Crush the Competition With These Digital Marketing Tips

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This document provides recommendations for digital marketing strategies to outperform competitors. It suggests talking to customers, creating buyer personas, researching direct and indirect competitors, defining your brand story and unique selling proposition. It also recommends monitoring competitors through newsletters, Google alerts, reviews and social media. Key tactics include focusing on quality content over quantity, using tools to create and optimize content, being active on social media, prioritizing SEO, and automating marketing like email sequences and analytics reporting. The document stresses continuously testing strategies and adjusting periodically based on analytics.

Marketing

No One Is My
Competition...
Everyone Is My
Competition...
22
1

Instead, Look At
This From Your
Audience’s
Perspective.
33

➤ Talk to your
customers
➤ Create buyer personas
➤ Google search for both
direct and indirect
competitors
44

77
➤ What is your story?
➤ USP not bells and
whistles
➤ How do you become
the Uber, Google,
Kleenex of your
industry?

99
➤ Newsletters
➤ Google Alerts
➤ Google Trends
➤ SEM Audits - SpyFu

Are You
Listening?
1010
4
Image source: gadgetgirl

1111
➤ Reviews
➤ Interviews
➤ Asking for Feedback

1414
Use tools to help you
create content.
AnswerThePublic
shows what people
are searching for in
Google around a
speciﬁc topic.

1616
➤ Follow Your Competitors
on Social Media
Platforms
➤ Monitor Their Mentions
- Social Searcher
➤ Automated Tools -
Hootsuite & Awario

Do Or Do Not
Do SEO
There Is No
Try!
1717
7

1818
➤ Keywords
➤ Competitor Rankings
➤ SEO Technical Audit -
Moz
➤ Build Relationships
for Link-Building

Use Automation
To Get & Stay
Ahead
1919
8

2020
➤ SMS Texting
➤ Email Sequences
➤ Analytics Alerts /
Automate Reporting
➤ Marketing Automation

2222
We conducted a study to see how long it took gyms
and health clubs to respond to lead inquiries.

2323
CRM
Landing
pages
Forms
Anonymous
Web Visitors
Blogs
Email
Marketing
Social
Analytics & Testing
Marketing
Automation
examples

2525
➤ Google Alerts
➤ Get Retargeted
➤ Subscribe to Keep an
Eye Out for
Promotions
➤ Monitor Prices & New
Products or Services

2727
➤ Test, Test, & Test
➤ Review Analytics
➤ 1-2 x / Year Adjust

2828
If you have questions, feel free to contact us!
www.stringcaninteractive.com

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Crush the Competition With These Digital Marketing Tips

1. Digital Marketing Findings & RecommendationsCrush The Competition

2. No One Is My Competition... Everyone Is My Competition... 22 1

3. Instead, Look At This From Your Audience’s Perspective. 33

4. ➤ Talk to your customers ➤ Create buyer personas ➤ Google search for both direct and indirect competitors 44

5. How Do You Describe Yourself? 55 2

6. 66 Everyone knows this brand, without having to see the logo.

7. 77 ➤ What is your story? ➤ USP not bells and whistles ➤ How do you become the Uber, Google, Kleenex of your industry?

8. Are You Watching Them Closely? 88 3

9. 99 ➤ Newsletters ➤ Google Alerts ➤ Google Trends ➤ SEM Audits - SpyFu

10. Are You Listening? 1010 4 Image source: gadgetgirl

11. 1111 ➤ Reviews ➤ Interviews ➤ Asking for Feedback

12. Quality Over Quantity Content 1212 5

13. 1313 Think about how people search.

14. 1414 Use tools to help you create content. AnswerThePublic shows what people are searching for in Google around a speciﬁc topic.

15. Let’s Get Social 1515 6

16. 1616 ➤ Follow Your Competitors on Social Media Platforms ➤ Monitor Their Mentions - Social Searcher ➤ Automated Tools - Hootsuite & Awario

17. Do Or Do Not Do SEO There Is No Try! 1717 7

18. 1818 ➤ Keywords ➤ Competitor Rankings ➤ SEO Technical Audit - Moz ➤ Build Relationships for Link-Building

19. Use Automation To Get & Stay Ahead 1919 8

20. 2020 ➤ SMS Texting ➤ Email Sequences ➤ Analytics Alerts / Automate Reporting ➤ Marketing Automation

21. 2121

22. 2222 We conducted a study to see how long it took gyms and health clubs to respond to lead inquiries.

23. 2323 CRM Landing pages Forms Anonymous Web Visitors Blogs Email Marketing Social Analytics & Testing Marketing Automation examples

24. Keep Tabs On Their Promotions 2424 9

25. 2525 ➤ Google Alerts ➤ Get Retargeted ➤ Subscribe to Keep an Eye Out for Promotions ➤ Monitor Prices & New Products or Services

26. Recharge Your Strategy 2626 10

27. 2727 ➤ Test, Test, & Test ➤ Review Analytics ➤ 1-2 x / Year Adjust

28. 2828 If you have questions, feel free to contact us! www.stringcaninteractive.com

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