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nicole chaplin 
the first lady of 
bella x fitness 
celebrity master 
trainer 
auth0r of 
yes mam! 
motivational 
speaker 
Brandemic 
partner 
SOCIAL 
INFLUENCER 
Fitness 
model 
WWW.NICOLECHAPLIN.COM 
LIFESTYLE 
COACH 
©2014 Why Blue Matters, LLC 
prepared by: why blue matters
Who is Nicole Chaplin? 
NICOLE CHAPLIN is a Master Personal Trainer, certified in boxing, TRX, kickboxing, group exercise, and kettle bells. She is 
a University of Miami graduate where her passion for fitness began to increase rapidly. After graduating from UM, she 
moved to NYC and decided to take her athletic passion and mold it into a career. Once she developed her personal 
training skills, the modeling world noticed immediately and shortly after added fitness model to her resume with 
multiple features in FitnessRX for Women, Women's Health, Oxygen Magazine (8 times), Sheen Magazine, New 
You, Heart & Soul Magazine, landed #2 on Shape Magazine's Hottest Trainers in America and the list continues to expand. 
! 
Chaplin’s guest feature on ABC’s Good Morning America and CBS News NY brilliantly showcased her magnetic on-screen 
presence and television appeal. Arise TV and VH-1 also made sure to have her on their media outlets as well. With a go 
hard or go home attitude that champions building inner strength, Chaplin is well aware that working up a sweat to 
achieve maximum physical results requires more than simply physical stamina. It requires supreme dedication to the 
practice of venturing beyond the valley of vanity and tapping into the depths of one’s soul. This fitness enthusiast says 
the key component that powers the engine of dedication is motivation. And as a successful certified Master Trainer/ 
motivational speaker/ author / and owner of Bella X Fitness, Nicole Chaplin has developed her own unique equation that 
effectively harnesses the infinite power of motivation to achieve ultimate fitness goals in her dynamic book, YES MAM! 
Your Muscle As A Motivator. Utilizing the same tenets and techniques that have yielded astonishing results for her 
celebrity and general clientele alike, Chaplin has managed to craft her remarkable body kinetics ingenuity into a 10-point 
manual that emphasizes mind over matter in the highest degree. This energizer bunny takes health and wellness to the 
next level with her patented focus on the body, mind, and soul! 
©2014 Why Blue Matters, LLC
The Business by Nicole Chaplin 
! 
Inspired by a mantra that inspires others, (A Better Body Is A 
Bella Body) to live beautifully by taking quality care of one’s 
body, Bella X Fitness is the brand created by Nicole Chaplin to 
facilitate her wellness and entrepreneurial endeavors. 
! 
Consisting of key products & services that include fitness 
training/coaching, motivational speaking, publishing and 
merchandise to name a few Bella X Fitness, as powered by 
Nicole Chaplin will provide ways to encourage and improve the 
lives of others. 
©2014 Why Blue Matters, LLC
YES MAM! Your Muscle As A Motivator 
Not only is Nicole Chaplin a very accomplished 
fitness trainer and motivational speaker, but she is 
also a very successful writer. As author of the 
book, YES MAM! Your Muscle As A Motivator, 
Nicole provides a very insightful and encouraging 
way on how to utilize your muscles as a motivator 
to improve other areas of your life. 
! 
So rather than simply thinking of fitness as just 
toning and shaping your body, YES MAM! Your 
Muscle As A Motivator presents a perspective that 
can strengthen your resilience to what the world 
throws at you from the inside and out. 
Thumbs Up for Yes Mam! 
! 
! 
It is apparent that Nicole is divinely inspired and so 
very creative. Thank you for sharing your story. I'm 
sure I will be reading it again soon. God bless you 
and continue in your ministry. 
-E.Richards 
! 
This is an awesome read. Extremely motivational. 
Because of this book, i'm committed to changing the 
way I think about my goals. Using my muscles as 
motivators is the first step. Thank you Nicole and 
many blessings!!!!! 
-D.Henderson 
! 
Talk about a motivating book! I read the book from 
cover to cover, it was to hard to put down. Really 
liked the idea of using specific muscles to the needs 
of ourselves for overall balance. Ms. Chaplin nailed 
this one. 
-J.Raimondi 
! 
©2014 Why Blue Matters, LLC
Media Blitz 
Whether viewed on tablets, smartphones, television or in magazines, Nicole Chaplin is 
no stranger to great press. Because of her mindset and efforts to champion healthy 
living, Nicole has received an amazing amount of recognition for her work. 
©2014 Why Blue Matters, LLC
Success With Oxygen Magazine 
©2014 Why Blue Matters, LLC
Brandemic Partners 
©2014 Why Blue Matters, LLC
The Power of Instagram 
According to Forrester Research, 
“Instagram represents by far the best platform 
for marketers to interact with consumers”. 
! 
Engagement is 60x greater than Facebook 
More than 140x greater than Twitter 
©2014 Why Blue Matters, LLC
Increased Smartphone Use 
According to a Pew Research Center study, “more than 
50% of the U.S. populat ion now owns a 
smartphone” (cnet.com - Pew Research) . Interestingly 
enough, “49% of cell phone owners with a household 
income of $150,000 or more, their cellphone is an iPhone”. 
Because of this study, the followers that Nicole Chaplin is 
able to engage places her in ideal situations to not only 
target market, but also influence fans/followers into sales 
for participating brands. 
All things considered, the use of Nicole Chaplin as your 
brand influencer allows her to reach the demographic 
that no longer rely on print, radio or tv ads to make 
consumer based decisions, but have the discretionary 
funds to purchase your vehicle as this publication has 
outreach to over 15,000 people - putting her literally in 
their pockets at all times. 
! 
©2014 Why Blue Matters, LLC
Influenced by Nicole 
When it comes to trainers, Nicole Chaplin starts with the soul 
then works back to the physical.”! 
"One of the most important things in life is to never give up and 
Nicole displays that in every class no matter the challenged. 
She successfully translates that high level of motivation in [Yes 
Mam]!”! 
! 
~Michael Alfaro, Co-Owner Reebok CrossFit 
7.3k+ followers 4.5k+ followers 1.5k+ followers 1k+ subscribers 
©2014 Why Blue Matters, LLC 
! 
~Wyclef Jean, Grammy Award Winning Recording Artist 
"There's a reason Nicole Chaplin, our featured model looks so 
comfortable handling the ropes: as a trainer she incorporates 
these various movements into her clients programs!" ! 
! 
~Oxygen Magazine 
"In addition to Nicole understanding the significance of having 
our bodies improve its mobility, power and stamina, she ties in 
the mental aspect of strength in our muscles. She is always 
smiling and its easy to see that she sincerely enjoys and loves 
to empower others with her actions and her words.”! 
! 
~Nathan Forster, Co-Owner Reebok CrossFit
nicole chaplin 
WEBSITE: WWW.NICOLECHAPLIN.COM 
PRESS / BOOKING / GENERAL INQUIRIES: 
ty.phoenix@whybluematters.com | alr@whybluematters.com 
413.231.8144 | 646.570.0710 
©2014 Why Blue Matters, LLC

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Nicole Chaplin - EPK

  • 1. nicole chaplin the first lady of bella x fitness celebrity master trainer auth0r of yes mam! motivational speaker Brandemic partner SOCIAL INFLUENCER Fitness model WWW.NICOLECHAPLIN.COM LIFESTYLE COACH ©2014 Why Blue Matters, LLC prepared by: why blue matters
  • 2. Who is Nicole Chaplin? NICOLE CHAPLIN is a Master Personal Trainer, certified in boxing, TRX, kickboxing, group exercise, and kettle bells. She is a University of Miami graduate where her passion for fitness began to increase rapidly. After graduating from UM, she moved to NYC and decided to take her athletic passion and mold it into a career. Once she developed her personal training skills, the modeling world noticed immediately and shortly after added fitness model to her resume with multiple features in FitnessRX for Women, Women's Health, Oxygen Magazine (8 times), Sheen Magazine, New You, Heart & Soul Magazine, landed #2 on Shape Magazine's Hottest Trainers in America and the list continues to expand. ! Chaplin’s guest feature on ABC’s Good Morning America and CBS News NY brilliantly showcased her magnetic on-screen presence and television appeal. Arise TV and VH-1 also made sure to have her on their media outlets as well. With a go hard or go home attitude that champions building inner strength, Chaplin is well aware that working up a sweat to achieve maximum physical results requires more than simply physical stamina. It requires supreme dedication to the practice of venturing beyond the valley of vanity and tapping into the depths of one’s soul. This fitness enthusiast says the key component that powers the engine of dedication is motivation. And as a successful certified Master Trainer/ motivational speaker/ author / and owner of Bella X Fitness, Nicole Chaplin has developed her own unique equation that effectively harnesses the infinite power of motivation to achieve ultimate fitness goals in her dynamic book, YES MAM! Your Muscle As A Motivator. Utilizing the same tenets and techniques that have yielded astonishing results for her celebrity and general clientele alike, Chaplin has managed to craft her remarkable body kinetics ingenuity into a 10-point manual that emphasizes mind over matter in the highest degree. This energizer bunny takes health and wellness to the next level with her patented focus on the body, mind, and soul! ©2014 Why Blue Matters, LLC
  • 3. The Business by Nicole Chaplin ! Inspired by a mantra that inspires others, (A Better Body Is A Bella Body) to live beautifully by taking quality care of one’s body, Bella X Fitness is the brand created by Nicole Chaplin to facilitate her wellness and entrepreneurial endeavors. ! Consisting of key products & services that include fitness training/coaching, motivational speaking, publishing and merchandise to name a few Bella X Fitness, as powered by Nicole Chaplin will provide ways to encourage and improve the lives of others. ©2014 Why Blue Matters, LLC
  • 4. YES MAM! Your Muscle As A Motivator Not only is Nicole Chaplin a very accomplished fitness trainer and motivational speaker, but she is also a very successful writer. As author of the book, YES MAM! Your Muscle As A Motivator, Nicole provides a very insightful and encouraging way on how to utilize your muscles as a motivator to improve other areas of your life. ! So rather than simply thinking of fitness as just toning and shaping your body, YES MAM! Your Muscle As A Motivator presents a perspective that can strengthen your resilience to what the world throws at you from the inside and out. Thumbs Up for Yes Mam! ! ! It is apparent that Nicole is divinely inspired and so very creative. Thank you for sharing your story. I'm sure I will be reading it again soon. God bless you and continue in your ministry. -E.Richards ! This is an awesome read. Extremely motivational. Because of this book, i'm committed to changing the way I think about my goals. Using my muscles as motivators is the first step. Thank you Nicole and many blessings!!!!! -D.Henderson ! Talk about a motivating book! I read the book from cover to cover, it was to hard to put down. Really liked the idea of using specific muscles to the needs of ourselves for overall balance. Ms. Chaplin nailed this one. -J.Raimondi ! ©2014 Why Blue Matters, LLC
  • 5. Media Blitz Whether viewed on tablets, smartphones, television or in magazines, Nicole Chaplin is no stranger to great press. Because of her mindset and efforts to champion healthy living, Nicole has received an amazing amount of recognition for her work. ©2014 Why Blue Matters, LLC
  • 6. Success With Oxygen Magazine ©2014 Why Blue Matters, LLC
  • 7. Brandemic Partners ©2014 Why Blue Matters, LLC
  • 8. The Power of Instagram According to Forrester Research, “Instagram represents by far the best platform for marketers to interact with consumers”. ! Engagement is 60x greater than Facebook More than 140x greater than Twitter ©2014 Why Blue Matters, LLC
  • 9. Increased Smartphone Use According to a Pew Research Center study, “more than 50% of the U.S. populat ion now owns a smartphone” (cnet.com - Pew Research) . Interestingly enough, “49% of cell phone owners with a household income of $150,000 or more, their cellphone is an iPhone”. Because of this study, the followers that Nicole Chaplin is able to engage places her in ideal situations to not only target market, but also influence fans/followers into sales for participating brands. All things considered, the use of Nicole Chaplin as your brand influencer allows her to reach the demographic that no longer rely on print, radio or tv ads to make consumer based decisions, but have the discretionary funds to purchase your vehicle as this publication has outreach to over 15,000 people - putting her literally in their pockets at all times. ! ©2014 Why Blue Matters, LLC
  • 10. Influenced by Nicole When it comes to trainers, Nicole Chaplin starts with the soul then works back to the physical.”! "One of the most important things in life is to never give up and Nicole displays that in every class no matter the challenged. She successfully translates that high level of motivation in [Yes Mam]!”! ! ~Michael Alfaro, Co-Owner Reebok CrossFit 7.3k+ followers 4.5k+ followers 1.5k+ followers 1k+ subscribers ©2014 Why Blue Matters, LLC ! ~Wyclef Jean, Grammy Award Winning Recording Artist "There's a reason Nicole Chaplin, our featured model looks so comfortable handling the ropes: as a trainer she incorporates these various movements into her clients programs!" ! ! ~Oxygen Magazine "In addition to Nicole understanding the significance of having our bodies improve its mobility, power and stamina, she ties in the mental aspect of strength in our muscles. She is always smiling and its easy to see that she sincerely enjoys and loves to empower others with her actions and her words.”! ! ~Nathan Forster, Co-Owner Reebok CrossFit
  • 11. nicole chaplin WEBSITE: WWW.NICOLECHAPLIN.COM PRESS / BOOKING / GENERAL INQUIRIES: ty.phoenix@whybluematters.com | alr@whybluematters.com 413.231.8144 | 646.570.0710 ©2014 Why Blue Matters, LLC