3. Internet penetration [2008] CEE region 16% 27% 44% 39% 45% 39% 48% 40% 55% 57% 38% 66% 68% 100 % Sources of data: Hungary, Poland, Bulgaria, Lithuania, Slovakia, Estonia, Ukraine – Gemius (Audience study), Croatia – ITU , Romania – Gemius’ calculations based on Cifre.net data, Latvia – CSB, Slovenia – MOSS, Russia – Gemius’ calculation based on FOM 0 %
4. Internet penetration increase [2005-2008] most dynamic CEE markets Sources of data: Ukraine (05-08), Hungary (05-08), Poland (05-08), Lithuania (05-08), Czech Republic (05-08), Estonia (05-08), Croatia (07-08), Slovakia (06-08), Bulgaria (08) - Gemius (Audience study); Russia (05-08), Romania (05-07) - Gemius' calculations; Bulgaria (05) - Vitosha Research; Bulgaria (06-07), Denmark (05-07) - Eurostat; Slovenia (05-08) - RIS; Slovenia (08) - MOSS; Latvia (05-07) - CSB; Romania (08) - ITU
5. Internet users growth [2000-2008] global scope Source of data: Miniwatts Marketing Group (IWS)
6. Growth of internet users population [2007-2008] CEE region vs. Europe and World Source of data: Europe – Gemius’ calculation based on eMarketer data; World – Gemius calculation based on Miniwatts Marketing Group (IWS) data; CEE region – calculation based on gemiusAudience study and external sources of data (values for BG, CZ, EE, HR, HU, LT, LV, PL, RO, RU, SI, SK, UA) 1 463 millions [2008] 8 3 millions [2008] 348 millions [2008]
9. Growth of broadband subscriptions [2007-2008] chosen CEE markets vs. world / Europe leaders Source of data: Gemius’ calculations based on OECD, Point Topic, broadband.org.ua, RTT, Hungarian National Communication Authority and Russian Ministry of IT and Communication data.
10. Online adspends growth [2007-2008] most reliable estimated CEE markets * + 14% + 23% Source of data: Gemius’ calculations * Due to reliability issues and data discrepancy from various sources most reliable figures for chosen countries were presented. + 67% + 32% + 33% + 56% + 43% + 36% + 28% + 45%
11. Online adspends [2008] absolute values and share in total advertising market Sources of data: CZ – Gemius ’ calculations based on OMD Digital and AdMonitoring – SPIR / Mediaresearch data, LT – TNS Gallup, SI – Gemius’ estimations, RO – Media Fact Book – Initiative, BG – experts’ estimations, UA - Ukrainian Advertisement Coalition, RU – MindShare, PL - IAB / PricewaterhouseCoopers (‘07) / ZenithOptimedia (‘08)
12. Online adspends [2008] money spent per average internet user in CEE region and Denmark Source of data: Gemius’ calculations based on Audience study and: AdMonitoring – SPIR / Mediaresearch [CZ], TNS Gallup [LT], Media Fact Book – Initiative [RO], Ukrainian Advertisement Coalition [UA], MindShare [RU], ZenithOptimedia [ PL], AIM [SK], local experts’ estimations [BG, HU]
15. Social networks in CEE Source s of data: gemiusAudience Estonia, Latvia, Russia , Hungary, Poland [Megapanel] - newest available results
16. Social networks in CEE Is there still a potential for growth? Source s of data: Gemius/Ipsos Fusion Data [10.07 – 07.08], Megapanel PBI/Gemius [10.2007 – 07.2008], NetMonitor - SPIR - Mediaresearch & Gemius [10.2007 - 07.2008]
19. Online games Massively Multiplayer Online Games - relatively low reach, but long average time spent per visitor. Source of data: gemius/Audience Hungary – newest available results
21. Video content web sites – YouTube Source s of data: Ipsos Fusion Data, Megapanel PBI/Gemius
22. Video – YouTube’s contenders Source of data: gemiusAudience study – newest available results Web site Visitors (real users) Page views Avg. time spent per visitor [hr:min:s] Reach 1 mail.ru - video 3 819 100 261 055 939 01:10:41 14,6% 2 smotri.com 3 721 944 159 366 885 01:10:09 14,2% 3 youtube.com 3 242 060 71 167 241 00:29:57 12,4%
23. Don’t miss the pink part! A ccording alexa.com : YouTube is the third most popular web site worldwide. But i n the top 100 there are also 3 other video web sites - for adult s (49th, 53rd and 59th position). One of ten internet user in Poland visits those 3 websites and spends there 2 hours an d 20 minutes monthly - 4 minutes and 30 seconds daily . Hungarian internet users are less interested. Only 6% visit t hose web sites and spend there 30 minutes monthly - 1 minute a day. Source s of data: Ipsos Fusion Data, Megapanel PBI/Gemius, 2008.
24. Internet TV Source of data: gemius/Audience study – newest available results Online TV Reach Time spent per user (monthly) Onet.pl TV 11,5% 8 minutes Russia.ru 6,5% 7 minutes Tv.delfi.lt 15% 7,5 minutes Traditional TV streaming content on the web / VOD Reach Time spent per user (monthly) www.ceskatelevize.cz 13% 27 minutes itvp.pl (VOD) 6% 25 minutes Latvia LNT tv3.lv 5,6% 7 minutes www.markiza.sk 18,5% 25 minutes www.mtv.hu 10% 9 minutes Lrt.lt 17% 12,5 minutes
27. Search engines – the leader is only one Source of data: gemius/ Traffic [09.09.2008 – 06-10.2008] NOTE: The search engine ranking is calculated using the percentage of visits generated by search engines to sites using gemiusTraffic. Then an average from the percentage of visits is calculated for every search engine. BG google.com 95% CZ seznam.cz 59% EE google.com 58% HR google.com 98% HU google.com 93% LT google.com 97% LV google.com 97% PL google.com 92% RO google.com 93% RU yandex.ru 56% SI google.com 79% SK google.com 93% UA google.com 61%
28. Search engines Neti.ee vs. Google in Estonia Google in selected countries Source of data: gemius /Traffic NOTE: The search engine ranking is calculated using the percentage of visits generated by search engines to sites using gemiusTraffic. Then an average from the percentage of visits is calculated for every search engine. April 2008 2007 2008 change (p.p.) Latvia 90% 97% 7% Poland 84% 92% 8% Slovakia 88% 93% 5% Slovenia 67% 79% 12% Ukraine 54% 61% 7%
29.
30. Most popular browsers Source of data: gemius/Traffic – newest available results NOTE: Data for browsers is calculated using the percentage of page views generated by Internet users using particular browser who visit sites monitored by gemiusTraffic.
31. Browsers – landscape changes Source of data: gemius/ Traffic NOTE: Data for browsers is calculated using the percentage of page views generated by Internet users using particular browser who visit sites monitored by gemiusTraffic.
34. Mergers and acquistions - VC price undisclosed, (~$100 Million) an American private equity price undisclosed The second largest internet company in the Czech Republic Provider of internet search engine and portal services Ivestment found $300 million Web services obtained a 50 , 6% majority stake by acquiring an additional 15% stake Warburg Pincus – Czech Republic NetCentrum Atlas.cz Digital Sky Techonologies – Russia Mail.ru
35. Mergers and acquistions - publishers price undisclosed polish horizontal portal Now Bauer holds 96,6%. leading Bulgarian web publisher Group acquired 68% shares price undisclosed price undisclosed price undisclosed top 5 Russian website for women blogging business (Russia) Publisher Publisher Bauer Media Invest- Poland Interia.pl SanomaWSOY - Bulgaria, Russia Webpark.ru Netinfo.bg Ameno .ru
36. Mergers and acquistions - publishers 850 thousand EUR real estate searche engine Poteza Ventures (Slovenia,US) bought minority share $140 million contextual advertising service price undisclosed Publisher most popular portal in Croatia Software Go Home.hr Google Zao begun, Russian Centrum Holding – Croatia Net.hr
37. Europe an top 20 websites by reach Source of data: gemiusAudience , July – September 2008 . Note: Only local web sites present in gA were included. WEBSITE’S NAME COUNTRY WEBSITE'S CATEGORY REAL USERS REACH 1 Seznam.cz CZ horizontal portal 3 821 908 87,28% 2 iwiw.hu HU social network 2 507 546 74,62% 3 inbox.lv LV mail portal 695 869 67,67% 4 Mail.ru RU horizontal portal 17 592 214 67,42% 5 Startlap.hu HU web directory 2 241 724 66,71% 6 Yandex.ru RU horizontal portal 17 010 367 65,19% 7 Onet.pl PL horizontal portal 9 704 061 63,87% 8 Novinky.cz CZ news service 2 635 373 60,18% 9 Zoznam.sk SK horizontal portal 1 131 757 58,75% 10 Azet.sk SK social network 1 123 649 58,33% 11 Delfi.lt LT horizontal portal 866 329 58,25% 12 Draugiem.lv LV Social network 597 030 58,06% 13 Delfi.ee EE horizontal portal 447 367 57,38% 14 iDnes.cz CZ news service 2 501 379 57,12% 15 One.lt LT social network 838 988 56,42% 16 Wirtualna Polska PL horizontal portal 8 289 642 54,56% 17 Delfi.lv LV horizontal portal 559 530 54,41% 18 Freemail.hu HU mail service / social network 1 814 322 53,99% 19 Allegro.pl PL auctions 8 066 584 53,09% 20 Centrum.cz CZ horizontal portal 2 308 723 52,72%
Attention should be drawn to Romanian case. Number of internet users vary depending on source.
Wolniejszy wzrost na rynku polskim Lithuania: at the beginning of 2008 there was a huge discussion in the market because market players did not want to accept that the spendings for online advertising grew only by 33,3% in 2007. According to calculations of market players Internet advertising market grew at least by 50-60% in 2007 and into the statistics of TNS Gallup was not included some part of advertisements. Z dużym wzrostem prawdopodobnie będziemy mieć do czynienia w Chorwacji, ale brakuje nadal jednoznacznych i rzetelnych prognoz
Social networking web sites present in CEE countries.
Those characteristics of social networking phenomenon could be observed in CEE and worldwide . Strong position – top social networks are among top web sites in particular countries. Significant reach – strong social networks amount to 60% reach and more. Users engagement – significant amount of page views on social networks and long average time spent per user.
Data for reach (IWIW.hu – 07.2008, gemiusAudience). Russia – Fusion 08.2008. Poland 07.2008. 08.2008 Latvia, Estonia 08.2008. In many CEE countries social networks were audience drivers and had a great impact on the market.
No data on global players’ share. In Slovakia- also facebook.com and myspace.com are very popular. There is no „traditional” social network developed. 18 mln accounts in Odnoklassniki.ru, 14 M registered users in Nasza-klasa.pl. One.lt, one.lv – 2 M accounts
Massively Multiplayer Online Games – great advertising potential.
Video web sites. Is YouTube the only leader?
The answer is – Yes. Sources: YouTube in countries – gemiusAudience, gemius expertise on the market. Data for Hungary and Czech Republic – gemiusAudience 08.2007, 08.2008.
Sources: YouTube in countries – gemiusAudience, gemius expertise on the market. 3% in august 2007, 31% in august 2008. stream.cz 08.2007 time per user 14:01 [m:s] 08.2008 28:38
Source of data gemiusAudience 07-09.2008. itvp.pl (Megapanel, 08.2008) Tv.delfi.lt is a section of the most popular news portal in Lithuania. In this section is published video news (on demand). There is a bulk of internet news portals with video content – those web sites can reach high share on the markets e.g. dnevnik.hr in croatia – 28% and 45 min (p ortal from NOVA TV, one of top 3 TV stations. Most of the content on the portal is in video format , similar to polish tvn24.pl). Similarly, in Slovenia two web sites (news portal) with video content note high shares (source MOSS) – national broadcaster - www.rtvslo.si, reach 39% - source: MOSS. 24ur.si – 61% reach (MOSS) - news portal + video.
Low level of development – low level of user experience, low quality of videos.
Google is not only the leader in most of the countries, but also strengthen ’ s it's position! Estonia 2007: 1. neti.ee 58% 2. Google 38% 2008 1. Google 58% 2. neti.ee 38%
Data for 09.09.08 -06.10.08. Internet Explorer (different versions were grouped) is the most popular in 12 outof 13 CEE countries that were analyzed. Firefox is the number two. In Slovakia Firefox reached the same share as Internet Explorer – 43%. Interestingly in Ukraine and Russia number two is Opera with 26% and 19% respectivey. Chrome do not reach high amounts of share – no more than 1,5% (1,5% Slovenia, Lithuania 1 %).
It’s worth to notice Firefox case in Ukraine and Russia.
Since autumun 2007 forticom owns 30% shares in odnoklassniki.ru – the biggest social network in Russia, also popular in Ukraine, Belarus and Kazakchstan. Romours say for about $92 million USD. Via UK's Tradus, Naspers also owns 35% of Hungary's second-largest online marketplace, Teszvesz.hu . ===
Digital Sky Technologies (DST) is a major investor in Russian internet that owns significant stakes in two leading Russian social networks Odnoklassniki.ru and Vkontakte, the leading Russian online recruitment site HeadHunter, electronic payment provider OE Investments, and the others.
1). Net Info owns the most popular Bulgarian free email service Abv.bg, online diretory Gbg.bg, video sharing site Vbox7.com and news portal Netinfo.bg. ==
Digital Sky Technologies (DST) is a major investor in Russian internet that owns significant stakes in two leading Russian social networks Odnoklassniki.ru and Vkontakte, the leading Russian online recruitment site HeadHunter, electronic payment provider OE Investments, and the others.
Note: Only local web sites presents in gA were included.
Note: Only local web sites present in gA were included. MMORPG - Massively Multiplayer Online Game