5 Critical Elements of Storytelling

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Kevin Brooks' presentation from WebVisions 2011

You may think of storytelling as simple, straight-forward and commonplace - until you have to stand up and tell a story when it really counts! Stories are carefully crafted moments in time and space. They may be common, but they are not accidents. Anyone can tell a story, but what you want is to hold the audience's attention, engage their hearts and minds, and draw them into your world.

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  • stories in our work: explain, engage the imagination, spark new ideas, persuade...\n
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  • stakeholders: product, service, company, goals, history, folklore, highs, lows\npeers: hash out issues\nusers: test, ask, answer\n
  • stakeholders: product, service, company, goals, history, folklore, highs, lows\npeers: hash out issues\nusers: test, ask, answer\n
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  • can tell a good story with...\nbut context is something else...\n
  • - stories are perceived (in part) through who we are\n- storytellers can’t completely remove themselves from the story...\n
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  • Orange trees\n
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  • - what you see is good to put into a story. But more than that...\n
  • - through all your senses\n
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  • If you ever wondered how you would get people to understand...\n
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  • Unusual or unfamiliar\n
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  • At night when I drag my body home from work, all I want to do is plop down in my soft couch and watch TV.\n
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  • It’s not just what they do, it’s their...\n
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  • - Guide them, yet give them freedom\n- The story they create in their head is better than any you could cram down their throat.\n- Aud energy feeds your story.\n
  • How many saw:\n- me as a little kid?\n- the phone\n- a technical desire\n
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  • 5 Critical Elements of Storytelling

    1. 1. 5Critical Elements of Storytelling Kevin Brooks Motorola Mobility
    2. 2. stories
    3. 3. shared understanding
    4. 4. designersdevelopers
    5. 5. human
    6. 6. 5
    7. 7. 1. Listening
    8. 8. stakeholders
    9. 9. stakeholders peers
    10. 10. stakeholders peers users
    11. 11. understand
    12. 12. delight developer
    13. 13. 2. Context
    14. 14. who what when where why how story & characters
    15. 15. no plotall context
    16. 16. who what when where why how storyteller
    17. 17. storytellers are not inert
    18. 18. 3. Imagery
    19. 19. What you see
    20. 20. What you perceive
    21. 21. sensory <-> non-sensory
    22. 22. emotionslanguages <-> technologypersonal experiences
    23. 23. ?
    24. 24. imagery
    25. 25. 4. Audience
    26. 26. story happens
    27. 27. in the minds of the audience
    28. 28. job
    29. 29. story facilitator
    30. 30. 5. Truth
    31. 31. authenticity
    32. 32. truth
    33. 33. facts
    34. 34. ring true to the audience?
    35. 35. storyteller impassioned?
    36. 36. room for audience imagination?
    37. 37. storystoryteller audience
    38. 38. storystoryteller audience
    39. 39. story truthstoryteller audience
    40. 40. ListeningContextImageryThe AudienceTruth

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