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Presentation of rural market

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a presentation on launch of a product in the rural market

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Presentation of rural market

  1. 1. Presentation ofRural Market Faculty incharge:-Mrs.Radhika Marathe
  2. 2. Introduction• We have decide to launch a service in the rural market.• After a lot of thinking we decided to launch computer training institute in the rural market.• This is an imaginary company that we have chosen for the presentation. 2
  3. 3. Service for the Launch:- 3
  4. 4. ISO9001:2008 4
  5. 5. Reason for choosing this product:
  6. 6. Introduction• MASSS is computer software and hardware training institute where ability meets excellence.• From the past 10 years more than ten thousand students have successfully completed their course from all of our branches and we have placed more than 5000 students across Mumbai. 6
  7. 7. When we began• MASSS was formed by five friends 10 years ago in 2002 after we passed out our Masters degree in Management.• We decided to educate the young India for a bright future.• For fulfilling this we came up with MASSS computer training Centre and our punch line was “where ability meets excellence”.• We first started at a small rented premise in Dadar(E).• Later on we purchased a building by the name MASSS apartments in 2003 which is currently our hed office.• Within a year we made our presence in various parts of Mumbai.• Later on in 2006 we also started expanding in various parts of Maharashtra. 7
  8. 8. TaglineWhere abilitymeets success
  9. 9. Mumbai Nagpur Where we Kolhapur are located Pune Aurangabad Solapur Thane 9
  10. 10. Courses weoffer:-
  11. 11. 11
  12. 12. Basic • Basic 2.0 • Basic 3.0 • Basic 4.0+MSCIT Software Software DTP coursesProgramming courses courses Only Tally courses Animation course 12
  13. 13. Certificate in Basic Electronics, Computer Hardware & Office Tools Certificate in Client Operating System Certificate in NetworkSupport & Networking Administration Fundamentals Certified Microsoft Windows Server 2008 Certified Desktop and Network Linux Administrator Administrator 13
  14. 14. Founder membersHierarchy Chief zonal manager Zonal manager Branch manager Admin Councilor Faculty department 14
  15. 15. 15
  16. 16. Placements 16
  17. 17. Life at MASSS 17
  18. 18. Why thelaunch inRural Market
  19. 19. Launch ofour service
  20. 20. Method of launching it in rural India Door to Launch Invitation door programme meetings 20
  21. 21. PlaceProduct 4P’s Price Promotion 21
  22. 22. Product
  23. 23. Different product for every age group 12-15 15-18 18-21 Others 23
  24. 24. Place
  25. 25. Mumbai Places to launch:- Thane Nagpur Exteriors of:-Solapur Kolhapur Aurangabad Pune 25
  26. 26. 26
  27. 27. Promotion
  28. 28. How to promoteour product 28
  29. 29. Price
  30. 30. Discounts Scholarships for the needyInterest freeEMI 30
  31. 31. EducationScope Expansion Goodwill 31
  32. 32. Difficulties to face Language Barrier Batch timings Typical mindset Infrastructure Caste facilities discrimination 32
  33. 33. Futureplans:-Tie ups with schools toenhance education.
  34. 34. 34

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