The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN. The series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector.
In this workshop, Margaret Gold talks about creating and executing a strategy for the effective use of social media tools, and introduces several approaches to turning social media tools into powerful marketing platforms. The workshop touches on the subjects of improving web traffic, building your brand, the product feedback cycle, the power of Word-of-Mouth and other aspects of marketing for start-ups and digital businesses.