#TagMeetPrivate & Confidential Copyright TagMan 2012
Click to edit Master title styleAgenda     6pm:         Tag Management & ePrivacy Angus Glover Wilson, TagMan         Prep...
Tag Management & ePrivacy                      Control of your tags is                      crucial to comply with        ...
4 Key Areas TagMan Supports     Tag/Cookie Audit     Opt-out and Do-Not-Track     Complete Tag Control     Expertise and R...
Tag/Cookie Audit Foundation block for full cookie audit Audit includes:   All Containers  Tags  Vendors  Opt-out Setti...
Opt-out and Do-Not-Track   Various options to embed the   TagMan opt-out   All Do-Not-Track visitors   automatically opted...
Complete Tag Control  You need control over ALL cookies, which means ALL  tags - from simple pixels to complex web analyti...
Expertise and Relationships  Uncertainty prevails, but there are a lot of  resources to help  Many stakeholders to conside...
Click to edit Master title styleNext up...          Nick Stringer             Damian Scragg              Bill Beckler  Dir...
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Angus Glover Wilson, TagMan - Tag Management & ePrivacy

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  • The predominant technology, at least for now, which the evolving eprivacy situation revolves around, is the simple HTTP cookie. Tags control cookies, which control the tracking for all of your marketing campaigns and analytics. Regardless of the various nuances and approaches to privacy management, control of these tags is crucial for website owners to comply with privacy laws, guidelines and regulations worldwide.‘Tag control’ means knowing what tags (and therefore 3rd party vendors) exist across your site(s), both now and in the future.And ‘Tag control’ means applying appropriate workflows so when tags are added or removed the right people in the organization are informed and can make any required changes to ensure continued compliance. E.g. If a tag is added that changes what is being tracked on your website, other required changes, such as a privacy policy update, must also be made.
  • Your first and best step on the ‘path to compliance’.Document everything – even the fact that you’ve attended this webinar!Tag/cookie audit – use your tag management system to generate a report of the tags that sit across your website. With this information you’ll be able to:verify each tag is still required and in active useconfirm with each tag vendor what cookies they actually drop, how the cookies are configured and why, what data the vendor tracks, and what ultimately happens to that user dataintrusiveness ‘scale’ from non-tracking (e.g. shopping cart), 1st party tracking (e.g. web analytics) to pervasive cross-domain 3rd party tracking (e.g. retargeting) – each has different risk exposure‘gather the troops’ to assess the potential technical, business and legal/privacy impact of removing any of the tags
  • TagMan has a built in opt-out function which can be activated by the web user 2 main ways:through your website – in privacy policy, preferencecenter, pop-ups, whereverin their browser via the ‘do-not-track’ feature. This feature can be easily configured by you to match specific opt-out needs according to your business's data activities, legal risk assessment, industry vertical considerations, and geography.
  • Unlike less sophisticated container tag systems, TagMan manages every type of tag so there are no limitations of cookie control. These include not only simple marketing pixels, but also complex web analytics, data management, social media, voice of consumer, and multivariate testing tags.Simple Marketing Pixels-Complex Web Analytics JS-Live Chat-Social Media Widgets-etc.
  • ePrivacy is a complex, fluid landscape which varies dependent on where you are in the world. With our long-standing expertise in enterprise tag management, and our global presence and technology partnerships, not only is TagMan at the forefront of the conversation, we ensure our clients are too. Our dedicated account management team work closely with clients, sharing our latest learnings from the industry at large, government bodies, law firms, privacy advocates and technology partners.As in all things we touch in digital marketing, TagMan is a neutral facilitator for our clients in the eprivacy context.Q&A – any questions not addressed will go on blog – look out for an alert via @tagmanprivacy
  • Angus Glover Wilson, TagMan - Tag Management & ePrivacy

    1. 1. #TagMeetPrivate & Confidential Copyright TagMan 2012
    2. 2. Click to edit Master title styleAgenda 6pm: Tag Management & ePrivacy Angus Glover Wilson, TagMan Preparing for the revised ePrivacy directive Nick Stringer, IAB UK Making Privacy Sexy Damian Scragg, Evidon lastminute.com and ePrivacy Bill Beckler, lastminute.com Final Q&A and closing remarks 8pm onwards: Drinks, canapés and networking #TagMeet
    3. 3. Tag Management & ePrivacy Control of your tags is crucial to comply with privacy laws, guidelines and regulations worldwide Private & Confidential Copyright TagMan 2012 #TagMeet
    4. 4. 4 Key Areas TagMan Supports Tag/Cookie Audit Opt-out and Do-Not-Track Complete Tag Control Expertise and Relationships Private & Confidential Copyright TagMan 2012 #TagMeet
    5. 5. Tag/Cookie Audit Foundation block for full cookie audit Audit includes:  All Containers  Tags  Vendors  Opt-out Setting & Conditionality Feeds into full cookie audit e.g. Evidon Private & Confidential Copyright TagMan 2012 #TagMeet
    6. 6. Opt-out and Do-Not-Track Various options to embed the TagMan opt-out All Do-Not-Track visitors automatically opted out You decide how to apply the opt- out to your tag/cookie activities Private & Confidential Copyright TagMan 2012 #TagMeet
    7. 7. Complete Tag Control You need control over ALL cookies, which means ALL tags - from simple pixels to complex web analytics and social media widgets Centralised workflow to allow for tag management compliance Easily pause non-compliant vendors Easily remove redundant tags Private & Confidential Copyright TagMan 2012 #TagMeet
    8. 8. Expertise and Relationships Uncertainty prevails, but there are a lot of resources to help Many stakeholders to consider both internally and externally TagMan is here to help: Partnerships, events, updates, roundtables Private & Confidential Copyright TagMan 2012 #TagMeet
    9. 9. Click to edit Master title styleNext up... Nick Stringer Damian Scragg Bill Beckler Director of Regulatory Affairs Managing Director Manager of Marketing Analytics #TagMeet

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