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5 Critical Elements of Storytelling

by Whitney Quesenbery and Kevin Brooks on May 27, 2011

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Kevin Brooks' presentation from WebVisions 2011...

Kevin Brooks' presentation from WebVisions 2011

You may think of storytelling as simple, straight-forward and commonplace - until you have to stand up and tell a story when it really counts! Stories are carefully crafted moments in time and space. They may be common, but they are not accidents. Anyone can tell a story, but what you want is to hold the audience's attention, engage their hearts and minds, and draw them into your world.

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storytelling user story story emotion audience ux trust

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5 Critical Elements of Storytelling — Presentation Transcript