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1. Since
2012
Designed and strategized by: Timothy Braswell
WHITE PAPER: COMPETITIVE COMMUNICATION

2. YOUR COMPANY NAME The COMPA Presentation
COMPA
What is Competitive
Communication? - External content that provides competitor insight for employees

3. YOUR COMPANY NAME The COMPA Presentation
COMPA
How are employees effected by the lack of Competitive
Communication?
LACK OF FORESIGHT UNDER PERFORMING
STRATEGIES
-Lack of competitive communication limits the effectiveness of employee performance
UNAWARE OF COMPETITOR
DEVELOPMENTS

4. YOUR COMPANY NAME The COMPA Presentation
COMPA
4 PILLARS OF COMMUNICATION OPERATIOHow would employees benefit from receiving
Competitive Communication?
Competitive communication give
employees the ability to implement
competitive content as a resource to
enhance performance :
SPARK INNOVATION DEVELOP STRATEGIES
-Maintain a competitive edge throughout organization
Competitive insight provide
employees with a in-depth
understanding of competitors in
order to spark creative solutions
Competitive content motivates
employees to enhance and refine
strategies to outperform
competitors
TAKE ACTION

5. YOUR COMPANY NAME The COMPA Presentation
COMPA
4 PILLARS OF COMMUNICATION OPERATIOWhat are the various type of Competitive
Communications? -Any external content that is curated from a industry related source that
mentions information about competitors
INDUSTRY REPORTS
SOCIAL MEDIA
CONSUMER REVIEWS
BLOG POST
VIDEO BLOGS
INDUSTRY FORUMS

6. YOUR COMPANY NAME The COMPA Presentation
COMPA
4 PILLARS OF COMMUNICATION OPERATIOHow do you curate content Competitive
Communications?
STEP 2
IDENTIFY RESOURCES
STEP 1
SEARCH FOR RELEVANT CONTENT
STEP 3
COLLECT CONTENT
-Curation requires the efforts of identifying, searching, and collecting

7. YOUR COMPANY NAME The COMPA Presentation
COMPA
4 PILLARS OF COMMUNICATION OPERATIOWhat are the curation options to develop
Competitive Communications?
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat.
Time
Consuming
MANUAL CURATION
Difficult to
segment
Difficult to
distribute
-Curation can be done both manually automatically

8. YOUR COMPANY NAME The COMPA Presentation
COMPA
4 PILLARS OF COMMUNICATION OPERATIOWhat are the curation options to develop
Competitive Communications?
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat.
Distribute to
multiple platforms
HyperTarget
content
Automate for
convenience
-Curation can be conducted both manually automatically
AUTOMATIC CURATION
Distribute to
multiple platforms