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5Critical Elements of Storytelling           Kevin Brooks          Motorola Mobility
stories
shared understanding
designersdevelopers
human
5
1. Listening
stakeholders
stakeholders   peers
stakeholders   peers   users
understand
delight developer
2. Context
who what when where why how     story & characters
no plotall context
who what when where why how         storyteller
storytellers are not inert
3. Imagery
What you see
What you perceive
sensory <-> non-sensory
emotionslanguages              <-> technologypersonal experiences
?
imagery
4. Audience
story happens
in the minds of the audience
job
story facilitator
5. Truth
authenticity
truth
facts
ring true to the audience?
storyteller impassioned?
room for audience imagination?
storystoryteller           audience
storystoryteller           audience
story              truthstoryteller           audience
ListeningContextImageryThe AudienceTruth
5 Critical Elements of Storytelling
5 Critical Elements of Storytelling
5 Critical Elements of Storytelling
5 Critical Elements of Storytelling
5 Critical Elements of Storytelling
5 Critical Elements of Storytelling
5 Critical Elements of Storytelling
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5 Critical Elements of Storytelling

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Kevin Brooks' presentation from WebVisions 2011

You may think of storytelling as simple, straight-forward and commonplace - until you have to stand up and tell a story when it really counts! Stories are carefully crafted moments in time and space. They may be common, but they are not accidents. Anyone can tell a story, but what you want is to hold the audience's attention, engage their hearts and minds, and draw them into your world.

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5 Critical Elements of Storytelling

  1. 1. 5Critical Elements of Storytelling Kevin Brooks Motorola Mobility
  2. 2. stories
  3. 3. shared understanding
  4. 4. designersdevelopers
  5. 5. human
  6. 6. 5
  7. 7. 1. Listening
  8. 8. stakeholders
  9. 9. stakeholders peers
  10. 10. stakeholders peers users
  11. 11. understand
  12. 12. delight developer
  13. 13. 2. Context
  14. 14. who what when where why how story & characters
  15. 15. no plotall context
  16. 16. who what when where why how storyteller
  17. 17. storytellers are not inert
  18. 18. 3. Imagery
  19. 19. What you see
  20. 20. What you perceive
  21. 21. sensory <-> non-sensory
  22. 22. emotionslanguages <-> technologypersonal experiences
  23. 23. ?
  24. 24. imagery
  25. 25. 4. Audience
  26. 26. story happens
  27. 27. in the minds of the audience
  28. 28. job
  29. 29. story facilitator
  30. 30. 5. Truth
  31. 31. authenticity
  32. 32. truth
  33. 33. facts
  34. 34. ring true to the audience?
  35. 35. storyteller impassioned?
  36. 36. room for audience imagination?
  37. 37. storystoryteller audience
  38. 38. storystoryteller audience
  39. 39. story truthstoryteller audience
  40. 40. ListeningContextImageryThe AudienceTruth
  • michaelcalleia

    Oct. 12, 2014
  • TomasBergstedt

    May. 16, 2013
  • wackiesrock

    Oct. 22, 2011
  • russellbanks

    Jul. 25, 2011

Kevin Brooks' presentation from WebVisions 2011 You may think of storytelling as simple, straight-forward and commonplace - until you have to stand up and tell a story when it really counts! Stories are carefully crafted moments in time and space. They may be common, but they are not accidents. Anyone can tell a story, but what you want is to hold the audience's attention, engage their hearts and minds, and draw them into your world.

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