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Display Ads and You:
How to Tune Up Your Display
Marketing
Cole Watts
TheeDesign
Follow Me: @Cole_Watts | @TheeDesign
3 Things You’re Doing Wrong with Your
Display Ads
1. Not taking Advantage of Bid Adjustments
2. Wasting Money on Non-Quali...
What is Display Advertising?
Follow Me: @Cole_Watts | @TheeDesign
Benefits of it Over Search?
• Allows You to Create a Captivating Ad Using
Images and Video
• Allows You To Precisely Targe...
It’s Similar to Search
• Time
• Scheduling
• Budget
• Targeting
• Languages
• Location
Follow Me: @Cole_Watts | @TheeDesign
People Are Still Getting it Wrong
Follow Me: @Cole_Watts | @TheeDesign
1. Use Keywords, Interests, Demos, &
Topics
Follow Me: @Cole_Watts | @TheeDesign
Understanding Keywords, Interests,
Topics, & Demographics
• Keywords
– Keywords that are used Base on Your search.
• Inter...
Bid Adjustments
Follow Me: @Cole_Watts | @TheeDesign
FREE TIP: Google Display Manager
Follow Me: @Cole_Watts | @TheeDesign
2. Trim Your Audience
Follow Me: @Cole_Watts | @TheeDesign
Understanding How to Eliminate
Fraudulent Clicks
Placements
- Actual Listings of Where Your website Is
Exclusions
- Catego...
Manage Your Reports
Follow Me: @Cole_Watts | @TheeDesign
FREE TIP: Remove Porn, Pills, Poker,
and Apps
Follow Me: @Cole_Watts | @TheeDesign
3. Remarketing
Follow Me: @Cole_Watts | @TheeDesign
Understanding Remarketing
- Visitors Who Visited a Page
- Visitors Who Did Not Visit Another Page
- Visitors Who Did Visit...
Customize Your Remarketing
Follow Me: @Cole_Watts | @TheeDesign
FREE TIP: WhoisRetargeting.Me
Follow Me: @Cole_Watts | @TheeDesign
Recap
1. Use Keywords, Interests, and Targets
1. Use Bid Adjustments
2. Trim Your Audience
1. Eliminate Wasteful Spending
...
About Me
Find me Online?
• www.ColeWatts.com
• www.TheeDesign.com
• www.RallyTheTriangle.com
• www.TeamMovenberRDU.com
• w...
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2014 07 display advertising (ppc) presentation by cole w.

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What is Display Advertising and how can one use it to it's advantage?
Find out in this presentation by Cole Watts

Published in: Marketing
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2014 07 display advertising (ppc) presentation by cole w.

  1. 1. Display Ads and You: How to Tune Up Your Display Marketing Cole Watts TheeDesign Follow Me: @Cole_Watts | @TheeDesign
  2. 2. 3 Things You’re Doing Wrong with Your Display Ads 1. Not taking Advantage of Bid Adjustments 2. Wasting Money on Non-Qualified Customers 3. Remarketing to Everyone Follow Me: @Cole_Watts | @TheeDesign
  3. 3. What is Display Advertising? Follow Me: @Cole_Watts | @TheeDesign
  4. 4. Benefits of it Over Search? • Allows You to Create a Captivating Ad Using Images and Video • Allows You To Precisely Target People • Allows You to Reengage with People Who Have Previously Visited Your Website Follow Me: @Cole_Watts | @TheeDesign
  5. 5. It’s Similar to Search • Time • Scheduling • Budget • Targeting • Languages • Location Follow Me: @Cole_Watts | @TheeDesign
  6. 6. People Are Still Getting it Wrong Follow Me: @Cole_Watts | @TheeDesign
  7. 7. 1. Use Keywords, Interests, Demos, & Topics Follow Me: @Cole_Watts | @TheeDesign
  8. 8. Understanding Keywords, Interests, Topics, & Demographics • Keywords – Keywords that are used Base on Your search. • Interests – Ad Correlates with User Behavior • Topics – Ads Based on Content of Page • Demographics – Age, Sex, and Parental Status Follow Me: @Cole_Watts | @TheeDesign
  9. 9. Bid Adjustments Follow Me: @Cole_Watts | @TheeDesign
  10. 10. FREE TIP: Google Display Manager Follow Me: @Cole_Watts | @TheeDesign
  11. 11. 2. Trim Your Audience Follow Me: @Cole_Watts | @TheeDesign
  12. 12. Understanding How to Eliminate Fraudulent Clicks Placements - Actual Listings of Where Your website Is Exclusions - Categories of Where Your Exclusions Are Follow Me: @Cole_Watts | @TheeDesign
  13. 13. Manage Your Reports Follow Me: @Cole_Watts | @TheeDesign
  14. 14. FREE TIP: Remove Porn, Pills, Poker, and Apps Follow Me: @Cole_Watts | @TheeDesign
  15. 15. 3. Remarketing Follow Me: @Cole_Watts | @TheeDesign
  16. 16. Understanding Remarketing - Visitors Who Visited a Page - Visitors Who Did Not Visit Another Page - Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates Follow Me: @Cole_Watts | @TheeDesign
  17. 17. Customize Your Remarketing Follow Me: @Cole_Watts | @TheeDesign
  18. 18. FREE TIP: WhoisRetargeting.Me Follow Me: @Cole_Watts | @TheeDesign
  19. 19. Recap 1. Use Keywords, Interests, and Targets 1. Use Bid Adjustments 2. Trim Your Audience 1. Eliminate Wasteful Spending 3. Customize Your Remarketing 1. Use Remarketing to Your Advantage Follow Me: @Cole_Watts | @TheeDesign
  20. 20. About Me Find me Online? • www.ColeWatts.com • www.TheeDesign.com • www.RallyTheTriangle.com • www.TeamMovenberRDU.com • www.TriangleInteractive.org • www.FoodBank24.org Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie. Follow these smart kids on LinkedIn! Follow Me: @Cole_Watts | @TheeDesign

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