15. Summary
What worked well
● Theme
● Posts
● Twitter
● Email Marketing
● Infographics
● Apps
What did not work so well:
● My App
Recommendations:
● Broadening my blog content
● Personalizing
● More interaction
a. Social media platforms used
i. Metrics: followers, retweets, favorites, likes, shares, etc….
ii. Management tools used (i.e. TweetDeck, Hootsuite, TweetReach, SumAll…)
iii. Identified influencers
iv. Relevant hashtags