 18. Internet distribution <ul><li>Softkey resellers networks is more then 1000 partners </li></ul><ul><li>48% - Moscow </li></ul><ul><li>8% - Saint-Petersburg </li></ul><ul><li>44% - Russian regions </li></ul><ul><li>The company has its offices in 10 countries, among them the Ukraine, Kazakhstan, Belarus, Bulgaria, Israel, Poland, the Baltic countries, Moldova. </li></ul>
  19. 19. Some digits <ul><li>Every day: </li></ul><ul><li>1 700 orders on the site </li></ul><ul><li>Call-center recieves 700 incoming calls </li></ul><ul><li>Accounts department makes 200 packages of documents </li></ul><ul><li>Logistics sends 250 material orders and 500 electronic orders </li></ul><ul><li>S ales Department processes 30 00 inbox letters </li></ul><ul><li>All company answers 50 0 inquiries in Help-Desk </li></ul>
  20. 20. <ul><li>Thank you! </li></ul><ul><li>Questions ??? </li></ul>Tatyana Tsvetkova tsvetkova Felix Muchnick [email_address]