2. PRESENTATION OVERVIEW
Understand the purpose of Content Marketing and it various forms
Identify a Content Marketing Strategy: SM channels and their use
Forecast a monthly Content Marketing production schedule & budget
Identify Content Marketing development resources
%
%
%
%
Identify Content Marketing plan of action%
3. CONTENT MARKETING PURPOSE
Content marketing
The process of creating valuable content i.e. (Info GFX, Whitepapers, Videos) for customers in
order to establish brand trust and thought leadership. The customer reciprocate the process by
rewarding you with the purchase of your product/service.
A #
4. VIDEOS
CONTENT MARKETING FORMATS
WEB
FLYERS
AUDIO
INFO
GFX
E-‐BOOKS
WHITE
PAPERS
PICTURES
CONTENT
FORMATS
BLOG
POST
5. CONTENT DERIVATIVE STRATEGY
The process of developing an original piece of content and repurposing that
content in different forms to be distributed across multiple social media channels
definition
benefits
Extends content life cycle Minimize design cost
Reach a larger audience Increase SEO Ranking
Enhance targeting efforts Enhance collaboration
opportunity
}
4
_
E
]
7. DIET
CONTENT MARKETING SUBJECTS
SLEEP
BEHAVIOR
PHYSICAL
ACTIVITIES
NEWS
INSPIRATION
DAY
IN
THE
LIFE
HANGOUT
APP
HOW
2
COMMERCIAL
FINANCING
MEDS/SUPPL
THERAPY
CONTENT
SUBJECTS
Ñ
8. SOCIAL MEDIA CHANNELS
G
The wordpress blog will act as the content nucleus. All created content will be posted to the blog first
and distributed amongst the other social media channels. The SM channels will have Links will
direct viewer back to the blog to receive the
Facebook will be used to feature long form
content and act as a secondary blog
Twitter will be used to post curated
content from similar websites, post
excerpts from blog post, post pictures and
video trailers
Google+ will mirror the content that is
featured on the Facebook. Google+ is a
great resources because it provides the
opportunity for content created to be
featured in Google search results.
Pinterest will be used to post pictures,
Promo web flyers, video trailers, web flyers
9. SOCIAL MEDIA CHANNELS
P
y
Linked in will be used to provide informational
content to Autism Industry professionals and
identify content contributors
Sound Cloud and Itunes will be used to
host and distribute podcast content
Youtube and Vimeo will be used to host
all full length video and trailers.
Reddit will be used to post helpful tips,
tricks, suggestions and Autism related
information
Flickr will be used to host all pictures that are
created for content marketing use. Flickr
provides free image hosting and allows you to
include meta data and headers to the
uploaded pictures that can be found by
Search engines
<
Slide share will be used to host the
white papers and digital takeaways that
are created
10. CONTENT CREATION SCHEDULE
CONENT DEVELOPMENT 10 Days
• Content Research
• Content Strategy Development
• Content format production / scripts
• Identify content contributors
CONTENT CREATION 10 Days
• 5 Days shoot (1) edit (4)
• 5 Days Derivative Content Development
F
CONENT DISTRIBUTION 10 Days
• SM Engagement
• Lead Development
• Target Hub Integration
• Collaborative Marketing
11. CONTENT CREATION SCHEDULE
MONDAY
• 1 Video Post
• 1 Blog Post
• 1 Inspirational Post
TUESDAY
• 1 Info GFX
• 1 Blog Post
• 1 Inspirational Post
WEDNESDAY
• Google Hangout
• 1 Blog Post
• 1 Inspirational Post
THURSDAY
• 1 Video Post
• 1 Blog Post
• 1 Inspirational Post
FRIDAY
• 1 White Paper
• 1 Blog Post
• 1 Inspirational Post
SATURDAY
• 1 Video Post
• 1 Blog Post
• 1 Inspirational Post
16 VIDEOS 4 INFOGFX 4 WHITEPAPERS 30 INSPIRATIONAL
POST
30 BLOG POST 4 GOOGLE
HANGOUTS
WEEKLY POST
MONTHLY CONTENT PRODUCTION
12. CONTENT PRODUCTION RESOURCES
• White Paper Templates
• Web Banners
• Web Flyer Templates
• Stock Images
• Illustrations
• Royalty Free Music
• Sound Effects
• Freelance Designers
13. Why is your child not sleeping?
IMPACTFUL
IMAGE
IMPACTFUL
HEADLINE
INFORMATION
PSYCH
INFLUENCE
CALL
TO
ACTION
BLOG CONTENT FORMAT
14. CONTENT MARKETING PLAN OF ACTION
• Choose content marketing formats
• Identify monthly content production budget
• Revise website marketing messages
• Purchase and customize word press blog
• Create custom SM channel profiles
• Conduct content development (See monthly plan)
• Conduct content creation (See monthly plan)
• Conduct content distribution (See monthly plan)
