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Digital graphics pro forma updated - Latest Development

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  • 1. Digital Graphics Abygail Jones
  • 2. File Formats
  • 3. Raster Graphics • These are made up of bitmaps • A bitmap is a picture element, it is made up of pixels, a bit (each pixel) contains colour information for the image. • Re-sizing a bitmap would cause distortion and jagged edges. • http://desktoppub.about.com/od/glossary/g/ bitmap.htm
  • 4. Vector Graphics • • • • These are not made up of pixels Instead they use paths with a start and end point This can be a line, square, triangle or a curvy shape. Can be used to create simple drawings or complex diagrams • They can be scaled to a different size and not loose image quality • http://www.techterms.com/definition/vectorgraphic
  • 5. JPEG Stands For Joint Photographic Experts Group Used For JPEG is used for photographs and web formats Advantage Most images are saved as JPEG and can be used in various places such as the social networking site, Facebook Can be opened in any image format Disadvantage Every time a JPEG file is edited, compressed or recompressed it loses quality. Does not support layers
  • 6. TIFF Stands For Used For Tagged Image File Format Saving images and desktop publishing, it’s popular with graphic designers for this reason Advantage Doesn’t loose any quality when compressed in folders on the desktop. Can save multi-page documents to a single TIFF file Disadvantage Can take up a lot of storage space, one single TIFF file can hold up to 100 megabytes. Too large to send via email
  • 7. PSD Stands For Photoshop Documents Used For Editing and manipulating images to look better or add information – usually for front covers of magazines or pictures in magazines altogether. Advantage Saves the layers, page formatting information etc. Supports transparency Doesn’t take up much storage space Saves a lot of information in one file Disadvantage Compression causes the quality of the PSD file to reduce Can be difficult to email and transfer Other programmes might not be able to understand or import a PSD file
  • 8. AI Stands For Used For Adobe Illustrator Art Creating logos for companies Advantage These can be changed in size and are not affected due to the Vectors having no loss in definition when changed Easy to send or transfer Disadvantage Thin lines may disappear if the picture if the size is reduced too much Everything is drawn – need drawing talent Small errors in the drawing may become visible if enhanced too much
  • 9. 3DS Stands For 3D Studio Used For 3D modelling of a building, structure, an animation and rendering – the creation of 3D characters, an environment – used in games or moving images like films or in TV. Advantage Used for gaming, TV, movies and is therefore easily transferable given the right software requirements. Disadvantage Has to have a certain format for usage on computers or software programs other than the one the company has used
  • 10. Digital Graphics Images
  • 11. Shape Task
  • 12. Evaluation What did you like about your image? I like that I managed to still make it look like an elephant and it was quite easy to control. I like that it was created quickly and still managed to look quite good. What would you improve if you did it again? I’d spend a bit more time on the tusks and the smaller areas because that’s where I struggled and the quality of the final product was quite poor.
  • 13. Rotoscope
  • 14. Evaluation What did you like about your image? I liked the way the picture came out, I think for my first time rotoscoping I did a pretty good job. I like the way the shading on his face went and the shading on his eyes I like how the colours contrast, the light pastel colour for his face and the darker, pale colours for his clothes and the dark almost green colour for the shadow on his face I like how I’ve managed to do the eyebrows and the eye shading to match his facial expression in the original picture What would you improve if you did it again? I would try harder with the clothing and the background because the quality is poor I’d improve where the shadows are on his face, some of them are quite sharp and could be improved. I’d improve the colours of his lips and the shape of his lips, they stand out too much and they look a bit odd.
  • 15. Text Based
  • 16. Evaluation What did you like about your image? I like the image I chose to put behind the words that links to the TV show I chose to use the quote from I like the quote I chose, it was easy to quickly think of an image to go behind it What would you improve if you did it again? Maybe use different images behind each word to make it look different and unique and not all the same Use a black background so that the writing stands out and the image behind the words is clear
  • 17. Logo Creation
  • 18. Evaluation What did you like about your image? I like the effects and the fact that’s it’s eye catching and unique I liked that I was able to use the text based technique I’d recently learnt to make the writing in the image stand out I like the background I used What would you improve if you did it again? I would be more creative when thinking of ways to make my logo more exciting and memorable Just generally make it look better – it’s obvious that this was my first attempt at something like this Make it look more professional
  • 19. T-Shirt Designs
  • 20. Mood board of designs you like
  • 21. Picture Ideas Redbubble T-Shirt Ideas Could be seen as comical/emotional (sad) (First Idea) Picture of Marceline playing her axe in front of fries – fries being the background image. Her father eating fries in the background/behind the fries (Second Idea) The 11 Doctor’s from Doctor Who with one famous quote and picture reference Font: Harrington - One - Two - Three etc The Quote: “ ” Music notes background
  • 22. Seen as comical – show Marceline’s, father’s surprise Mood Board The font: See the emotion in Marceline = Sad
  • 23. Proposal Dimensions 2400 by 3200 Pixels Export Format PNG Advantages; Compatible with Redbubble, can save transparency and lowered opacity Disadvantages; Large file size, slow to upload Content My t-shirt is based off of the children’s television show: Adventure Time with Finn and Jake. The t-shirt features the vampire character, Marceline, playing her axe bass in front of a picture of cartoon fries that have been enhanced in terms of size, her father is beside the fries as a freeze-frame photo of the moment where he’s caught eating Marceline’s fries, he is also faded in to the background so it creates the effect that Marceline is thinking about them whilst singing, she has more colour than the two images to show which image is real and which image is in her head. Also the quote, “Daddy, why did you eat my fries?” is above her fathers head. There is also the whole background of the shirt which is white music notes on a black image and therefore preferably, I’d like the t-shirt to be sold in the colour black only.
  • 24. Proposal Audience My target audience will be aimed at ages of 12+ because most of the fandom for Adventure Time is from around that age as it’s a children’s television show which also means they will understand the reference, but the show is still widely respected by a number of ages – some a lot older than my target audience who will also want to buy the t-shirt. I think this shirt design will appeal more to females because they idolise Marceline who is also a favourite character for many females who watch the show, though I don’t really think this t-shirt is gender specific. Deadline 11/10/13 Schedule Monday Tuesday • Start putting the images • Create my digital flat on to Photoshop. plan - make sure it’s • Edit the photos i.e. taking exactly as I want it to away the background on be. some ect. • Once my digital flat plan • Edit the photos to match is completed start the design on the digital collecting images to put flat plan. on to photoshop. Wednesday • • • • • Finish the editing of the photos. Upload the finished product to Redbubble. Create the final design on the pro-forma. Get peer feedback. Do my own t-shirt evaluation
  • 25. Marceline’s quote from her song to let the customer know what the t-shirt is all about Digital Flat Plan A very emotional, sad, Marceline singing on her axe bass guitar Surprised expression when caught eating her fries
  • 26. Final Design
  • 27. Peer Evaluation What are the strengths of the final image? • Very good use of the pictures, funny and creative. The background complements the images. What could be developed if the image was repeated? If some other techniques are used such as rotoscoping
  • 28. T-Shirt Evaluation
  • 29. Does your final product reflect your original intentions? • • My final product is very different to my digital flat plan and planning, this is because due to implications, I had to re-create my final image - I originally wanted Marceline in front of some faded out fries and her father caught in the act of eating them with a music note background and the quote, “Daddy, why did you eat my fries?” My final product however has changed quite drastically, there is no longer any fries or Marceline’s father added in to the image, it’s Marceline edited in to a circle, I used skills that I have learnt during the course to edit Marceline before piecing together the final image – I personally think that it looks a lot better than my original design and to back that up, I’ve actually made a sale whereas with my other design, I made none.
  • 30. Is your product suitable for your audience? • My product is definitely suitable for my audience, there is no foul language, no sexual references or explicit images and it’s not racist or sexist. • It appeals to its target audience because it references the show and it’s unique and different to the other designs on RedBubble. As long as the consumer watches the show the shirt will make sense and appeal to them. I think it will also appeal to audiences above the age of 12 (target audience age) because the fandom for Adventure Time is huge and not just children or teens watch it, adults do too and again as long as they watch the show they will understand design and will know who the people are. Although this design is different to my other final result, I’m positive that fans of the show will admire this design rather than the previous one.
  • 31. What do you like/dislike about the techniques you have used? • I’m a little conflicted about using the lasso tool, it’s effective at clearing a background quickly but it’s rather difficult and frustrating when it comes to the tricky parts like hair or fingers. • I liked using the Cut out filter in the filter gallery, it enabled me to get that strange tone and texture that is my end result of the characters – playing around with the settings really helped me achieve this. • Using the ellipse tool was interesting – creating a clipping mask enabled me to get my final edit of Marceline inside a circle and highlight the main colour with a ring around the outside of the circle – it was quick and easy to do and had a really good end effect.
  • 32. What do you like/dislike about how your final product looks? • • • • • • • • • I like how simple the whole image is, but it still looks good on the t-shirt I dislike how Marceline’s Right hand and arm kind of fade in to the guitar, in the future I’ll try to focus on things like that I like the colour that Marceline has come out, the purple is pretty eye catching yet dark I dislike how the colour of her hands are not the same colour as her face, if I could go back and re-do one thing in this image, it would be that I like how, although primarily featureless the whole photo is almost full of emotions I dislike how apart from her teeth, there is another bit of white where her tongue was highlighted I like how the image has a different story every time you look at it – I like how the viewer has to interpret what the image means without actually knowing the truth I like how her mouth kind of makes it look like she has a moustache I also dislike how Marceline’s knee is not the same colour as her face
  • 33. Why did you include the content you used? • I used the picture of Marceline playing her axe bass to make it look like she’s singing and she’s very emotional about it. • I used the cutout filter to get this featureless effect that is almost the main focus of the image • I used a very dark purple to make the picture look calm yet intriguing • I used the ellipse tool to make it seem like the spotlight is on Marceline – like she is the only one that is singing • I used a calmer, lighter purple on the outer circle to draw the viewers attention straight to Marceline instead of the rest of the design. • I used a black background to make Marceline stand out
  • 34. What style have you employed in your products? • I originally set out to re-create the scene where Marceline is singing about the fries her father ate in the past (one of my favourite episodes) but through further inspection I decided that I preferred Marceline just by herself – I also made another design that is similar to this one except Finn and Jake are also in separate bubbles below her. • Looking back at my mood board, I think my original intention was to make something unique and interesting and I think that I’ve definitely achieved that goal.
  • 35. What were the strengths and weaknesses of the pre-production and planning • The planning made the process a lot quicker than it would have been if I was to think of an idea and try and remember it – the ability to look back and see how I could change something if it went wrong – which I did. • It helped so that if I made mistakes, there was always a backup/contingency plan or idea that I could use instead – although I saw the opportunity when I created the Marceline to make it a lone figure and it worked well. • The research helped me come up with a unique design that hadn’t been used before and also gave me inspiration for my own design. • An example of a design that helped inspire my own would be the t-shirt design on Redbubble of Marceline’s axe bass with the quotes inside of it or just other designs of Marceline where she is featureless, a few key character development areas that stood out were highlighted.
  • 36. The images are clear The background looks stretched and some of the music notes get cut off instead of look complete I would try and get a larger background that wouldn’t look stretched or fix this background and make it smaller so no music notes are cut off Some of the text is hard to read due to the white music notes The writing is easy to read and understand The two images are faded just enough to make it look like it’s in the background and not a real image I’ve used the lasso tool well so that none of the previous background is visible I would play about with the writing colour to make it stand out more and not become hard to read
  • 37. The way I have positioned the Doctor’s goes with the timeline of the show, Tennant (10) furthest away, Smith (11) closer to the front and Capaldi (12) at the very front. I’ve changed the opacity on everything in the picture to have the desired effect that two of the Doctor’s no longer exist. I’ve made the old Doctor’s look towards the new one for added effect I used the lasso tool well, you can’t see any sign of a previous background for any picture I’ve added in and edited a Doctor Who logo to make it look a little more professional I’d add in all of the other I’d change the Doctor’s, not just two background, change it to: • A dalek Try Rotoscoping or • A different picture of adding in text/quotes • All of the Doctor’s as the the Earth background with Peter Capaldi • The TARDIS in the same place
  • 38. I haven’t gone around the axe bass very well – some parts of the neck are thicker than others and there is a definite cut in about half way down I like how the background makes Marceline stand out The image is clear and the character is still recognisable I really like how some things such as: Marceline’s bobbles, bite marks and mouth are still visible. Marceline’s arm seems merged as it’s the same colour as the guitar and the rest of her body The rest of my rotoscoping skills (apart from the neck of the bass) are to a pretty good standard I like how some of the guitars detail has stayed intact If I was to repeat the project, I would try a lot harder on my rotoscoping skills – after a while I just got frustrated and stopped putting in so much effort – obvious on the top of the head and the bass.
  • 39. Peer Feedback Shania Carter, fellow classmate: I really like the colour of the design and like the darkness of the image and how it portrays the tone for it. Marceline looks like she has a moustache at first glance but people who know the character will know this is not the case. The way you have rotoscoped some areas have caused some parts of the body to morph e.g. the arm and the guitar, the hair has also changed. The way you have rotoscoped areas like the hair on the top of her head and the guitar is a little poor standard. Me: I completely agree with some of the points that my peer has expressed, I also like the colour scheme that I have used on this image, I think it has a very good aesthetic quality when you take a long look at it, almost calming. I can also agree that Marceline’s mouth does look like a moustache at first glance but upon further inspection, it’s very clearly a mouth – I can very much relate to my peer when talking about the badly rotoscoped areas – in the future, I’ll make sure to take extra care and consideration when rotoscoping.