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Becoming an Opinion Leader

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Strictly Social
Strictly Social
TechnologyBusiness
1 of 5
Strictly Service:Customer:Industry: Brief: Digital PAMale IndividualEco Expert (Sustainability)Position online as an Eco Opinion Leader Manage Blog, Twitter & Linked In profilesDouble site trafficConnect with Eco communities & influencersReduce Blog bounce rate by 30%
Client statement: I want to change the world. I have amazing ideas, fantastic content, lots of great images but no idea how to get these things out to the public…
Our customer is far brighter than us but simply didn’t know how to use social media tools to get the right messages in front of the right people at the right time.They had used social media, but never really got off the starter blocks. It became a chore, time consuming and confusing. So what did we do? …
Set up a Twitter account, researched relevant people, found industry specialists and engaged in conversation Built a Facebook page to showcase ideas. Monitored and managed this space Repackaged Blog content optimised for web, reposted, found relevant comments and embellished as the client Dug up all promo videos, conferences, talks and created a branded YouTube page Put together a LinkedIn group, where industry professionals could debate, discuss and share clever things
Results Within 3 Months Web traffic doubled Readers now spend an extra 2 minutes on the site People are interacting and engaging with content daily Our client is now considered an opinion leader in the Eco arena (Quoted, asked to speak & published externally)

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Becoming an Opinion Leader

  • 1. Strictly Service:Customer:Industry: Brief: Digital PAMale IndividualEco Expert (Sustainability)Position online as an Eco Opinion Leader Manage Blog, Twitter & Linked In profilesDouble site trafficConnect with Eco communities & influencersReduce Blog bounce rate by 30%
  • 2. Client statement: I want to change the world. I have amazing ideas, fantastic content, lots of great images but no idea how to get these things out to the public…
  • 3. Our customer is far brighter than us but simply didn’t know how to use social media tools to get the right messages in front of the right people at the right time.They had used social media, but never really got off the starter blocks. It became a chore, time consuming and confusing. So what did we do? …
  • 4. Set up a Twitter account, researched relevant people, found industry specialists and engaged in conversation Built a Facebook page to showcase ideas. Monitored and managed this space Repackaged Blog content optimised for web, reposted, found relevant comments and embellished as the client Dug up all promo videos, conferences, talks and created a branded YouTube page Put together a LinkedIn group, where industry professionals could debate, discuss and share clever things
  • 5. Results Within 3 Months Web traffic doubled Readers now spend an extra 2 minutes on the site People are interacting and engaging with content daily Our client is now considered an opinion leader in the Eco arena (Quoted, asked to speak & published externally)