Researchproject
Stewart                      Serrao     Bhavani Singh             Kaveshna      Shekhawat                  SheteMohd. Arif...
Introduction          Topic for          research               Reason for               the topic
Aim• The main Aim behind doing this survey was to  study the Human Psychology behind brands.
ProblemStatementPreference of Brands ForCollege Going Students
Literaturereview
2000                                              •McLaughlin                                       1999                  ...
College students prefer brands for    College students   social status     value money and                     buy quality...
Vidyalankar school of information technology(VSIT),Wadala            South Indian Education Society(SIES),Sion            ...
Number of samples to             be interviewedMethod               Eco friendlyofDatacollection     Online survey        ...
Analysis ofdatacollected
Number of daily responses:-
Gender :-• We did not want to have a bias study of our  research for that reason we decide to collect  samples in the rati...
Contd………            Column1     Male    Female   Other              0%     36%                      64%
Reputation factor              Yes     NoMale          18      14Female         7      11Total         25      25
Contd ………..1816141210                                 Yes 8                                 No  6  4                      ...
Contd……..            Column1      No              Yes      50%             50%
Brand preference by FamilyMembers            Yes      No   Male     19       13  Female    12       6   Total    31       19
Contd……..2018161412                     Yes10                     No 8 6 4 2 0     Male   Female
Contd……..            Sales      No      38%                    Yes                    62%
Brands as an item of Show-off             Yes      No    Male      9       23   Female     7       11    Total    16      ...
Contd……252015                     Yes                     No10 5 0     Male   Female
Contd……           Yes           32%     No     68%
Impression          Yes   NoMale      11    21Female    3     15Total     14    36
Contd……353025                     No20                     Yes1510 5 0     Male   Female
Contd……            Sales                    Yes                    28%      No      72%
Imitate other(with respect to brands)               Yes     NoMale           8       24Female         4       14Total     ...
Contd……252015                     Yes                     No10 5 0     Male   Female
Contd……            Yes            24%       no      76%
Financial Status                    Yes   NoMale                23    9Female              14    4Total               37  ...
Contd …….Female                                               Yes                                               No Male   ...
Contd …….      No      26%            Yes            74%
Brand Loyalty            Yes     NoMale        17      15Female      8       10Total       25      25
Contd ……Female                                                      No                                                    ...
Contd ……     No    Yes     50%   50%
I am not brand loyal i                            I like to stick to abuy the best that suits                            p...
Preference of brands                                            Cool                               Impression   factor    ...
Conclusion          3.Value          for their          money2.Being  their selves                1.Students              ...
Findings                           H2 was teenagers       H1 was    provedprefer brands   levelled    to be               ...
QuestionnaireQuestionnaire
Thank  you
Upcoming SlideShare
Loading in …5
×

Research project

581 views

Published on

research project on brand preference

  • Be the first to like this

Research project

  1. 1. Researchproject
  2. 2. Stewart Serrao Bhavani Singh Kaveshna Shekhawat SheteMohd. Arif Group Sorabh Shaikh members Shandilya Bhavesh Vikas Jain Chhajed Monit Chauhan
  3. 3. Introduction Topic for research Reason for the topic
  4. 4. Aim• The main Aim behind doing this survey was to study the Human Psychology behind brands.
  5. 5. ProblemStatementPreference of Brands ForCollege Going Students
  6. 6. Literaturereview
  7. 7. 2000 •McLaughlin 1999 •Darley 1977 1997 •Shim and Koh• Ward and Wackman 1990 •Bearden and Randall 2001 •Auty and Elliott 2002 •Taylor and Cosenza 2003 •Weiss
  8. 8. College students prefer brands for College students social status value money and buy quality brandsHypothesis
  9. 9. Vidyalankar school of information technology(VSIT),Wadala South Indian Education Society(SIES),Sion Poddar College,Matunga Guru Nanak Khasla College,Matunga Ramnarain Ruia College,Matunga Sample for research:-
  10. 10. Number of samples to be interviewedMethod Eco friendlyofDatacollection Online survey Collection of data
  11. 11. Analysis ofdatacollected
  12. 12. Number of daily responses:-
  13. 13. Gender :-• We did not want to have a bias study of our research for that reason we decide to collect samples in the ratio 65:35• In total samples collected of are: Gender No of samples Percentage collected Male 32 64 Female 18 36 Other Nil Nil
  14. 14. Contd……… Column1 Male Female Other 0% 36% 64%
  15. 15. Reputation factor Yes NoMale 18 14Female 7 11Total 25 25
  16. 16. Contd ………..1816141210 Yes 8 No 6 4 No 2 0 Yes Male Female
  17. 17. Contd…….. Column1 No Yes 50% 50%
  18. 18. Brand preference by FamilyMembers Yes No Male 19 13 Female 12 6 Total 31 19
  19. 19. Contd……..2018161412 Yes10 No 8 6 4 2 0 Male Female
  20. 20. Contd…….. Sales No 38% Yes 62%
  21. 21. Brands as an item of Show-off Yes No Male 9 23 Female 7 11 Total 16 34
  22. 22. Contd……252015 Yes No10 5 0 Male Female
  23. 23. Contd…… Yes 32% No 68%
  24. 24. Impression Yes NoMale 11 21Female 3 15Total 14 36
  25. 25. Contd……353025 No20 Yes1510 5 0 Male Female
  26. 26. Contd…… Sales Yes 28% No 72%
  27. 27. Imitate other(with respect to brands) Yes NoMale 8 24Female 4 14Total 12 38
  28. 28. Contd……252015 Yes No10 5 0 Male Female
  29. 29. Contd…… Yes 24% no 76%
  30. 30. Financial Status Yes NoMale 23 9Female 14 4Total 37 13
  31. 31. Contd …….Female Yes No Male 0 5 10 15 20 25 30 35
  32. 32. Contd ……. No 26% Yes 74%
  33. 33. Brand Loyalty Yes NoMale 17 15Female 8 10Total 25 25
  34. 34. Contd ……Female No Yes Male 0 2 4 6 8 10 12 14 16 18
  35. 35. Contd …… No Yes 50% 50%
  36. 36. I am not brand loyal i I like to stick to abuy the best that suits particular brand. me. Brand Loyalty No Im not a brand loyal...I buy whatever iBrands are for people like irrespective of thewho are conscious of brand...The brand their outer does not matter as appearance long as i like what i buy n it is worth the money i spend.
  37. 37. Preference of brands Cool Impression factor Reputation QualityValueformoney
  38. 38. Conclusion 3.Value for their money2.Being their selves 1.Students prefer brands
  39. 39. Findings H2 was teenagers H1 was provedprefer brands levelled to be right
  40. 40. QuestionnaireQuestionnaire
  41. 41. Thank you

×