Crowdsourcing vs expertsourcing

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Crowdsourcing vs expertsourcing

  1. 1. let the market work for you Crowdsourcing vs Expertsourcing Data Driven Decisions By Experts Niel Robertson, CEO, Trada nielr@trada.com, @nielr1
  2. 2. We All Know What Crowdsourcing Is copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  3. 3. But What is Expertsourcing? copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  4. 4. The Nature of Expert Problems •  Requires specialization in a field (the amateur can’t add much value here) •  Requires data and analysis •  Intuition from past experience can lead to better results •  Multiple experiences (perspectives) can be powerful •  Multiple approaches can be powerful copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  5. 5. Case Example - uTest copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  6. 6. Case Example - Trada copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  7. 7. What Makes an Expert? •  They use data Experts are trained to make decisions with data •  They use tools Experts know how to become efficient copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  8. 8. Process-Centric •  Expertsourced crowds are process-centric work environments •  Data-driven decisions are iterative copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  9. 9. Pay for Performance Expertise •  The benefit of Expertsourcing is paying for expertise by the drink •  Pay  per  bug,  test  case,  etc.   •  Pay  per  click,  conversion   copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  10. 10. Curation: Ratings and Profiles copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  11. 11. Getting the Most From Your Experts •  You need to give them context –  Communicate with them –  Define goals quantitatively •  You need to give them feedback –  Give them information/data –  Help the crowd learn from each other •  You need to give them love –  Treat them as co-workers, not as task masters –  Care about their success/their success is your success copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
  12. 12. Find out More crowdsortium.org, @crowdsortium Niel  Robertson   President  and  CEO,  303-­‐588-­‐8543.   Email  me  at  nielr@trada.com   @nielr1   www.trada.com   copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.

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