Move up to Prime Time, presentation of Jaana Keskitalo, Product Manager, Stora Enso Food Service Board. Primeforma Seminar 28 March 2012, Cologne Germany.

1. Move up to Prime Time
Jaana Keskitalo, Product Manager, Stora Enso Food Service Board

2. Today’s trends effecting
packaging business
• Changing consumer
purchasing behaviour
• High concerns about the
environment
• Competition for the
consumer
• Energy and other major
costs increasing

3. Multiple demands on packaging
Attractive
Design
Ecological Economical
Brand
Image
Safe Convenient
Easy to
implement

4. How is the shelf today

5. Our strengths to serve demanding
food packaging market
• Widest pallette of packaging
boards and papers
• Captive extrusion barrier
coating technology
• Food safety know-how
• Industry leading R&D
• Global presence
• Innovations and packaging
solutions

6. Different extrusion coating
possibilities
• Different polymers are used
for different end uses
• Stora Enso polymer coating
options
– PE coating
– PP coating
– PET coating
– High Barrier coating
– Biopolymer coating

7. Innovation based on experience
• Stora Enso has long experience
in paperboard based tray
material
• How to replace rigid plastic
packages in form fill and seal
packaging
• Stora Enso has combined its
knowledge in board making
and plastic coating

8. Primeforma is developed for form,
fill & seal technology
• Fully suitable for existing
plastic film based
packaging lines
• Approx. 12 mm deep tray
• Recyclable together with
other board based
packaging materials
Sealpac, Oldenburg

9. The benefits of paperboard
• A specially designed
paperboard for
thermoforming
• Gives the rigidity for
the package
• Excellent printability

10. High barrier coating
• Low oxygen transmission
rate
• Low water vapour
transmission rate
• Excellent grease barrier
• Performs also as aroma
barrier
• For long shelf-life products

11. Convenient to use
• Safe to seal
• Available with peelability
function
• Easy to open
• Also non-peel version
available

12. Production of packed food
dominates the carbon footprint
Waste management
Package
Product loss
Product processing
SOURCE:
FUTUPACK
EKO2010 STUDY

13. Carbon footprint, packaging
production (without waste management)
SOURCE:
FUTUPACK
EKO2010 STUDY

14. Different from conventional form,
fill and seal package
• Based on renewable raw materials
• Minimized fossil based raw material
with plastic content of 13%
• Haptic: warm touch and feel
• No labels in board side needed

15. Primeforma – for your packaging
needs
• Based on our Primeforma
paperboard with high
barrier polymer coating
• New opportunities for
consumer packaging arise
through board formability
• Low carbon footprint
• Recyclable with other
carton packages

16. Move up to Prime Time!

17. Thank You!