3. Who is your audience?
Young Men 13 - mid 20s Skateboarding! Middle Class
Determine Your Target Audience
•Key demographics: age, sex, interests, income
•Social media usage: slow or fast to adapt to new technology?
5. Consider Products
Cyan Infinity Snake Men’s Tee $32
What items will your
Ecommerce store sell and promote?
6. Consider WHERE Your Audience is Socializing
What social media is your target audience already
using? Where do you predict them to go next?
7. SOCIAL HIP & TRENDY
GENERATION CLOTHING
SMART PHONES SHOW OFF
VIDEOS OF SKATE
TRICKS
TECH SAVVY LESS
‘PROFESSIONAL’
8. Choose & Install Sharing Plugins
• Tons of sharing options available
• Go to WordPress.org for full list of plugins
• Go to developers.Facebook.com for list of
Facebook website integration codes
What look & feel do you
want from your social plugins?
9.
10.
11.
12. Take Aways:
1. Know Your Audience
•Who are they?
•Where are they?
•What devices do they use?
2. Choose the Right Social
Networks
3. Choose the Right Plugin(s)
4. Apply Strategically…and
look forward!