CitiBike pitch from Griffin Farley's Beautiful Minds Planning Competition
Upcoming SlideShare
Loading in...5
×
 

CitiBike pitch from Griffin Farley's Beautiful Minds Planning Competition

on

  • 995 views

Finalist presentation from BBH Griffin Farley Beautiful Minds Planning Competition. New York is the greatest city in the world and New Yorkers expect the best. Why should they settle for less when ...

Finalist presentation from BBH Griffin Farley Beautiful Minds Planning Competition. New York is the greatest city in the world and New Yorkers expect the best. Why should they settle for less when it comes to their transportation options?

Statistics

Views

Total Views
995
Views on SlideShare
746
Embed Views
249

Actions

Likes
1
Downloads
3
Comments
1

2 Embeds 249

http://cargocollective.com 146
https://twitter.com 103

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Very great idea!I read an article about Griffin Farley’s Search for Beautiful Minds in Planning recently. http://strat-talking.com/search-for-beautiful-minds-in-planning/
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

CitiBike pitch from Griffin Farley's Beautiful Minds Planning Competition CitiBike pitch from Griffin Farley's Beautiful Minds Planning Competition Presentation Transcript

  • CITIBIKE GRIFFIN FARLEY’S BEAUTIFUL MINDS ALWAYNE RITCHIE | ALI VIVINETTO | STEVE BAYLEY | LONG NGO | KYLE STEINER
  • THE GOAL Increase annual memberships to 100,000 people by May 2014. Critics say Citi Bike provides little benefit to “real New Yorkers”. Potential members are skeptical of how Citi Bike actually works.
  • THE FACTS MTA subway and bus ridership is about 7,000,000 people/day. Unlimited monthly metro card is $1,344/year. Manhattanites hail around 100 cabs/year. Citi Bike’s annual membership is $95 at 26¢/day. View slide
  • TARGET AUDIENCE People that live and/or work in New York City at the mercy of public transportation and pricey cab rides. View slide
  • UNLOCKING THE INSIGHT New York’s transportation options are not good enough for New Yorkers.
  • STRATEGIC SOLUTION New Yorkers don’t take shit; convince them they don’t have to when it comes to their transportation choices.
  • BENEFITS FOR “REAL NEW YORKERS” cost comfort control
  • BENEFITS FOR “REAL NEW YORKERS” cost
  • BENEFITS FOR “REAL NEW YORKERS” comfort
  • BENEFITS FOR “REAL NEW YORKERS” control
  • CONNECTION POINTS We want to reach our audience by disrupting their routine commute, forcing them to question the status quo.
  • DISRUPTING THE ROUTINE GUERRILLA SUBWAY CAR TAKEOVER comfort control
  • DISRUPTING THE ROUTINE GUERRILLA CITI BIKE GANG cost control
  • DISRUPTING THE ROUTINE Street-level print campaigns in areas where commuters are most miserable. OUT OF HOME Subway stations and trains Taxi tops Bus wraps
  • DISRUPTING THE ROUTINE SOCIAL #DONTTAKETHATSHIT
  • #DONTTAKETHATSHIT THANK YOU