This deck provides a consolidated view of the latest twitter cards and how they can be leveraged for different marketing purposes. The deck highlights the following Twitter Card types: Summary, Summary with Large Image, Photo Card, Gallery Card, App Card, Player Card, Product Card as well as a brief overview of the new analytics options.

1. // twitter cards 101

2. // tom edwards
svp, digital strategy & innovation

3. // why twitter cards?
With Twitter Cards, you can attach rich
photos, videos and media experiences to
tweets.
This requires adding a few lines of HTML to
the web destination.
Users who tweet links to your content will
have a “Card” added to the tweet that’s
visible to their followers.
The primary benefit is to enhance the content
from a destination such as .com within the
twitter experience to increase the probability
of user action.
*Sources: Twitter Developer Resources

4. // summary card
default card
includes a title, description,
thumbnail, and twitter
account information
// twitter cards

5. // summary card
add meta tags to the .com
once the tags are live, we
must submit the card for
approval through the twitter
card validator
// twitter cards

6. // summary card
features a large, full-width
prominent image alongside a
tweet. designed to give a rich
photo experience, a click
drives referral to the .com
// twitter cards
summary card with large image

7. // photo card
the image is front and center in
the tweet.
clicking on the photo expands it
to a richer detailed view
// twitter cards

8. // gallery card
represents collections of photos
within a tweet. lets users know
there are more than just a single
image at the URL shared
// twitter cards

9. // app card
represents mobile applications on
Twitter and to drive installs. card
allows for name, description,
icon, and also to highlight
attributes such as rating and
price
// twitter cards

10. // app card
deep linking within a native
application is feasible within a
Twitter card. You can specify
“Open in ___ App” to drive a user
to a specific location in app
// twitter cards

11. // player card
new card type that delivers rich
media experiences within the
tweets through web, mobile web
and native applications
// twitter cards

12. // product card
represent product and retail items
on Twitter. Showcase products
via image, description, and
highlight two other key details
about the product
// twitter cards

13. // card validator
go to the card validator.
click on “Validate” & Apply
supply URL
If metatags are correct “submit
for approval”
// submitting for approval

14. // card analytics
your snapshot
change over time
card types
sources
links, influencers, devices
// analytics

15. // social cms
some social cms systems already
support varying levels and types
of twitter cards.
// cms integration