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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
‘Likes’ are not the only way 59% Of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% Positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company 57% Of job seekers expect a company to interact with fans & followers Use a company’s social media page to apply to jobs posted, ask and get answers questions and get information –not the company’s website Active & Passive Job Seekers Source - Careerbuilder/Personifiedsurvey June 2010
A strategy IS needed Brand Traffic Marketing Engagement Community Recruitment Objectives
Facebook Advertising Think Google Adwords PPC but .......... it’s not Google Your prospective employees aren’t searching for you - you’re reaching out to them earlier in their decision making...... PASSIVELY. Target advertising based on:
Facebook Advertising Example 108 adverts in total Results Time 2 weeks Cost £1000 1.3 million page impressions 1297 click through’s to career site 71 Job page ‘likes’
Case Study Objectives 1: To create a buzz around the opening of the new Hard Rock Cafe in Firenze 2: To recruit 120 staff in 8 categories from waiting staff to accounting. Time Frame 4 Weeks Facebook Advertising Candidate Criteria 1: Liked Rock and Roll 2: Lived within 100km of Firenze 3: Had some hospitality, catering or bar work in their background 4:Spoke fluent Italian Courtesy of Bill Boorman