This document provides an agenda and overview of the TagMeet 2 conference. It discusses TagMan's growth through investment and development. It defines attribution as assigning credit and discusses challenges in advertising attribution across online and offline channels. The presentation will include talks from Glasses Direct on gaining a single customer view across media, and from Logan Tod on gaining insights from online marketing data. Benefits discussed include budget reinvestment from improved attribution.

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TagMeet 2
Attribution – Walk the Walk
November 9, 2011
Jon Baron, CRO and co-founder
CONFIDENTIALITY NOTICE: The information contained in this presentation is intended solely for the use of the attendee
companies and contains information that is privileged, confidential and in the process of being patented.

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Agenda
Thank you and update
‘Attribution’
Glasses Direct
Logan Tod
Drinks Reception and Networking
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Update
Investment Development
TagMeet Growth Development
• Meet with peers in the • $5m Series B Round • TagMan v3
digital industry
• TagMan International • Product development
• Share experience and Growth
best practice
• Partner programme
• Get to know the
TagMan team
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Attribution
The act of assigning credit
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Advertising troubles in the 1800s
“Half the money I spend on
advertising is wasted; the trouble
is I don't know which half”
- John Wannamaker, 1872
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Today’s challenges
Hundreds of television channels
Thousands of press titles
Hundreds of thousands of
websites
Millions of key words
Billions of conversations in the
social networks
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TagMan Attribution Spectrum
Online only Online + offline
TagMan Online
Marketing Dataset
Joining online media
reporting with offline,
demographic and macro data
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Benefits of Attribution
Real time de duplication = 25%+ budget re-investment
– VAA
– Thomas Cook
– Many others
Search and Social
– PPC refined and increased in generic words
– SEO 5X investment from TUI
– Social undervalued by 12.5X
Display
– Driving both end of the funnel
– Consideration through search like targeting in ad exchanges
– End of funnel through re-targeting
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Next up
“Gaining a single customer view across media
channels”
Rob Silsbury, Marketing Director, Glasses Direct
“Actionable marketing insights from online
marketing data”
-Adrian Nash, Head of Analytics and Insight,
Logan Tod
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