I draw upon three decades to create and deliver inspiring Keynote Speeches, packed with relevant and actionable insights and strategies. I am also a Conference and Awards Show Host, Moderator, and Workshop Creator and Facilitator.

1. TONY
CHAPMANKeynote Speaker • Moderator • Host • Media Personality
Tony Chapman is one of the youngest individuals to be inducted into the Marketing Hall
of Legends, a testament to a career where he spent three decades founding and building
two internationally renowned advertising agencies and a research firm.
Five years ago he divested all of his assets to freely speak his mind at conferences and
on national television and radio. In the past three years, Tony has delivered inspirational
talks to audiences in China, Spain, Brazil, Poland, Mexico and throughout North America.
Four television documentaries, including ones produced in Australia and England, feature
his philosophy on marketing and sales. You might also recognize Tony from when he was
a Judge on Food Network’s Recipe to Riches, the Host of Nissan Innovation Challenge,
or his ‘Cause and Effect’ segments that run weekly across Bell Media.
Watch Tony’s Speaking reel, or read Client testimonials.
His website is TonyChapmanReactions.com and he posts on LinkedIn.
YouTube
Channel

2. STOPTELLINGYOURSTORY,
BECOMEPARTOFMINE
“Cutting edge insights and strategic advice,
great energy. Tony Chapman knocks it out of the park.”
—Tim Hudak. CEO OREA
Tony Chapman’s customized Keynote, Stop Telling
Your Story – Become Part of Mine, will inspire and
motivate your audience with his cutting-edge insights,
ideas and passion. In this ‘Age of Noise’ when so
many brands, businesses and people are starved for
attention, Tony shows you how you can engage and
persuade the ‘Head, Heart and Hands’ of the people who
matter most to you. How they think, feel and behave.
To do so, he takes your audience on an adventure
to uncover and then master Storytelling, the most
proven and potent platform for earning the attention
of an audience, but then adds a remarkable and
game-changing twist.
He shows why the people who matter most to you
are the Heroes of the story, and that each is on a
personal quest to fulfil their needs; to achieve
Safety and Security, to realize Love and Belonging,
to Find Purpose and for the very fortunate to
achieve Self-Actualization.
Tony then draws upon market proven case studies to
show how you can earn their attention, establish a
meaningful role in their quest, shift the conversation
and consideration from what you offer to enabling their
life and livelihood. The ‘why’ you matter.
Speaking Reel
Shift the conversation from Transactions to
Transformation. From what you offer to how it can
transform your customer’s life and livelihood.

3. CONFERENCEHOSTAttention is the oxygen of any conference. Attention breathes the
opportunity to inspire, motivate, educate, celebrate and collaborate
with your audience.
The challenge in this ‘Age of Noise’ is that there is too much and too
many competing for a finite amount of time. We are asking humans
to drink from a firehose, and too much content is spilled on the floor.
Even in a conference setting, where the audience is captive, they are
becoming more conditioned to filter out versus take in, and to rely on
their screens to maintain contact with the outside world.
As your Conference Host or Narrator, Tony can play a pivotal role in
ensuring that your key messages are being heard and absorbed.
He is there to ‘set the table’ with a Customized Opening Keynote
and to reinforce the key themes of your conference.
Tony draws upon his three decades of experience as a communications
expert and his past five years as a contributor and host on National
Television and Radio, to be your ‘third party’ expert and validator
who can ask your plenary speakers, after their talk, the questions
they want to answer. The goal is to ‘spike’ their key messages, in
an interactive and engaging session, while continuing to weave the
central theme and creative promise.
“Tony brought great strategic vision to our Inaugural
Marketing Conference and had a strong role in content
creation and curation. He maintained an inspiring level
of energy & focus as he hosted our entire day.”
—Gerry MacKrell, SVP Sales Corus
Tony Chapman asks the questions your Speakers want to answer.

4. Tony is a sought after Moderator due to his
preparation on the subject matter, his opening
remarks where he sets the goal and audience
takeaway, his style where he favours asking
individual over group questions, and his wrap up
where he synthesizes the key learnings.
He can moderate a panel of your Senior
Leaders, Outside Experts Thought Leaders or
a session on Disruptors.
MODERATOR
“Inspiring. Provocative.
Entertaining. Tony was an
amazing opening keynote
and an equally fantastic
panel moderator. Book him
now, we promise you won’t
be disappointed.”
—Satinder Chera, President, CCSA,
Anne Kothawala, President, NACDA
Moderator Reel

5. WORKSHOPCREATOR&
FACILITATOR
Tony has created three interactive workshops
to provide your audience with hands-on
experience in how to shift the conversation
from what you do to why it matters.
Disruptor Workshop
In Disruptors your audience is divided into teams. Each team is assigned a Business to
Consumer or Business to Business product or service that disrupted the marketplace
and achieved profitable share gain. They must then apply the principles learned in the
opening keynote – Hero, Calling, Quest, Enabler, Desired Outcome and create a story to
show how they realized their success.
Head, Heart and Hands – Why Perception is Reality
Half of the teams create a concept board to illustrate how they feel they are currently
perceived by clients, while the other half create a board on how they are perceived. Boards
are then shared, followed by discussions based on the filter ‘Head, Heart and Hands’.
Who is your Yoda?
In this workshop, each person identifies someone in their life who played a transformative
role in helping them find and pursue their path in life. We call upon some to share their
stories followed by a discussion on the attributes of people who play a transformative role.

6. “Thanks so so much guys for
the amazing hosting job last
night. You guys were great
together.”
—Mary Maddever, SVP, Brunico
“You won’t find a bigger
brain or a better presenter.
The audience loves him.”
—Richard White, Vice President,
Business and Channel Development,
Global Wealth Scotiabank
AWARDS
SHOWHOSTStriking the right balance between
entertainment and acknowledgement, pace
and presentation, Tony can host or co-host
your Awards Show.

7. TESTIMONIALS“Tony is energetic and informative. He engages both
the panel and the audience by asking big questions
that bring out fresh insights andprovokes great
discussion..”
—Sandra Sanderson,
Vice President of Marketing, Walmart
“Tony is a true visionary – inspiring and well-briefed
on everything from world affairs to marketing and
media. His ability to synthesize multiple inputs
and eloquently communicate a cogent argument is
striking.”
—Robert Montgomery,
CEO of First Maximillian Associates Inc.
“Tony’s presentation was full of passion and inspiring.
Had to take a deep breath when it was over, just an
amazing guy”
—Michael Graydon, CEO FCPC
“That was a great session with @TonyChapman. An
incredible speaker, with an inspirational message.”
—Andrew Marchall
“What a fantastic presentation by @TonyChapman.
Truly eye opening. Focus on them, not us
#OREALiTY18”
—Wasim Jarrah
“Tony’s ‘Tell a Story, Sell a Brand’ message was
artfully tweaked with relevant context that captured
and engaged our Dealer Audience. His approach
to communication is both unfiltered and precise,
inspiring our audience with new insights and ideas to
build their business.”
—Alan Blinoff, National Sales and Marking Manager.
Canadian Kawasaki Motors Inc.