1. Troye Sivan – Happy Little Pill
“The track is an ambient piece of slow-burning, electronic pop.”
https://www.youtube.com/
watch?v=QEWHF3E9YJQ
2. This music video follows the general
convention of electronic pop, with
usually dark colours and the story in
two halves.
Roughly 1/3 of the video consists of
Troye infront of the camera singing the
lyrics with little to no performance
aspect to it…
3. …1/3 of the video is of a young
footballer lonely on the pitch, many
of the lyrics coincide with the
camera work and what is happening
in shot…
4. … and 1/3 of the video is the story if
Troye alone in a hotel room. This ties
the video together as it matches the
lyrics of the song.
5. The general conventions
of electro pop tend to be
a very dull colour scheme,
however due to this being
his first music video with
the label I believe it
followed the colour
scheme of the EP.
6. Happy Little Pill
and Royals
Goodwin’s
theory: Genre
Characteristics
- Muted
colours
- -Close up on
artist
7. Goodwin’s theory
Notion of Looking
Opposite to the male gaze theory and the
men often portrayed in a negative way,
instead the male footballer in the video is
shown to be vulnerable and lonely.
The Demands of the Record Label
Despite him being signed to a major label
(Capitol Records) he is still given the
creative freedom he wants due to already
having a fanbase which will buy the records,
so they don’t control his music too much.