Preview for Storytelling for UX - UIE Virtual Seminar

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Preview announcement for UIE Virtual Seminar - August 5, 2010

Preview for Storytelling for UX - UIE Virtual Seminar

  1. 1. Storytelling for UXUsing stories to listen, imagine, share & persuade<br />Whitney QuesenberyA UIE Virtual Seminar5 August 2010<br />©2010, Whitney Quesenbery and Kevin Brooks<br />
  2. 2. Success?<br />Stories are embedded in the UX process<br />Understand<br />Specify<br />Evaluate<br />Design<br />
  3. 3. Stories use pull, not push, to persuade<br />They let your audience think about something new…<br />In a realistic situation<br />With a compellingcharacter andperspective<br />In way that lets youimagine how tosolve a design problem<br />
  4. 4. UX stories are not ‘made up’<br />When you are crafting stories,<br />look for juicy tidbits that:<br />Come from more than onesource.<br />Have a lot of action detail. <br />lluminate user perspectives<br />Surprise or contradict commonbeliefs<br />And are clear, simple, compelling. <br />
  5. 5. Using stories to share design ideaslets the Story Triangle work for you<br />
  6. 6. Storytelling for UXUsing stories to listen, imagine, share & persuade<br />Whitney QuesenberyA UIE Virtual SeminarThursday5 August 20101:30 – 3:30 ET<br />

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