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Similar to Oliver Elliott, Boden - using TagMan path to conversion data to drive customer acquisition
Similar to Oliver Elliott, Boden - using TagMan path to conversion data to drive customer acquisition (20)
Oliver Elliott, Boden - using TagMan path to conversion data to drive customer acquisition
- 8. Optimising Paths To Conversion Attribution vs. Path To Conversion £7,320 £300 £1,200 £2,100 £2,250 £1,470 Cost Total Social Media Display Generic Search Prospect Email Affiliates £24.40 £33.33 £36.36 £58.33 £34.09 £9.42 CPO 300 9 33 36 66 156 Orders Last Click
- 10. Optimising Paths To Conversion Attribution vs. Path To Conversion £7,320 £300 £1,200 £2,100 £2,250 £1,470 Cost Total Social Media Display Generic Search Prospect Email Affiliates £24.40 £33.33 £36.36 £58.33 £34.09 £9.42 CPO 300 9 33 36 66 156 Orders Last Click £24.40 £27.27 £40.00 £18.42 £23.94 £28.82 CPO 300 11 30 114 94 51 Orders First Click
- 15. Optimising Paths To Conversion 123.04 U100849353 65970 UK Affiliate Window Click 01/06/2010 08:23 4 01/06/2010 08:26 123.04 U100849353 boden google.co.uk UK SEO Brand Click 01/06/2010 07:53 3 01/06/2010 08:26 123.04 U100849353 boden google.ie UK SEO Brand Click 31/05/2010 15:19 2 01/06/2010 08:26 123.04 U100849353 johnnie boden google.ie UK SEO Brand Click 06/05/2010 20:26 1 01/06/2010 08:26 42 U100849307 UK Direct to site Click 01/06/2010 08:08 2 01/06/2010 08:24 42 U100849307 minu boden google.it UK SEO Brand Click 28/05/2010 15:35 1 01/06/2010 08:24 72 U100849261 babycentre.co.uk UK Criteo Click 01/06/2010 07:56 2 01/06/2010 08:20 72 U100849261 60940 UK Affiliate Window Click 03/05/2010 11:43 1 01/06/2010 08:20 92 U100849215 johnnie boden UK PPC Google Brand Click 01/06/2010 08:02 1 01/06/2010 08:18 63 U100849208 UK Direct to site Click 01/06/2010 07:41 3 01/06/2010 08:17 63 U100849208 boden offers UK PPC Google Brand Click 01/06/2010 07:26 2 01/06/2010 08:17 63 U100849208 02f649_160x60 UK AOL Click 31/05/2010 22:04 1 01/06/2010 08:17 30 U100849170 67046 UK Affiliate Window Click 19/05/2010 09:01 1 01/06/2010 08:14 26.4 U100849148 67035 UK Affiliate Window Click 01/06/2010 08:12 5 01/06/2010 08:13 26.4 U100849148 boden google.co.uk UK SEO Brand Click 01/06/2010 07:45 4 01/06/2010 08:13 26.4 U100849148 girl summer skirt UK PPC Google Generic Click 25/05/2010 15:06 3 01/06/2010 08:13 26.4 U100849148 02w872_728x90 UK AOL View 06/05/2010 16:46 2 01/06/2010 08:13 26.4 U100849148 UK Direct to site Click 02/05/2010 08:15 1 01/06/2010 08:13 Sales Value Conversion ID Click Ref Placement Ref Campaign Event Type Event Time Event # Conversion Time
- 27. Optimising Paths To Conversion Prospect Catalogues & Paths To Conversion 84.55 U107304588 UK Direct to site Click 03/10/2010 11:43 7 03/10/2010 11:52 84.55 U107304588 54760 UK Affiliate Window Click 03/10/2010 11:33 6 03/10/2010 11:52 84.55 U107304588 UK Boden email Click 28/09/2010 16:43 5 03/10/2010 11:52 84.55 U107304588 boden google.co.uk UK SEO Brand Click 28/09/2010 16:12 4 03/10/2010 11:52 84.55 U107304588 UK Prospect Voucher DM 24/09/2010 3 03/10/2010 11:52 84.55 U107304588 boden UK PPC Google Brand Click 23/09/2010 18:01 2 03/10/2010 11:52 84.55 U107304588 1929S34K47476 67546 UK Affiliate Window Click 16/09/2010 08:48 1 03/10/2010 11:52 84.55 U107304588 UK Prospect Catalogue DM 27/08/2010 0 03/10/2010 11:52 65.86 U107304142 boden google.co.uk UK SEO Brand Click 03/10/2010 11:33 8 03/10/2010 11:39 65.86 U107304142 903 03m807_10fdr_160x600f UK Platform-A View 03/10/2010 08:23 7 03/10/2010 11:39 65.86 U107304142 boden 67035 UK Affiliate Window Click 01/10/2010 11:52 6 03/10/2010 11:39 65.86 U107304142 UK Direct to site Click 01/10/2010 11:26 5 03/10/2010 11:39 65.86 U107304142 UK Prospect Voucher DM 24/09/2010 4 03/10/2010 11:39 65.86 U107304142 boden 105010 UK Affiliate Window Click 09/09/2010 19:06 3 03/10/2010 11:39 65.86 U107304142 9487S34 67546 UK Affiliate Window Click 08/09/2010 19:15 2 03/10/2010 11:39 65.86 U107304142 67035 UK Affiliate Window Click 05/09/2010 10:26 1 03/10/2010 11:39 65.86 U107304142 UK Prospect Catalogue DM 27/08/2010 0 03/10/2010 11:39 Sales Value Conversion ID Click Ref Placement Ref Campaign Event Type Event Time Event # Conversion Time