Best Practices for Integrating Social Media into Your WordPress Site
Case StudyRIVAL SKATEBOARDINGRIVALSKATETEAM.COM
Who is your audience? Young Men 13 - mid 20s Skateboarding! Middle ClassDetermine Your Target Audience•Key demographics: age, sex, interests, income•Social media usage: slow or fast to adapt to new technology?
Consider MessagingWhat will yourblog talk about and share?
Consider Products Cyan Infinity Snake Men’s Tee $32What items will yourEcommerce store sell and promote?
Consider WHERE Your Audience is SocializingWhat social media is your target audience alreadyusing? Where do you predict them to go next?
SOCIAL HIP & TRENDYGENERATION CLOTHING SMART PHONES SHOW OFF VIDEOS OF SKATE TRICKSTECH SAVVY LESS ‘PROFESSIONAL’
Choose & Install Sharing Plugins • Tons of sharing options available • Go to WordPress.org for full list of plugins • Go to developers.Facebook.com for list of Facebook website integration codes What look & feel do you want from your social plugins?
Take Aways:1. Know Your Audience•Who are they?•Where are they?•What devices do they use?2. Choose the Right SocialNetworks3. Choose the Right Plugin(s)4. Apply Strategically…andlook forward!
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