Finding market trends is an important process that helps to predict the future of a market and provides important research into the industry.

1. Finding Market
Trends
STEPS TO ENSURE YOUR COMPANY’S
FUTURE

2. What is a marketing trend?
An observed movement in sales, production, or other results that affect the market. Marketing
trends often precede making market predictions.

3. Why do we need marketing trends?
Marketing trends are useful in
understanding the future of a market based
on past patterns.
They can help determine future
investments for success.
Sometimes marketing trends show
consumer behavior in relation to particular
marketing strategies.

4. How to find marketing trends
1. Determine the market
2. Define a research strategy
3. Perform research
4. Analyze data
5. Find and evaluate trends

5. 1. Determine the market
Ask yourself what information you are
specifically looking for.
Establish clear guidelines regarding what
your market entails to clearly capture the
most relevant results.
Focus on aspects that will be most
important to your research.

6. 2. Define a research strategy
Decide what sources you will use for research.
Choose sources that you know will provide the
most and most useful information.
Certain online resources may be more helpful
for consumer or business information.
Determining your research strategy early on
will save time and money through the process.

7. 3. Perform research
Using your research strategy, gather data from your
resources.
If you still don’t have enough information, or would
like more personalized results, consider performing
surveys or focus groups.
Carefully compile all of your data.

8. 4. Analyze data
Go through all of your compiled data.
Run data through analytic software or
hire an analyst to break down the numbers
for you.

9. 5. Find and evaluate trends
Use results from analytics to find market
trends.
Some trends will be more difficult to decipher,
but they may still be useful to your research.
Identify trends that involve your company
goals.
Use trends to inform your future investment
decisions.

10. Other resources
If you are interested in learning more about finding market trends, check out
these other sites.
http://www.sprintmarketing.com/finding-market-trends/
http://blog.hubspot.com/blog/tabid/6307/bid/32206/An-Uncomplicated-Approach-toConducting-Solid-Market-Research.aspx
http://marketresearch.about.com/od/market.research.advertising/a/Trends-In-MarketResearch.htm