Ground breaking BTL project, breaking out of conventional activation approach. Conceptualization of motion sensing game I Venue Selection I Event Set up I Execution I Manpower

1. Breaking Music
(July-August 2015)
Activities ResultExecution

2. Old vs New
Songs
Animation
Merchandise
Live RJ
Show
Q&A
Buzzer
Menu

3. Animation
Our animation team has done brilliant
work Regarding this project, we have
done custom animation of both Rj meera
& Rj suren, we have built the game of
breaking music from scratch
NextPrevious Menu

4.  Animated instruction
screens,
 Time bomb animation
 Blast and whitening of
screen
 Comments score.
 Fading-offs of songs
names when they reach
the screen bottom.
Animation
NextPrevious Menu

5.  Provision for Meera OR
Suren animated cartoon
character
 Few secondary
animations in the entire
game play.
 creative's for the
background
 breaking music new
logo and graphical
theme
 photo reference for the
caricature
 Custom cartoon
animation
 Custom dialogs for
cartoons
Previous Menu

6. Buzzer Round
Buzzer round has 4 platform, each
platform has
1 buzzer and a light whenever buzzer is
being pressed a light & sound will go on
NextPrevious Menu

7. Buzzer Round
 Buzzer Question & answer
round
4 Contestants per round
Each Contestants has buzzer
In this round Contestants are
being asked question by host
about song names,
movie names,
The music being played in
background
Contestants has to answer
accordingly
NextPrevious Menu

8. Buzzer Round
 Every round Contestant are
asked maximum of 10-12
questions
Each individual has to answer
by Pressing the Buzzer
 every answer contestant
gets a point
 Contestants with most
points is Winner
Previous Menu

9. Merchandise
NextPrevious Menu

10. Merchandise
• Every contestant or winner
gets a free merchandise
• Umbrella
• Ladies Purse
• Mug
• Superstar Mirror
• Watch
• Sunglass
• T-shirt
• Vouchers
• Radio Mirchi Diary
• Chocolate Hamper
Previous Menu

11. Live Radio Jockey
Live OnAir Rj Meera & Suren From the
event At Shopping Malls Breaking Music
98.3FM NextPrevious Menu

12. Live Radio Jockey
Rj Meera & Suren are well known for
their 5 pm show at radio mirchi 98.3FM
they play only new songs on their
breaking music showPrevious Menu

13. Old song VS New Song
Step 1 :- Insert Your Name
NextPrevious Menu

14. Old song VS New Song
Step 2 :- instructions
NextPrevious Menu

15. Old song VS New Song
Step 3 :- Swipe to left for old song, swipe
right for new song
NextPrevious Menu

16. Old song VS New Song
Step 4 :- You get 98.3 seconds to complete
the task
NextPrevious Menu

17. Old song VS New Song
Step 5 :- play as instructed
Previous Menu

18. Execution
Our team build the whole set up including Led Wall,
Radio Booth, Backdrop, Stage, buzzer pod, Sound
system, Lights
We did overnight set up at shopping malls & Colleges
set up time takes more then 8 hours
NextPrevious Menu

19. Execution
Screen size 6x8 with custom animation connected to
system, banner of both radio jockey, 4 buzzer pod
connected to system, radio booth is sound proof from
inside connected to live radio Music OnAir
NextPrevious Menu

20. Execution
Emcee/Host Sagar is well known for his
Good Communication skills & Crowd
attraction
Host engages crowd with Questions & answers
rounds with buzzer round
Finding talent in crowd & contestants singing
& dancing activities
Comic relief & Interaction with crowd
Introduction of Both Rj’s
Include Rj’s in activities like old vs new songs
Crowd Gathering in Shopping Mall & Colleges
NextPrevious Menu

21. Execution
We Provided Custom made gifts to contestants,
umbrella for rainy season, vouchers of Famous
restaurant, custom made radio mirchi magic mirror
Previous Menu

22. Inorbit Mall
NextPrevious Menu

23. Inorbit Mall
NextPrevious Menu

24. Viviana Mall
NextPrevious Menu

25. Viviana Mall
NextPrevious Menu

26. NextPrevious Menu
Oberoi Mall

27. Oberoi Mall
NextPrevious Menu

28. NextPrevious Menu
N M College

29. NextPrevious Menu

30. Xavier’s College
NextPrevious Menu

31. Xavier’s College
Previous Menu