Facebook recently instituted some major changes to their platform that greatly affect marketers. To help you navigate this shift, I have created a white paper that will help substantially.
The overarching point you need to understand is that organic Facebook reach is being reduced dramatically and it will cost you to reach your own audience. Facebook is now less about brand-published content being the sole driver of engagement. You must pay to amplify your content and you must create multiple variations of your content based on targeting different segments of your audience.