PUBLIC RELATIONS
&
SEO…
What’s the Connection in
today’s Hyper-Driven World?
By Michael A. Morris & Cole Watts

TheeDesign...
Key Personnel

Michael A. Morris

Cole Watts

By Michael A. Morris & Cole Watts

TheeDesign.com | @TheeDesign | facebook.c...
What is Public Relations
Today?
As a Public Relations Specialist we’re all
creating positive content for all of our client...
What is SEO?
Search Engine Optimization (SEO) is the
practice of managing the rate of visibility for
a client in the SERPS...
CONTENT IS KING

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
THE WEBSITE IS YOUR
FIRST IMPRESSION
• BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES
FROM THE BRAND AND THE BRAND CAN ...
HOW DO YOU HEAR
ABOUT A COMPANY?

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
BUT AT THE END OF THE
DAY…
• KEYWORDS IN TEXT
• BACK LINKS
• ANCHOR TEXT
• ONSITE S.E.O.

TheeDesign.com | @TheeDesign | f...
WHAT DOES YOUR WEBSITE
LOOK LIKE?

HTTP://WWW.BROWSEO.NET/

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
PEOPLE ARE GETTING
SMARTER
• YOU CAN NO LONGER JUST BUY LINKS
AND SUBMIT DIRECTORIES TO GET YOUR
WEBSITE TO RANK

TheeDesi...
PENGUIN/PANDA/HUMMINGBIRD

ALGORITHMS HAVE MADE CONTENT QUALITY MORE
SEO-RICH

TheeDesign.com | @TheeDesign | facebook.com...
SOCIAL MEDIA

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
TECHNOLOGY IS CHANGING.
-

WHAT IS THE FUNCTIONALITY OF A WEBSITE?

-

IS YOUR WEBSITE MULTI-DEVICE FRIENDLY?

-

IS THE C...
LINKS MATTER

HTTP://WWW.OPENSITEEXPLORER.COM/

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
YOUR P.R. HAS TO HAVE AN
SEO STRATEGY

…AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY

TheeDesign.com | @TheeDesign | facebook...
WHAT IS YOUR GOAL(S)?
• WHERE ARE YOUR CUSTOMERS?
• WHAT DO YOUR CUSTOMERS LIKE?
• WHAT PAGES DO YOU WANT PEOPLE
TO GO TO ...
QUESTIONS?

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
Upcoming SlideShare
Loading in …5
×

SEO & Public Relations - Presentation for Raleigh Public Relations Society

945 views

Published on

SEO & Public Relations...what's the connection in today's hyper-driven world?
TheeDesign's Cole Watts and Michael Moore discuss.

Published in: Marketing, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
945
On SlideShare
0
From Embeds
0
Number of Embeds
82
Actions
Shares
0
Downloads
42
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

SEO & Public Relations - Presentation for Raleigh Public Relations Society

  1. 1. PUBLIC RELATIONS & SEO… What’s the Connection in today’s Hyper-Driven World? By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  2. 2. Key Personnel Michael A. Morris Cole Watts By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  3. 3. What is Public Relations Today? As a Public Relations Specialist we’re all creating positive content for all of our clients. • • • • • • • News room Social Media Blog Posts Press Releases TV spots Radio Videos TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  4. 4. What is SEO? Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS. • Local Citations • Social Media • Keyword Rich Content • Link Building TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  5. 5. CONTENT IS KING TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  6. 6. THE WEBSITE IS YOUR FIRST IMPRESSION • BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE. IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  7. 7. HOW DO YOU HEAR ABOUT A COMPANY? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  8. 8. BUT AT THE END OF THE DAY… • KEYWORDS IN TEXT • BACK LINKS • ANCHOR TEXT • ONSITE S.E.O. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  9. 9. WHAT DOES YOUR WEBSITE LOOK LIKE? HTTP://WWW.BROWSEO.NET/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  10. 10. PEOPLE ARE GETTING SMARTER • YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  11. 11. PENGUIN/PANDA/HUMMINGBIRD ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  12. 12. SOCIAL MEDIA TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  13. 13. TECHNOLOGY IS CHANGING. - WHAT IS THE FUNCTIONALITY OF A WEBSITE? - IS YOUR WEBSITE MULTI-DEVICE FRIENDLY? - IS THE CONTENT CLEAR AND CONCISE? - IF THE CONTENT RELEVANT? - ARE YOU ON A SOCIAL MEDIA CHANNEL? - WHO IS LINKING TO YOU? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  14. 14. LINKS MATTER HTTP://WWW.OPENSITEEXPLORER.COM/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  15. 15. YOUR P.R. HAS TO HAVE AN SEO STRATEGY …AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  16. 16. WHAT IS YOUR GOAL(S)? • WHERE ARE YOUR CUSTOMERS? • WHAT DO YOUR CUSTOMERS LIKE? • WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE? • WHERE ARE YOUR KEYWORDS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  17. 17. QUESTIONS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

×