5. What is?
• The societal marketing concept holds that the organization’s task is to determine the
needs, wants, and interests of a target market and to deliver the desired satisfactions
more effectively and efficiently than competitors in a way that preserves or
enhances the consumer’s and the society’s well-being.
• It is closely linked with the principles of social responsibility and of sustainable
development.
• Therefore, marketers must endeavor to satisfy the needs and wants of their target
markets in ways that preserve and enhance the well-being of consumers and society
as a whole.
6. OBJECTIVES
• To maintain long term relationship with customers.
• To create a better image in the society for the company than it’s
competitors.
• To carry out it’s social responsibilities.
• Developing community awareness towards it’s brands.
• To increase the consumer base and market share.
7.
8. Society (human
welfare)
Three
Considerations
In
Societal
Marketing
Consumers(Want
Company(Profits)
satisfaction)
9.
10. Let’s discuss some real world
examples of Societal Marketing…
• General Motors DONATES VEHICLE TO SUPPORT AIDS
RELATED EFFORTS ....
12. What is E-Waste
• PC in 2yrs
• Mob phone 1-3 yrs
• Camera 3-5 years
• Every year
• 2 million items
• 1200 Tons scraps from
Manufacturers
• 8000 Tons alone from
Bangalore
• Dumping of obsolete and old
electronic items from
developed countries at cheaper
cost or even free
December 10, 2008 HCSONI 12
13. BACKGROUND
• Unwanted, obsolete or unusable electronic products such as
computers, computer peripherals,televisions,VCRs,DVD
Players, stereo equipment, hand cell phones are commonly
referred to as ‘electronic waste’.
• E-waste is emerged due to changes in - advancement in
technology, fashion, style and status,configuration,attactive offers
from manufacturers,small life equipments.
• These landfills are located in underdeveloped parts of countries
like China, Africa, United States and India.
• E-waste is more in these countries because there are no laws
banning e-waste.
14. It is taking up valuable landfill space
PROBLEMS e-waste contains hazardous material
Lead in e-waste
15. Effects
Item Produce Affect
Solder Lead Nervous sys
Semi conductor Cd Kidney, Lever
Switches/PCBs Hg Brain, Skin
Protective layers Cr DNA, Bronchoitis
Cable NSN Plastic/PVC Immune sys, Repro Sys
Plastic Hsg Br Endocrine
CRT(Front Pnl) Ba Heart, Lever, Muscles
Mother Boards Beryllium(Be) Lung cancer, Skin
December 10, 2008 HCSONI 15
