2. You have taken the first step in creating your personal
brand
This e-workshop will guide you to:
• Develop your unique personal brand,
• Understand yourself better
• Reveal what makes you unique and
• Determine where you want this uniqueness to shine.
Often in life we come to a point where we need to adapt to a different
environment or stage in our lives. This can be butterflies-in-your-
stomach, jumping-up-and-down exciting, but also pant-trembling, palm-
sweating scary. The first lesson to learn here is: REMEMBER TO
BREATHE!
It doesn’t matter where you are at the moment. Whether it is entering
the finally-free world of university or the big, important world of work,
personal branding can help you to discover who you are, what makes
you stand out and what you want to be remembered for.
“The way to gain a good reputation is to endeavour to be
what you desire to appear.” – Socrates
3. Orientate yourself
How do I work through this
workshop?
What is in it for me?
What will I learn?
What do I need?
4. How do I work
through this You can work through this workshop in different
workshop? ways:
• You can tackle specific exercises that focus on a
specific area/skill you would like to develop.
• You can do various exercises that address
different areas/skills you would like to develop.
• You can work through the course in a systematic
way
The sections and exercises add up to a complete workshop that can
help you to develop your personal brand and use it in your job search.
Make sure to complete the different quizzes during the course to track
your progress.
At the start of each section you will find a self-assessment
questionnaire. Use the questionnaires to help you to establish which
skills you still need to develop.
5. What’s in
it for me? In charge of
environment
Be memorable
Roadmap to
Stand out from Benefits success
the crowd
Add value to your
life and the lives of
Greater self-awareness
others
6. What will I
learn? Workshop Overview
SECTION A: PERSONAL BRANDING DEFINITION SECTION C:PORTFOLIOS
Personal branding: Something you can eat? Portfolios
Unit 1: How much do I know about personal branding? Unit 1: Google: Your new business card
(Self-assessment) Unit 2: LinkedIn: Facebook with a tie
Unit 2: Defining personal branding Unit 3: Facebook: Hired or fired?
Unit 3: Start your personal branding journey Unit 4: Twitter: An on-line cocktail party
Unit 4: Relationships and personal branding Unit 5: Traditional Portfolio’s: When Social Media just
Unit 5: Further Reading doesn’t cut it
Unit 6: Did I meet the objectives? (Self-assessment)
SECTION B: PERSONAL BRANDING SECTION D: NEXT STEPS
Personal Branding 101 – It’s more than just your name Putting your personal brand to work
Unit 1: Revamping your personal brand (Self-assessment) Unit 1: Letter to a Jobless Graduate (Self-assessment)
Unit 2: Revealing your true colours: Establishing an Unit 2: This is me: Using your personal brand in your job
authentic brand search
Unit 3: Finding the hedgehog inside yourself: Positioning Unit 3: Pick me: Job search and selection tips
your personal brand Unit 4: Connect with the world of work: The Internet and
Unit 4: Finding your passion your job search
Unit 5: Are you interested? Enhancing your interpersonal Unit 5: Old habit die hard: Start new career habits today
effectiveness Unit 6: Exploring the world of work (Self-assessment)
Unit 6: Adding contacts: The Art of networking
Unit 8: Did I meet the objectives? (Self-assessment)
7. What will “Every day do something that
I need? will inch you closer to a better
tomorrow.” - Doug Firebaugh
Before you start you will need:
Ring binder
Keep all your activities and notes in your
And/or file. This will make compiling your
portfolio easier.
Electronic Folder
Failure to do so may result in
loss of hair and extremely short
nails
8. That’s it for the admin…
Now you can take the first steps in creating your
personal brand
The next step:
Click on the Brand-O-Meter quiz to assess where you are in
creating your personal brand
