This document announces an international conference called "Tracking the Future" focused on advanced technologies for ensuring food chain integrity. The conference will feature presentations on the results of the TRACEBACK project, which developed an integrated system for traceability across food supply chains. Session 1 will illustrate TRACEBACK's innovative concept and results, including quality and safety approaches and novel traceability architectures developed for dairy and tomato supply chains. Session 2 will discuss pending issues regarding traceability architectures, ICT approaches, and tracing food safety and quality. Session 3 will explore the role of research in envisioning new technological approaches to improve future food chains and ensure their benefits to society.

1. International Conference
TRACKING THE FUTURE
With the support of:
Integrated Project
“INTEGRATED SYSTEM FOR A RELIABLE
TRACEABILITY OF FOOD SUPPLY CHAINS”
TRACEBACK
FP6-2005-FOOD-036300
www.traceback-ip.eu
10-11 November 2010
Centro Congressi Fondazione Cariplo
Via Gian Domenico Romagnosi, 8
3 Montenapoleone or 1-3 Duomo
Milan, Italy
TRACEBACK Project partners:
1. Tecnoalimenti S.p.A. Consortile
2. AINIA – Asociaciòn de Investigaciòn
de la Industria Agroalimentaria
3. Atos Origin Sociedad anònima
espanola
4. Engineering Ingegneria Informatica
S.p.A.
5. University of Kent
6. ILIM – Institute of Logistics and
Warehousing
7. Swedish University of Agricultural
Sciences Faculty of Alnarp
8. University of Parma
9. CEMAT – Combined European
Management And Transportation
S.p.A.
10. City University London – Centre for
HCI Design
11. Consiglio Nazionale delle Ricerche,
Istituto di Chimica del
Riconoscimento Molecolare
12. CONSUM Sociedad Cooperativa
Valenciana
13. Institut für Agrar – und
Stadtökologische Projekte an der
Humboldt – Universität zu Berlin
14. Max Plank Society for the
Advancement of Science represented
by the Max Plank Institute for
Polymer Research
15. MTT Agrifood Research Finland
16. Teagasc Agriculture & Food
development Authority
17. Selex Communications S.p.A.
18. SGS ICS Ibérica, S.A.
19. Federalimentare
20. Akdeniz University, Economic
Research Center on Mediterranean
Countries
21. Scuola Superiore ISUFI, eBusiness
Management Section, University of
Lecce
22. Centiv GmbH
23. NSCE Ltd
24. KBS
25. Parmalat S.p.A
26. Technobiochip SCarl
27. Regionalna Wielkopolska Izba Rolno-
Przemyslowa
In cooperation with:
- Cargill S.r.l. - Div. Animal Nutrition
- Azienda Venier s.s. Società Agricola
- Trevilat
- Winner supermercati
- Dema car trasporti s.n.c.
- Conalat
- La Sala Viveros-Semilleros
- Pascual Marketing, S.L.
Scientific Conference Committee:
Prof. Hannu Korhonen – Agrifood Research Centre (FIN)
Prof. Nelson Marmiroli – University of Parma (ITA)
Prof. Neil Maiden – City University London (UK)
Prof. Rolf Larsen – Swedish University of Agricultural Sciences (SWE)
E. Dallaturca – Parmalat (ITA)
L. Brugera Moreno - Consum Cooperativa Valenciana (ES)
E. De Paoli – Tecnoalimenti (ITA)
Conference Secretariat: Traceback Coordination Team
TECNOALIMENTI S.C.p.A.
Raffaello Prugger– Marianna Faraldi
m.faraldi@tecnoalimenti.com
Via Gustavo Fara, 39 – 20124 Milan (Italy)
Tel. +39 02 67077370 Fax. +39 02 67077405
Under the patronage of:
Ministero della Ricerca (richiesto)

2. Programme
The Conference “TRACKING THE FUTURE” represents a unique International event where
advanced technologies applied to food chain integrity will be illustrated and envisioned. Technology plays
today a fondamental role in ensuring food safety and quality in companies and will play an even increased
role in the future if extended to the entire food chain.
First, the role of technology will be discussed through the illustration of relevant research results
such as TRACEBACK, one of the major EU projects providing integrated food chain traceability solutions to
food industry. For four years, 27 partners active in food research and the food industry throughout Europe
have teamed up with two from Egypt and Turkey, plus relevant SMEs, to develop and demonstrate a new
approach, based on traceability extended to food safety and quality, for connecting food chain players and
for ensuring food chain traceability. TRACEBACK solution not only traces/tracks the food packaging, but
its content - the food itself - ensuring that the food product arrives to the consumer not only in due time but
also safe, fresh and tasty.
Second, other approaches to supply chain integrity will be introduced in the following sessions, in
which speakers with different backgrounds will stimulate discussion on advanced technological approaches
as new frontiers to the supply chain integrity. The discussion intends to highlight the social role of
technological research for ensuring a safe and quality food supply to Europe as well as to orientate future
industrial and research activities in the field of food chain integrity with the involvment of all stakeholders.
The participants to the Conference will have the opportunity to:
• contribute to shape the future direction of agrifood research in the light of a more sustainable
food supply and a better quality of life,
• learn how Food Industry and ICT enterprises may benefit from TRACEBACK results and may
influence European Food Policy, future business and research in the field of technologies for the
food chain integrity,
• discover the point of view on food chain integrity of Food and IT companies, Public Institutions,
Certification Bodies and Standards Associations;
• familiarize with other approaches to food chain integrity focused on security of data, internal
traceability, new challenges in identification of metabolites, low quantities, health risks, credence
parameters, waste traceability, etc.
Notes__________________________________________________
English/Italian simultaneous translation is provided.
Pre-registration is appreciated: http://www.surveymonkey.com/s/SXBD5NF
The participation is free of charge.

3. Wednesday, 10th November 2010
Session 1 – Results of the TRACEBACK project
Objective of this session is to illustrate the results of TRACEBACK and to learn the opinion of the end users of the
TRACEBACK results.
8.30 Registration
9:00 Welcome
Ugo Dozzio Cagnoni, Commissioner Fondazione Cariplo
Demetrio Corno, President of Tecnoalimenti
Ciaran Mangan, DG Research, European Commission
Fabrizio Cobis, Authority of Operational Programme 'Research and Competitiveness', Ministry of
Research
Ethel De Paoli, TRACEBACK Coordinator and CEO of Tecnoalimenti
9:45 Opening
Raffaello Prugger, TRACEBACK Coordination team, Tecnoalimenti: The innovative concept of
TRACEBACK
10:00 Illustration of the results achieved by TRACEBACK project
Key speakers:
Nelson Marmiroli, University of Parma – Quality and safety approach of TRACEBACK
Vito Morreale, Engineering Ingegneria Informatica – The novel traceability architecture of
TRACEBACK and the pilot system for the dairy food chain
Francesc Rosines, ATOS Origin – The pilot system for the tomato food chain
11:00 Coffee Break
11:30 Benefits to the food chain
Key speakers:
Marian Garcia, University of Kent – Outcomes of the pilot system evaluation
Evaristo Dallaturca, Parmalat, with supply chain players – Applying the pilot system in the dairy
food chain
Miguel Molina, Consum Cooperativa Valenciana, with supply chain players – Applying the pilot
system in the fresh vegetable food chain
Patrik Stolt, Swedish University of Agricultural Sciences and Ewa Marciniak, RWIRP –
Involving SMEs in traceability innovation
Questions and Answers
13:00 Lunch
Session 2 – Approaches to traceability and supply chain integrity
Objective of this session is to learn about experiences in other sectors and situations concerning selected pending
issues in the field of supply chain traceability and integrity.
14:30 Introduction
Moderator: Rolf Larsen, Swedish University of Agricultural Sciences
From traceability to supply chain integrity
David Martinez and Jose Miguel Pinazo, Asociaciòn de Investigaciòn de la Industria
Agroalimentaria
14:50 Pending issues in traceability architectures and organisation
Chairman: Tomasz Dowgielewicz, Institute of Logistics and Warehousing
Petter Olsen, Senior scientist, Nofima Marked
Mark Zeller, GS1 Germany
15:40 Pending issues in ICT approaches to food chain integrity
Chairman: Vito Morreale, Engineering Ingegneria Informatica
Alberto Costanzo, Director of Automation & Control Department, Industries and Services
Business Unit, Engineering.it
Open discussion on the topic
16:30 Coffee Break
17:00 Pending issues in tracing food safety and quality
Chairman: Jorge Molina, Asociaciòn de Investigaciòn de la Industria Agroalimentaria
Marco De Vito, Tecnoalimenti S.C.p.A.
Guy Weiss, SICPA Product Security SA
17:50 Proposal of a Conference Declaration on “Actions for Future Food Chain Integrity” - Raffaello
Prugger, Tecnoalimenti
18.00 Discussion and Closure

4. Thursday 11th November 2010
Session 3 - Tracking the future: New technological research scenarios for the future
agrifood chains
Objective of this session is to explore the role of S&T research in envisioning new technological approaches for
improving the food chains that will supply food in the future.
9:30 Introduction:
Pier Mario Vello, Secretary General of Fondazione Cariplo
Demetrio Corno, President of Tecnoalimenti
9:50 Tracking the future
Chairman: Angelo Ferro - Honorary President of Tecnoalimenti
Presentation of the Conference Declaration on “Actions for Future Food Chain Integrity” adopted by the
technical sessions of this Conference - Raffaello Prugger, Director of Tecnoalimenti
Topic 1: Research as leverage for evolving the agrifood sector for the benefit of Society
Key speakers:
Ciaran Mangan, Direction General Research, European Commission
Daniele Rossi, Co-chairman of European Technological Platform ‘Food for Life’
Ethel De Paoli, CEO of Tecnoalimenti
Tobin Robinson, Head of Unit Emerging Risks, EFSA
10:45 Coffee Break
Topic 2: Visions of the new technological scenarios for the future food chains
Key speakers:
Neil Maiden, Head of Centre for Human-Computer Interaction Design, City University of London
Hannu Korhonen, Head Biomolecule Research, MTT Agrifood Research Finland
Miguel Blasco, Subdirector, Asociaciòn de Investigaciòn de la Industria Agroalimentaria
Carlo Mango, Director of Scientific Research Area, Fondazione Cariplo
Silvio Ferrari, Delegate, Milano EXPO 2015 “Feeding The Planet, Energy For Life”
13:00 Closing remarks